Apr 2023 – Jun 2024 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Product Strategy Development: Formulating and executing product strategies aligned with policybazaar goals, market trends, and customer needs.
• Market Research and Analysis: Conduct thorough market research and analysis to identify opportunities, assess competition, and inform product decisions to impact the operations costs, and increase customer experience.
• Product Roadmap Management: Developing and maintaining a clear product roadmap, prioritizing features, and managing timelines to ensure timely delivery.
• Cross-Functional Collaboration: Collaborating with cross-functional teams including engineering, design, marketing, and sales to define requirements, drive product development, and ensure successful launches.
• Stakeholder Management: Engaging with internal business, agents, training teams, external partners, vendors, and insurers to gather feedback, communicate product updates, and address concerns or issues.
• Project Management: Overseeing all aspects of the product lifecycle from conception to launch, including project planning, resource allocation, and risk management.
• User Experience (UX) Design: Championing user-centric design principles to create intuitive and engaging product experiences that delight customers.
• Metrics and Performance Tracking: Establishing key performance indicators (KPIs) and analytics frameworks to measure product performance, identify areas for improvement, and make data-driven decisions.
• Customer Relationship Management: Building and maintaining strong relationships with customers, gathering insights through feedback channels, and advocating for their needs within the organization.
• Continuous Improvement: Iteratively improving products based on feedback, market dynamics, and emerging technologies to drive ongoing innovation and maintain competitiveness.

Oct 2021 – Apr 2023 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Apr 2019 – Mar 2021 · 1 yr 11 mos · India · On-site

• Market Analysis and Target Setting: Conduct comprehensive market research, analyze sales data, and generate reports to establish realistic sales targets for the region. Targets are segmented by retailer category and potential for enhanced effectiveness.
• Sales Performance Monitoring: Regularly monitor product sales against targets, providing analysis reports to the team and management for informed decision-making. Emphasize follow-up strategies for achieving daily sales goals.
• Regional Performance Analysis: Assess product target achievements on a weekly or bi-weekly basis, delivering analysis reports to both the team and management for strategic adjustments.
• Inventory Management: Oversee clearance product turnover, ensuring timely analysis and reporting two months before the clearance period's conclusion.
• Sales Strategy Development: Develop and adjust sales strategies based on performance metrics and target achievements, summarizing findings for strategic planning.
• Team Coordination and Support: Provide guidance and recommendations to departmental areas to drive product sales, facilitating the formulation and adjustment of regional strategies.
• Goal Setting and Task Management: Establish departmental and team goals aligned with organizational objectives, decomposing targets and processes for goal attainment.
• Cultural Integration: Promote organizational culture through personal conduct and communication, fostering correct values and behaviors within the team to align with company culture.

Oct 2016 – Apr 2019 · 2 yrs 6 mos · United Arab Emirates · On-site

• Developing and implementing along with the CEO & Marketing manager multi-year strategic channel marketing plans across GCC regions, aligning with Annual Operating Plan (AOP) objectives to drive sales and profitability as per the vision of the company.
• Providing support to the sales team to ensure the successful execution of channel marketing plans in core distributors/key accounts (KAs), including fostering customer relationships and enabling sales enablers.
• Driving channel value propositions to facilitate sales growth, and profitability, and enhance customer experience and loyalty.
• Executing new product launches and developing selling strategies in collaboration with Category Marketing, ensuring alignment between portfolio and channel plans.
• Assisting the marketing manager in the development of trade promotions in line with business unit (BU) strategy, ensuring adherence to brand strategy and reporting on effectiveness.
• Liaise with external agencies for artwork development and production of POS communication tools, PR campaigns, and channel marketing materials.
• Manage Channel Marketing budgets allocated for Consumer Market Insights (CMI) activities.
• Monitoring day-to-day channel operations in local and international markets, providing updates to the Marketing Manager, and contributing to action plan formalization.
• Coordination and execution of participation in GULF FOOD event for IFFCO, Partners & Subsidiaries.
• Organizing B2B research projects in collaboration with research agencies like Neilson & Kantaar.

Aug 2015 – Oct 2016 · 1 yr 2 mos · United Arab Emirates

• Collaborated with the Marketing Manager & CEO to develop and execute marketing plans aimed at driving sales and enhancing brand awareness.
• Led the implementation of the Marketing Activation Plan for Hair Care, ensuring alignment with Global Marketing strategy, and overseeing all marketing initiatives.
• Managed new development projects, liaising with vendors to ensure timely submission of samples and pricing details.
• Assisted in developing brand strategy to align with brand objectives, while maintaining updated brand portfolio presentations and marketing materials.
• Monitored stock levels in warehouses and branches, analyzing stock status and ensuring optimal inventory management.
• Cultivated relationships with customers to drive business growth and align workforce efforts with corporate goals.
• Utilized BI Tools to generate sales reports and conduct branch and country-wise sales analysis.
• Organized product training sessions for trainers and sales representatives, facilitating effective product knowledge dissemination.
• Hosted suppliers and coordinated market visits with sales experts to stay abreast of market trends and opportunities.
• Formulated a Social Media Calendar to promote the brand while conducting 80-20 analysis to optimize product assortment.
• Conducted market research to assess competition and develop corresponding marketing strategies.
• Managed range planning, design, sampling, costing, and monitoring of various brands, ensuring alignment with supply chain operations.
• Developed strategic planograms to offer a wide assortment to consumers while supporting organizational business objectives.

Aug 2014 – Jul 2015 · 11 mos · Dubai, United Arab Emirates · On-site

• Ensured product availability across diverse retail outlets (A, B, & C class) throughout the U.A.E., optimizing market penetration.
• Prioritized satisfaction of the principal company as a central focus, recognizing its significance in organizational success.
• Recognizing the critical role of product visibility in achieving brand success, strategizing accordingly.
• Conducted comprehensive customer research, analyzing brand quality, target markets, competitive landscape, and demand patterns.
• Developed a comprehensive value chain for the brand, encompassing pricing strategies, logistics, marketing, and sales networks.
• Orchestrated successful product launch events, aligning with the principal's Advertising and Promotion (A&P) strategies to maximize market impact.
• Oversaw stock control, invoicing, sales orders, and execution of product launch activities, ensuring seamless operational execution.