Vishnu Senthil

Co-Founder

Bengaluru, Karnataka, India7 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased onboarding success rate from 55% to 80%
Launched a successful Ed-tech platform with 750+ educators
Implemented data-driven user activation strategies

Stackforce AI infers this person is a Fintech and EdTech Product Manager with strong user experience and growth strategy expertise.

Contact

Skills

Core Skills

Product ManagementUser Experience DesignEntrepreneurship

Other Skills

A/B TestingAnalytical SkillsBusiness DevelopmentBusiness Process ImprovementBusiness StrategyC (Programming Language)C++CAD/CAM SoftwareComputer-Aided Design (CAD)ConsultingContent StrategyCreative PitchingCross-Functional CollaborationCustomer ExperienceCustomer Relationship Management (CRM)

About

A graduate of REVA University with a Bachelor of Engineering in Electrical and Electronics Engineering, I currently work as a Product Manager at Zeta Suite. My role focuses on building and optimizing the Acquisition and Onboarding charter for Payzapp, where I have contributed to significant improvements in onboarding success and user activation rates. My core competencies include user research, designing user journeys, and implementing data-driven solutions to enhance fintech applications. At Zeta Suite, I have collaborated with teams to devise user activation strategies, including referral modules and account setup journeys powered by recommendation engines. These initiatives have driven measurable user engagement and platform growth. Passionate about leveraging technology to simplify financial services, I aim to bring innovative solutions and user-centric approaches to enhance customer experiences in the fintech domain.

Experience

7 yrs 10 mos

Total Experience

2 yrs 7 mos

Average Tenure

5 yrs

Current Experience

Zeta suite

Product Manager

Jun 2021 – Present · 5 yrs · Bangalore Urban, Karnataka, India · On-site

Led onboarding and growth post app onboarding, aimed at driving revenue and activation for PayZapp.
Developed the Acquisition and Onboarding charter Zero to One on Payzapp, and driving the onboarding success rate from 55% to 80% post launch.
Implemented activation journeys that boosted on Day 7 activation rates to 30%
Built an account setup journey by implementing a recommendation engine on PayZapp, resulting in enhanced proﬁle richness of users on the platform by 2X
Reduced the onboarding time (P90) from 7 minutes to 2 minutes
Devised the user referrals module that is contributing to 8% of total acquisition on PayZapp
Reduction in onboarding support tickets or complaints by 40% since launch
Reduction in onboarding related app/play store bad reviews by 75%
Analyzed and revamped the user communications via Push Notifications,Guided in-app interventions by running experiments using A/B methods and increasing eﬃcacy from 0.7 to 1.6 CTR
Enabled WhatsApp as a communication channel for PayZapp for marketing and promotional purposes with a delivery success rate of 98%
Conducted user research to identify user pain-points and adapted user journeys for Payment Super App onboarding and user activation interventions on the app
Coordinated with cross-functional teams of Engineers, QAs, Designers, Project Managers, Data, CX and Content teams to roll out 250+ impact stories and 30+ App release sprints

User ResearchUser JourneysData-Driven SolutionsOnboarding SuccessUser Activation StrategiesRecommendation Engines+5

Coursebook

Co-Founder

Feb 2019 – May 2021 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Designed and Launched a discovery platform similar to MakeMyTrip, where Students could search and find the right Institutions of their choice under the brand Coursebook.in
Incubated my company at NSRCEL, IIM- Bangalore and I've raised a seed fund for my startup.
Spearheaded sales and marketing team of 8 members, onboarded 80 odd coaching institutes on the platform and driven sales with a Half a million INR MRR.
Pivoted the business from the aggregator model to an Ed-tech SaaS vertical wherein designed product roadmap and devised a platform for Educators who could Create, Market and Sell courses Online and process payments through Coursebook.ai
Conducted target market research to scope out industry competition and identify advantageous trends. Developed key operational initiatives to drive and maintain substantial business growth.
Investigated and addressed business development challenges toproactively mitigate problems.
Rebranded Coursebook.ai to Liveclass.ai with new updates to the tool post-Covid-19 pandemic and relaunched the platform.
Liveclass now has over 750+ educators using it and has learning delivered to more than 5,000 learners every month.
Sold Liveclass.ai to an angel investor-entrepreneur based in San Fransico, CA for $100K.