Aug 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · Remote

• Mentoring aspiring Product Managers.

Apr 2023 – Dec 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · Remote

• Yellow Bytes is on a mission to help people get fit by eating right.

May 2021 – Mar 2023 · 1 yr 10 mos · Bangalore Urban, Karnataka, India

• Owned the Product roadmap for Ola Electric Purchase journey enabling users to reserve, purchase and finance the Ola scooter
• Led the launch digital financing for Ola EV with 3 financier and 2 variants of scooter and multiple loan tenure with complete online journey from application, eligibility check, KYC, loan approval to loan disbursement.
• Planned and executed user communications, analytics, payment integration as well as facilitating SAP integration to facilitate over 6 lac+ Ola EV bookings seamlessly
• Managing a portfolio of 20+ insurance products in Motor, Health, Asset, and Travel categories with an annual 250 Mn policies sold including embedded insurance for electric scooters.
• Implemented the new IRDAI mandated KYC processes for both commercial and retail motor insurances in record timelines
• Launched the Ola Cars MVP in record 45 days from the scratch to achieve 1000 car sales in the first month of launch
• Built a product culture within the team and the company by putting a focus on Processes, UX-led product thinking, customer-centricity, stakeholder engagement, engineering interlock, and iterative development
• Indirectly managed a team of 10+ PMs to build India’s first end-to-end digital purchase journey of a vehicle from booking to registration and delivery, revolutionizing the idea of D2C mode of selling vehicles

Jul 2020 – May 2021 · 10 mos · Bengaluru, Karnataka, India

Sep 2018 – Jun 2020 · 1 yr 9 mos · Bengaluru Area, India

• Conceptualized and built a Gojek style super app by integrating 30+ frequently used apps
• Designed and executed India’s first Digital Campus Plan that led to an increase in productivity by 8%-15%
• Implemented India’s first mobile-based, highly complex and secure Digital Access System in a very short span of 3 months
• Owned the product roadmaps for the Super App MEX. and a highly complex Backend Platform with a target revenue of $500 Mn
• Reset, Re-Launched and scaled the product with new features that led to 5X increase in MAU
• Built a product culture within the team and the company by putting a focus on Processes, UX-led product thinking, customer-centricity, stakeholder engagement, engineering interlock, and iterative development
• Led the seamless integration (PWA/API with SSO) of 30+ alliance partners like Swiggy, Big Basket, Licious, Ola, Quick Ride, Samsung, etc. with MEX. with projected revenue of $16 Mn in the first year of operations
• Instituted User Council and got continuous feedback on value proposition, prototype and create the future roadmap
• Launched multiple innovative concepts like Smart Parking, Digital Social Pod, Digital Café, Health Pod, and Campus Community
• Worked on the data security (GDPR) requirements of Enterprise Organisations (200+ clients across Banking, Consulting, Technology, etc)
• Implemented an IoT based Smart Parking solution leveraging Video Analytics. Executed POCs like Audio QR for Digital Access, Space Analytics and more
• Recruited and Managed a team of 10 (Project Manager, PMs, UI/UX Designers)

Aug 2017 – Sep 2018 · 1 yr 1 mo · Bengaluru Area, India

• Defined Product positioning, Go to Market Strategy and Branding of Smart Campus Platform, as a member of the leadership team
• Defined Smart Campus Platform features
• Single-handedly planned and executed 15+ high decibel events to that engaged 100K+ members at 11 RMZ Campuses across India
• UI/UX revamp basis primary user research
• Key member in defining Product roadmap for member-facing Mobile App SpazeBud and Enterprise Admin Portal
• Launched multiple engaging features like Campus Food Delivery, Clubs, Concierge, Polls, Offers, Traffic Watch and more
• Conducted field-based as well as data-driven analysis for product roadmap & strategy
• Defined important user metrics, designed Analytics plan for the App and implemented on Grafana and Firebase
• Defined and executed Marketing Communication strategy for all stakeholders

Feb 2015 – May 2017 · 2 yrs 3 mos

• Xoxoday is a Rewards and Recognition Enterprise platform along with Consumer-facing App and website
• Launched a new Product “Advitiya Bharat” with end to end Research, Concept, Design, Procurement, Packaging and Marketing
• Executed Cashless Promotions worth ~$2 million
• Re-launched B2C website and App basis the primary and secondary user research that increased conversion by 50%
• Received Leadership Award at Xoxoday
• Defined Business Vision, Product Roadmap and Organizational Culture as a part of the core leadership team
• Planned and executed Product Marketing campaigns for both Enterprise and Consumer product propositions driving annual revenue of $10 million with 300% YoY increase
• Promoted brand via strategic partnerships in 400+ events and conferences across India generating ~200 leads per event
• Designed and strategized organic and performance marketing campaigns on Facebook, LinkedIn, and Google Display and Search for an annual budget of $100 K resulting in 300 leads per month and optimized cost per lead from $20 to $5
• Implemented GTM, Google Optimize, Google Analytics, Clevertap, to do A/B testing and data analysis and eliminated Tech dependency
• Initiated Vendor Outreach Program in all key cities of India and engaged 1000+ Experience Suppliers
• Recruited and managed 10 resources (Marketing, Content, Design)
• Worked with cross-functional teams to improve product and processes and brainstorm new ideas
• Convinced management to pivot the focus of the organization from unscalable physical reward solution to more profitable and self-managed SaaS solution and automated the entire reward process

Sep 2013 – Feb 2015 · 1 yr 5 mos

• Improving website UI and UX to improve churn rate
• Creating SEO optimized content to improve the searchability of our product and services
• Strategic alliances with other brands for cross-promotional activations and new user acquisition
• Launched a new product “ADVITIYA BHARAT- Collection of Indian heritage items” with the end to end responsibility of design, sourcing, packaging, and pricing
• Improving the major customer touch points experience and maintaining a good relationship with service providers

May 2012 – Jul 2012 · 2 mos · Bangalore

• Project 1: Analysis of Postponement Factors of Foreclosure Sale
• Project 2: Team Performance Index

Mar 2010 – Mar 2011 · 1 yr

• Handled PR and Media Exposure, Planned Operational Strategy
• Understood processes, planned strategies and implemented the organization’s programs and services

Jul 2008 – Nov 2009 · 1 yr 4 mos

• Maintained User Interface for Web based installation of a Security Product based on the client brand
• Developed DLL for third party to customize their user interface on run time basis from the base product