Vivian Yap ~ Coach VY

CEO

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia35 yrs 5 mos experience
Highly Stable

Key Highlights

  • Over 35 years of leadership experience.
  • Expert in coaching senior leaders and executives.
  • Proven track record in business development and team management.
Stackforce AI infers this person is a Leadership Coach specializing in Retail and Marketing sectors.

Contact

Skills

Core Skills

CoachingLeadershipCustomer EngagementBusiness DevelopmentTeam DevelopmentMarketing StrategyBrand ManagementMarketing

Other Skills

Interpersonal SkillsResilence LeadershipStakeholder ManagementCustomer-Focused ServiceCross-functional Team LeadershipInfluencingBrand AwarenessBudgetingSoft SkillsCreative StrategyCreative Problem SolvingMotivational SpeakingConference SpeakingCorporate BrandingEmployer Branding

About

𝐅𝐫𝐨𝐦 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬. I did not arrive at leadership coaching through theory. I arrived here through lived leadership. For over 35 years, I worked inside organisations. From retail marketing to building a mall division. From boardroom strategy to leading teams through growth, pressure, and change. I know what it means to carry responsibility, make decisions with imperfect information, and live with the consequences. That experience shapes how I coach. Today I work with leaders who are already carrying responsibility. Senior leaders and executives navigating scale, transition, or increased visibility. Leaders who are strong individually but feel the strain as leadership becomes more complex. They are not looking for motivation. They are looking for clarity. 𝐇𝐨𝐰 𝐈 𝐰𝐨𝐫𝐤 I partner with leaders and organisations at three levels, depending on where the work is needed. 1̳:̳1̳ ̳L̳e̳a̳d̳e̳r̳s̳h̳i̳p̳ ̳C̳o̳a̳c̳h̳i̳n̳g̳ I work one-to-one with leaders who need space to think clearly, sharpen judgment, and lead with greater confidence as responsibility grows. T̳e̳a̳m̳ ̳C̳o̳a̳c̳h̳i̳n̳g̳ I coach teams when the challenge is no longer individual performance, but how the unit operates. How decisions are made. How tension is handled. How trust and accountability show up in real time. C̳o̳a̳c̳h̳i̳n̳g̳ ̳L̳e̳a̳d̳e̳r̳s̳ ̳t̳o̳ ̳C̳o̳a̳c̳h̳ I partner with organisations that want leaders who can coach, not just direct. Leaders who build judgment and ownership in others and develop capability rather than dependence. This work is built through practice, not frameworks. At the core of my work is integration. Strategic clarity. Emotional intelligence. Practical execution. Across all my work, I focus on alignment. How leaders think. How they show up with people. How they act. That is what I mean by Head. Heart. Hands. In harmony. Whether I am working with an individual leader, a leadership team, or leaders learning to coach others, my role is the same. To be a thinking partner who listens deeply, challenges honestly, and keeps the work grounded in real organisational life. If this is the kind of leadership you are building, and you want a thinking partner to work through real decisions and challenges, feel free to reach out for a discovery conversation. 𝐕𝐢𝐯𝐢𝐚𝐧 𝐘𝐚𝐩 | 𝐂𝐨𝐚𝐜𝐡 𝐕𝐘 𝐇𝐞𝐚𝐝. 𝐇𝐞𝐚𝐫𝐭. 𝐇𝐚𝐧𝐝𝐬. 𝐈𝐧 𝐡𝐚𝐫𝐦𝐨𝐧𝐲.

Experience

35 yrs 5 mos
Total Experience
17 yrs 8 mos
Average Tenure
--
Current Experience

Ysq consultancy

Leadership Coach - Facilitator - Speaker.

Feb 2024Present · 2 yrs 3 mos · Greater Kuala Lumpur

Interpersonal SkillsResilence LeadershipCoachingLeadership

Tesco

3 roles

Executive Director - Customer

Promoted

Aug 2011Feb 2024 · 12 yrs 6 mos · On-site

Stakeholder ManagementCustomer-Focused ServiceLeadershipCustomer Engagement

Mall Director

Dec 2006Jul 2011 · 4 yrs 7 mos · On-site

  • P&L responsibilities for Mall Division.
  • Business development
  • Development & Implementation of SOP, policies and principles
  • Tenants Strategy & Implementation
  • People and Team Development
Cross-functional Team LeadershipInfluencingBusiness DevelopmentTeam Development

Marketing Director

Aug 2001Nov 2006 · 5 yrs 3 mos · On-site

Brand AwarenessBudgetingMarketing StrategyBrand Management

Guardian pharmacy malaysia

Marketing Manager

Jul 1988Aug 2001 · 13 yrs 1 mo · WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · On-site

  • Created and led the function - Advertising, Events & PR. Trade Planning & Comms
  • Set up its first online shop.
Customer-Focused ServiceSoft SkillsMarketingCustomer Engagement

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