Apr 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India

• As a GM I oversee day-to-day operations, ensuring the smooth delivery of our consulting services in various industry sectors. This includes managing client engagements, project execution, and internal processes.
• I work closely with the Managing Director and senior leadership to align operational activities with the consultancy's strategic goals, ensuring that services are in line with the company's mission and vision.
• I manage resource allocation, including budgets, staffing, and equipment, to optimize the consultancy's efficiency and profitability.
• Ensuring the delivery of high-quality consulting services is a top priority. I establish and maintain quality assurance protocols and standards to meet client expectations.
• I am responsible for maintaining strong client relationships, ensuring client satisfaction and retention. Which involves participating in client meetings, resolving issues, and identifying opportunities for growth.
• Managing and mentoring a team of consultants and experts in health and wellness is a critical aspect of the role. I oversee hiring, training, and performance management.
• Developing and tracking key performance indicators (KPIs) to measure the effectiveness of consultancy services and internal operations.
• Staying current with industry trends and technologies is essential. I lead initiatives to incorporate innovative approaches and tools into consultancy services.
• Effective communication with internal teams, clients, and stakeholders is crucial. I am responsible for disseminating information, updates, and progress reports.
• Depending on the consultancy's growth strategy, I play a role in business development activities, including identifying new opportunities and partnerships.
• Upholding the highest ethical standards in all consultancy activities, particularly in health and wellness, is of utmost importance.
• Implementing process improvements and best practices to enhance the efficiency and effectiveness of the consultancy's operations.

Mar 2021 – Mar 2023 · 2 yrs · Bangalore Urban, Karnataka, India

• Responded to client problems with cogent and inspirational direction for creative teams, providing insight and thinking that will set clients’ digital marketing apart.
• Played a leading role in reinforcing MTLB as a valued strategic partner, identifying and exploiting opportunities for deepening strategy’s contribution to projects and accounts.
• Provided a robust framework for digital marketing activity that helps define and drive success, and plan activity in the context of the bigger picture.
• Led clients and internal teams on a journey to sell in thinking and solutions, using compelling logic and exemplary written and presentation skills.
• Being a thought leader, open and willing to developing and sharing your expertise in the team and the wider industry.
• Collaborated with data teams to uncover where data insights will give us a unique lead on a client’s problem, and develop and test research hypotheses.
• Managed research activities to develop robust, intimate and actionable understanding of audience/customer needs, attitudes and behaviours, and locate these in market and cultural trends.

Sep 2019 – May 2020 · 8 mos · Bengaluru, Karnataka, India

• Led execution of strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning.
• Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.
• Devised and implemented a PPC strategy which led to increased conversion rate of 50% at top of funnel
• Recognized emerging trends at conferences, bringing technology and ideas to company for brand leaders.

Nov 2018 – Aug 2019 · 9 mos · Bengaluru Area, India

• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Developed innovative marketing campaigns based on key objectives.

Oct 2016 – Nov 2018 · 2 yrs 1 mo · Bengaluru Area, India

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Developed insights on marketing campaigns to assess performance against goals.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
• Discussed Digital Marketing needs and optimized strategies for short- and long-term campaigns.
• Adjusted software parameters to boost performance and incorporate new features.

Apr 2016 – Oct 2016 · 6 mos · Bengaluru Area, India

• Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
• Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.
• Generated new business leads through direct customer engagement, deploying inbound and outbound marketing tactics and developing and optimizing informative content.

Apr 2015 – Mar 2016 · 11 mos · Kolkata Area, India

• Devised strategies and roadmaps to support product vision and value to business.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
• Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.

Dec 2012 – Apr 2015 · 2 yrs 4 mos · Haryana, India

• Engaged social media audience by collaborating with graphic designers to develop visually appealing content.
• Identified effective promotional methods and negotiated media through meticulous market research.
• Assessed individual client situations and made targeted recommendations for products and services to resolve specific situations.
• Strategized and developed video content for client's website and social media publications.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed insights on marketing campaigns to assess performance against goals.
• Collaborated with senior sales, client servicing, and creative team and executives to create best practices marketing initiatives and media positioning for vertical markets.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Oct 2011 – Dec 2012 · 1 yr 2 mos · New Delhi Area, India

• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• Created and presented media and advertising packages to prospective customers.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
• Made outbound calls to existing customers to upsell advertising packages.

May 2011 – Oct 2011 · 5 mos · New Delhi Area, India

• Wrote interesting social channel posts that were meant to inspire and inform readers.
• Worked on company's website, ensuring that it was optimized for search engines.
• Monitored company's online social presence and responded appropriately to posts from customers and visitors.
• Developed marketing collateral to support product branding strategies.

Jul 2007 – May 2011 · 3 yrs 10 mos · Faridabad

• Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
• Managed large volume of projects and met all deadlines through exceptional organizational and time management skills.
• Planned projects by identifying necessary equipment, tools, and required assistance.
• Developed new training programs such as online modules, interactive software, language labs and online programs and provided constant training to staff to ensure long-term excellence.

Dec 2006 – Jun 2007 · 6 mos · New Delhi Area, India

• Implemented variables such as anticipation and impact for model development.
• Collaborated with motion capture department to collect and apply data for specific characters.