Oct 2018 – Jul 2021 · 2 yrs 9 mos · Bengaluru Area, India

• Built a programmatic pricing engine from scratch. The engine used user-behaviour data to assess risk and predicted user conversion probability across pricing touch points. This improved conversion rates of low risk customers, as well as improved the Loss Ratio
• Built and optimised a Lead Management system that processed event stream data, profiled users, and determined communication touch points based on lead scoring and other factors. Improved conversion rate by 10% and increased sales agent output by 30%
• Achieved a 10% increase in renewal rates for existing customers on Acko.com. Owned the end-to-end user journey for policy renewals, collaborated with UI/UX and tech teams to design a 'one-click renewal flow' that allowed customers to access their policy proposal and make payments with a single click
• Reduced bounce rate by 20% by revamping the homepage. Did UX research to identify gaps in users’ understanding about Acko. Collaborated with design & engineering teams to deliver a new homepage.

Sep 2017 – Oct 2018 · 1 yr 1 mo · Bengaluru Area, India

• Reduced the return (RTO) rates by 50%. Developed a method for Address Verification to determine the quality of the addresses for placed orders. Implemented this method for validation of addresses in real-time during checkout. Setup process for COD verification of orders
• Identified high value customer cohorts based on their Recency, Frequency & Monetary value (RFM) using K-means clustering algorithm. Based on this, proposed a strategy to marketing to target these users
• Conducted A/B tests & used and used hypothesis testing to validate feature usage which helped develop product strategy

Jun 2015 – Sep 2017 · 2 yrs 3 mos · Mumbai

• Increased unassisted sales from 10% to 60%. This led to reduced manpower costs by 30%. Used data to identify user cohorts based on behavior and implemented lead push logic in our Lead Management System to optimize calling triggers for users with a high propensity for unassisted sales.
• 50% increase in premium collected per unit policy sold. Did a unit economics analysis as well as user affinity analysis base on which a cross sell strategy was implemented.
• Led a team of three individuals. Responsibilities included making insights based on data available to various teams using BI tools like Slemma
• Used SQL & R to do cohort analysis and funnel drop off for various cohorts. This was instrumental in increasing visit to sale on the website
• Provided regular insights into the user product funnel using web analytics tools like mixpanel and Google analytics

Jan 2014 – May 2015 · 1 yr 4 mos

• Set up Web Analytics for multiple clients. This included working closely with business & product teams to understand their needs and come up with tracking solutions accordingly. Liaised with tech teams to get the infra in place and for end to end implementation of the analytics tracking solution
• Led a team of three people. Responsibilities included stakeholder management, project delivery and training the team in industry best practises

Jul 2011 – Jan 2014 · 2 yrs 6 mos

• As a subject matter expert, led a team of seven highly qualified individuals. Responsibilities included strategizing paid marketing campaigns for various clients, overseeing the execution of these campaigns, and training and guiding my team in industry's best practises
• Executed multi-channel paid search marketing campaigns for multiple clients across retail, B2C and e- commerce domain. Key highlights include doubling the ROAS of an online cell phone accessories
• brand and increasing the sales via digital media for a healthcare brand
• Used web analytics tools like Google Analytics, mixpanel, etc. to measure the impact of digital marketing campaigns by analyzing various cohorts and their funnel drop-offs. Used this information to
• optimize the marketing campaigns to make them more effective