Nov 2023 – Feb 2024 · 3 mos · New York, United States · Hybrid

• I led the creative team on an internal campaign for Amazon US, overseeing digital and print materials to boost employee engagement. I ensured alignment with Amazon's values, managed creative direction, and maintained consistency across all touchpoints, resulting in increased employee engagement.

Feb 2021 – Oct 2024 · 3 yrs 8 mos · Greater Toronto Area, Canada

• In my role as Creative Director and Creative Producer at Animation Productions, I lead and inspire multidisciplinary teams to deliver high-quality animation videos. Collaborating with designers, production artists, writers, and experts, I ensure a seamless creative process from concept to delivery.
• Achievements:
• Established a culture of excellence, consistently exceeding expectations.
• Fostered a collaborative environment integrating diverse disciplines.
• Impact: My leadership has transformed Animation Productions into a creative powerhouse, solidifying our industry position.

Aug 2020 – Present · 5 yrs 9 mos · Toronto, Ontario, Canada · Hybrid

• As a Creative Director at Frames Studios, I lead a team to deliver top-tier Motion Graphics and 2-D Animation solutions, tailored to meet the unique needs of our clients. Our work transforms information into compelling visual narratives, ensuring every message stands out.
• Key Endeavors: Strategic Animation - Visual Storytelling - Brand Enhancement
• Through visionary leadership, I help clients tell authentic, impactful stories that resonate in the digital realm.

Dec 2019 – Oct 2023 · 3 yrs 10 mos

• As Senior Art Director at AJ+, I led a dynamic team to create impactful visual narratives for global audiences. My key responsibilities included:
• Conceptualization: Developing and communicating innovative ideas.
• Leadership: Mentoring and collaborating with creative teams.
• Project Direction: Guiding design from storyboards to final solutions.
• Quality Assurance: Ensuring high standards in all deliverables.
• Impact: I brought strategic vision and creativity to AJ+'s Animation Video Production, empowering teams to elevate the brand and set new industry benchmarks.

Oct 2017 – Nov 2019 · 2 yrs 1 mo

• As an Illustrator at AJ+ Arabic, I enriched visual storytelling by creating compelling illustrations for multimedia content.
• Achievements:
• Enhanced Visual Appeal: Elevated multimedia content, capturing audience attention.
• Effective Communication: Conveyed complex ideas through engaging illustrations.
• Impact: My artistic contributions visually enhanced AJ+ Arabic's content, improving communication and audience engagement.

Jan 2019 – Jan 2020 · 1 yr · Doha, Qatar

• As Art Director and Creative Producer at Ozone Studios, a pioneering startup specializing in government projects, I gained invaluable project management expertise and led key initiatives.
• Key Contributions:
• Strategic Video Production: Led a team to produce 60 historical videos with intricate motion graphics for Qatar National Day, showcasing Qatar's narrative.
• Collaboration with Ministry of Education: Partnered with the Ministry of Education to create motion graphics for the Hour of Code initiative, promoting computer science education.
• Client Rebranding and Strategy: Guided clients through rebranding, evaluated media assets, and developed tailored social media strategies.
• Impact: In my dual role, I enhanced Ozone Studios' portfolio with government projects, led impactful video productions, and provided strategic rebranding, reinforcing our commitment to excellence and innovation.

Dec 2017 – Jan 2019 · 1 yr 1 mo · Doha, Qatar

• As the Creative Producer at Talent Management, I drove strategic initiatives to boost brand visibility and engagement. I crafted marketing plans, managed social media, conducted market research, analyzed data, and orchestrated events.
• Achievements:
• Increased website traffic and engagement through successful marketing campaigns.
• Improved search rankings and online discoverability with enhanced SEO efforts.
• Delivered exceptional events, earning positive feedback from attendees and sponsors.

Apr 2017 – Dec 2017 · 8 mos · Doha, Qatar

• As Project Manager at Embrace Doha, I led initiatives promoting cultural understanding and community enrichment. My responsibilities included event planning, stakeholder engagement, team leadership, budget management, risk mitigation, and ensuring cultural sensitivity.
• Achievements:
• Organized impactful cultural festivals, fostering community dialogue.
• Introduced efficient project management methods, enhancing teamwork.
• Consistently exceeded project goals, enhancing company reputation.
• Impact:
• Through effective management, I created memorable experiences that fostered inclusivity and resonated with diverse audiences, contributing to cultural understanding and community enrichment.

Apr 2016 – Dec 2017 · 1 yr 8 mos · Doha, Qatar

• Created graphics and Produced social media frameworks and marketing/branding
• designs for healthcare clients.

Apr 2014 – May 2015 · 1 yr 1 mo · Egypt

• Worked within the street reporting team for Al Jazeera network, capturing and editing video and visual effects for live television.