Vivek Thota

CEO

Delhi, India12 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of experience in eCommerce and logistics.
Expert in scaling international shipping and automation.
Proven track record in product strategy and development.

Stackforce AI infers this person is a Product Leader in eCommerce and Global Logistics.

Contact

Skills

Core Skills

Product StrategyGo-to-market StrategyProduct Lifecycle Management

Other Skills

Product DevelopmentPlatform & Marketplace ProductsStrategic InitiativesProduct Road MappingData-driven Decision MakingStakeholder ManagementA/B TestingBusiness Case PreparationFunnel OptimizationMonetizationCustomer ServiceResearchSocial MediaTeamworkPublic Speaking

About

I build products that power eCommerce at scale 🚀 With 12+ years of experience across product, logistics, eCommerce, and data, I’ve worked at the intersection of technology, operations, and business, solving complex problems in cross-border shipping, international compliance, automation, and platform scale. Currently, I lead product initiatives at Shiprocket, driving global logistics, cross-border , and shipping automation for thousands of sellers and D2C brands.

Experience

12 yrs 10 mos

Total Experience

4 yrs 3 mos

Average Tenure

8 yrs 4 mos

Current Experience

Shiprocket

4 roles

Senior Director

Promoted

Apr 2025 – Present · 1 yr 1 mo

Leading the Cross-Border Product charter, owning strategy, roadmap, and execution for international shipping products at scale.
Lead initiatives to scale cross-border capabilities, enabling sellers to ship globally through compliant, reliable, and cost-efficient workflows.

Product DevelopmentGo-to-Market StrategyPlatform & Marketplace ProductsStrategic InitiativesProduct Road MappingData-driven Decision Making+2

Director

Apr 2023 – Apr 2025 · 2 yrs

Product Lifecycle ManagementA/B TestingProduct DevelopmentGo-to-Market StrategyBusiness Case PreparationPlatform & Marketplace Products+7

Assistant Director

May 2021 – Apr 2023 · 1 yr 11 mos

Product Lifecycle ManagementA/B TestingProduct DevelopmentGo-to-Market StrategyBusiness Case PreparationPlatform & Marketplace Products+7

Sr. Product Manager

Jan 2018 – May 2021 · 3 yrs 4 mos

Product Lifecycle ManagementA/B TestingProduct DevelopmentGo-to-Market StrategyPlatform & Marketplace ProductsFunnel Optimization+6

Kraftly

Product Manager

Sep 2015 – Jan 2018 · 2 yrs 4 mos · New Delhi Area, India

Managing the product life-cycle from strategic planning to tactical launch activities and post release analysis.
. Prepare detailed product requirement documents, user flow and wire-frames for the development of new features or enhancement of the existing ones
. Interacting with the technical team and designer to ensure development as per time-lines and guidelines
. Sprint Planning and prioritizing to execute a product road-map
. Identifying opportunities for revenue growth, with marketing and business teams to understand requirement of new products/features/services from the users.
. Anlysing the data from multiple analytic tools includes Mixpanel , Appsflyer , Uninstall.io and GA.
. Analyzing user behavior using different analytic s and customer feedback to understand the user requirements and improve the user experiences
. Translating customer , marketing and internal needs into use cases for the engineering team with detailed specifications, functionality and requirements.
. Responsible for entire seller on-boarding and activation metrics and improving the seller engagement.
. Understand customer needs & pain points along with gaps in core product functionality and hence define a new product/ feature to provide better user experience

Product Lifecycle ManagementA/B TestingProduct DevelopmentGo-to-Market StrategyPlatform & Marketplace ProductsFunnel Optimization+4

Roofontop.com

2 roles

Sr. Product Analyst

Promoted

Apr 2015 – Aug 2015 · 4 mos · Gurgaon, India

Responsible for managing the complete product life cycle.
. Evaluating the product requirements, compiling it into wire frames and PRD
. Interacting with the technical team to ensure development as per timelines and guidelines
. Build deep understanding of customer needs from research, customer visits,competitive analysis, and insights from other business units
. Defined the product strategy and roadmap & own the whole process till execution
. Coordinating smooth implementation of test plans with the development team.
. Working with the product developer in releasing and updating the apps.
. Analyzing user behavior using Google analytics and customer feedback
. Worked closely with UX designers to create the optimum UX for their features. Created wireframes using Draw.io to guide UX designers
. Build deep understanding of customer needs from research, customer visits,competitive analysis, and insights from other business units