Aug 2021 – Sep 2022 · 1 yr 1 mo · Islāmābād, Pakistan

• Responsible for Digital Marketing Account Management, Planning of SEO strategies, and Execution.
• ● Currently Managing 8+ SEO accounts from onboarding to execution
• ● Performed website SEO Audits to figure out the gaps and lay out a plan based on specific goals and KPIs.
• ● Conversion Rate Optimization Audit to figure out the gaps and successfully fixed them for improved sales and conversions.
• ● Google Tag Manager, Google Analytics (UA + GA4), and conversion tracking implementation.
• ● Performed In-depth keyword research for content and website optimization
• ● Created Internal Linking templates for the team and ensured internal linking is done properly.
• ● Executed PDP content template for better user experience and necessary information.
• ● Executed general content guideline template for website development to ensure every brand can reap the fruit of SEO through better landing page experience and useful information
• ● Planned and executed a successful content marketing strategy for organic brand growth.
• ● Achieved 46% increase in sales for the brand in 9 months.
• ● Successful backlinks campaign planning & execution.
• ● Successful keywords ranking against amazon ranked pages.
• ● Built team structure which resulted in enhanced team performance and positive attitude while managing workload.
• ● Excellent communication skills resulted in stronger relations and happy clients.

Apr 2019 – Dec 2021 · 2 yrs 8 mos · Dubai, United Arab Emirates

• Responsible for Organic growth through SEO, especially link acquisition.
• ● Performed detailed website audit for SEO gaps.
• ● Created keyword universe based on gap analysis from competitors and overall market gap to provide value for users with enriched content.
• ● Created a robots.txt file that was focused on limiting the faceted URLs and only allows the canonical page to index.
• ● Created a categorized sitemap for a better crawl budget and prioritize crawling for the most important pages.
• ● Optimized 33000 Product detail pages for improved user experience.
• ● Created product detail page content guideline template for structuring content writing.
• ● The optimized Conversion process for users to quickly find and buy the product thus improving the customer journey and retention by 25%.
• ● Created a cart abandonment campaign and improved conversion rate.
• ● Planned and executed a link-building campaign to achieve link placements from highly relevant sources thus achieving a position in the top 5 results of the SERPs and traffic.
• ● Achieved 20% improvements in overall sales for consecutive 2 quarters.

Jul 2017 – Nov 2018 · 1 yr 4 mos

• Responsible for carrying out overall digital marketing activities across different channels.
• ● Built a digital marketing team from scratch.
• ● Manage 3+ clients at a single point.
• ● Performed detailed website, marketing, and sales channels analysis to identify gaps.
• ● Planned and executed a successful SEO strategy to achieve brand growth.
• ● Performed detailed keyword research for content optimization.
• ● Successful content marketing strategy to garner traffic from different platforms.
• ● Accomplished 30 backlinks for a single campaign in one month.
• ● Boosted traffic to 1k monthly traffic from zero.
• ● Planned and executed successful PPC campaigns.
• ● Optimized Ads strategies to achieve 5% overall ROI for e-commerce.
• ● Optimized Ads budget for a low expense.
• ● Customer Funnel Optimization for a better customer journey.
• ● Created goals and tracked conversion based on different KPIs.
• ● Conversion tracking implementation through Google Tag Manager and optimized customer journey based on the data available.
• ● Planned & executed successful Social Media Marketing strategies both paid and organic.

Aug 2015 – Jul 2017 · 1 yr 11 mos · Islāmābād, Pakistan

• The main responsibility was to acquire links through different link-building techniques.
• ● Planning of link acquisition strategy.
• ● Data research for link-building opportunities.
• ● Creation of outreach templates for different link building activities.
• ● Outreach to potential partners for link building.
• ● Building strong relationships for link acquisition.
• ● Research and planning of high-quality content for the link acquisition process.
• ● Article repurposing and marketing after the content is published.

Aug 2014 – Nov 2023 · 9 yrs 3 mos · Pakistan

• Responsible for overall Digital Marketing activities, though started my career as a digital marketing intern.
• ● Built a digital marketing team.
• ● Achieved 50% conversion rate on LinkedIn Ads.
• ● Maximum Client retention of 3 years.
• ● Successfully launched a local SEO campaign.
• ● Managed 5 Local SEO Brands at one time.
• ● Achieved position 1 in a 1-mile radius for local keywords like near me.
• ● SAAS Search Engine Marketing Campaigns – Lead Generation.
• ● Lead Generation landing page creation.
• ● 30% Conversion Rate for SAAS Ads Campaign.
• ● Successful Email Marketing Campaign with an 8% conversion rate.
• ● Successfully launched Social Media Marketing Campaigns.
• ● Setup Google, Facebook & Instagram Shopping.
• ● Achieved organic growth on social media platforms like Facebook, Instagram, Pinterest, Reddit & Twitter, etc.