Vitaly Friedman

Founder

Berlin, Berlin, Germany25 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

20+ years improving UX for complex systems.
Founder of Smashing Magazine and SmashingConf.
Expert in measuring UX and design impact.

Stackforce AI infers this person is a UX expert specializing in AI and digital design for B2B and B2C applications.

Contact

Skills

Core Skills

Ux DesignAiUx StrategyUx MetricsUser Experience (ux)Inclusive DesignInformation ArchitecturePublic SpeakingContent CurationEditorialWritingTraining

Other Skills

UX ResearchDesign PatternsUX TrainingAccessibilityUser Interface DesignUser Experience WritingDigital SustainabilityFront-endDesign SystemsUsabilityWeb PerformanceWorkshopsInterviewingCopy EditingArt Direction

About

As a UX Lead, I’ve been working with mid-size and large organizations for 20+ years, helping improve UX of complex systems and intricate design challenges — but also measure UX and design impact and design effective AI experience. Among many others, I’ve been working with the European Parliament, OTTO, Zalando, Marc O'Polo, Axel Springer SE, REWE Digital, Alliander and others. I’m also founder and editor-in-chief of SmashingMag since 2006, an online magazine for designers and developers, where he helps curate friendly, inclusive front-end and UX conferences (SmashingConf). I love dealing with complexity, fixing broken processes and work with difficult stakeholders. I also love writing, speaking, solving UX challenges, running workshops, and sharing what I’ve learned — and refining little details that matter to make sure people actually use, value and perhaps even fall in love with our digital products. 🍎 Email: vitaly@smashingconf.com

Experience

25 yrs 10 mos

Total Experience

16 yrs 6 mos

Average Tenure

19 yrs 7 mos

Current Experience

Smashing media ag

4 roles

🔮 Design Patterns For AI Interfaces

Oct 2025 – Present · 6 mos · Remote

Video library on “Design Patterns For AI Interfaces”, with practical tips around UX and interface design, along with a live UX training taking place twice a year.

AIUX DesignUX StrategyUX ResearchDesign Patterns

🍎 How To Measure UX and Design Impact

Oct 2024 – Present · 1 yr 6 mos · Remote

Creator of the video library on “How To Measure UX and Design Impact”, with practical tips around UX and interface design, along with a live UX training taking place twice a year.

Design PatternsUX ResearchUX TrainingUX StrategyUX Metrics

🍣 Smart Interface Design Patterns

Dec 2021 – Present · 4 yrs 4 mos · Remote

Creator of the video library on “Smart Interface Design Patterns”, with practical tips around UX and interface design, along with a live UX training taking place twice a year.

Design PatternsUser Experience (UX)Inclusive DesignUX ResearchUX TrainingUX Strategy+4

UX Lead, Senior UX Designer

Apr 2006 – Present · 20 yrs · Remote

UX consultant and UX lead working with mid-size and large organizations on improving clarity, accessibility, performance and conversion of digital interfaces. Worked with: European Parliament, OTTO, Zalando, Marc O'Polo, Axel Springer SE, REWE Digital and many others.

User Experience (UX)Information ArchitectureAccessibilityUX ResearchDigital SustainabilityFront-end+4

Smashing conferences

Curator, Creative Lead

Sep 2012 – Present · 13 yrs 7 mos · https://www.smashingconf.com · Remote

A curator of Smashing Conferences, friendly and inclusive in-person and online events for designers and developers who design and build the web. Taking place in San Francisco, New York, Freiburg, Antwerpen and Barcelona.

Public SpeakingWorkshopsTrainingInterviewingContent Curation

Smashing magazine

2 roles

Editor-in-chief, Founder

Promoted

Sep 2006 – Present · 19 yrs 7 mos

Vitaly Friedman, editor-in-chief of Smashing Magazine (www.smashingmagazine.com), an online magazine for professional designers and front-end engineers.

Copy EditingArt DirectionResearchEditorialWriting

Speaker

Feb 2005 – Present · 21 yrs 2 mos

Speaking with love and passion about the techniques and strategies that help designers and front-end engineers get their work done better, and faster.

Public SpeakingTrainingWorkshopsStrategy