Zarna Lall

Head of Design

Mumbai, Maharashtra, India1 yr 4 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expertise in luxury brand strategy and marketing.
Proven track record in digital growth and engagement.
Strong analytical skills driving brand positioning.

Stackforce AI infers this person is a Brand Strategist specializing in luxury marketing and digital engagement.

Contact

Skills

Core Skills

Brand StrategyLuxury MarketingDigital MarketingBrand MarketingFashion StylingFashion MarketingProject Management

Other Skills

Consumer InsightStrategic StorytellingContent StrategyCommunicationSocial Media CommunicationsAnalytical SkillsMarketingGoogle MarketingSocial Media MarketingB2B MarketingCustomer Relationship Management (CRM)Business-to-Business (B2B)Paid Search CampaignsMedia StrategyCreative Marketer

About

Brand strategist focused on luxury, fashion, and beauty, with an emphasis on experience-led thinking, creator alignment, and long-term desirability. My approach is grounded in observation how people actually experience brands, not just how brands intend to communicate. I translate cultural insight into clearer positioning and more considered brand experiences, helping teams move from short-term visibility to long-term brand meaning. Open to brand strategy roles and consulting opportunities in luxury, fashion, and beauty.

Experience

1 yr 4 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 4 mos

Current Experience

Self-employed

Brand & Communications Strategist

Jan 2025 – Present · 1 yr 4 mos

Developed strategy-led brand copy to support long-term luxury brand desirability and positioning.
Built and scaled a LinkedIn-based strategy platform, generating 29,000+ organic engagements in 2025.
Contributed insight-driven thinking on experience-led marketing and creator alignment to strengthen brand memory beyond short-term visibility.
Analysed how experiences, timing, and participation shape brand perception and cultural relevance.
Translated cultural and consumer insights into clear strategic direction for cohesive brand positioning.

Brand StrategyConsumer InsightLuxury MarketingStrategic StorytellingContent StrategyCommunication+1

Aasha nu zarnu - india

Brand & Digital Strategist

Jun 2023 – Present · 2 yrs 11 mos · Remote

Revamped branding and digital growth for Aasha Nu Zarnu (soft-skills institute).
Created Instagram + WhatsApp funnel campaigns, tripling lead generation.
Designed bilingual reels & paid ads → 3x growth in engagement

Analytical SkillsMarketingDigital MarketingProject ManagementGoogle MarketingSocial Media Marketing+6

Thornaes-fmc

Brand Strategist

Dec 2020 – Aug 2024 · 3 yrs 8 mos · London Area, United Kingdom · Hybrid

Delivered strategic branding, campaign design, and digital growth for fashion, beauty, and lifestyle clients.
Developed pricing playbooks & GTM roadmaps for European clients.
Created B2B monetization decks for brand executives.

Brand MarketingCreative MarketerAnalytical Skills

Independent strategy projects

Brand Strategy Consultant (Luxury Fashion – Demo Projects)

Sep 2020 – Aug 2021 · 11 mos · London Area, United Kingdom · On-site

Developed strategic brand concepts for Tod’s and Saint Laurent, focusing on organic desirability, Gen Z insight, and experience-led communication in luxury fashion.
Built positioning and PR strategy decks rooted in modern luxury consumption and cultural behaviour.
Designed influencer and creator strategies aligned with audience psychology and brand restraint.
Tod’s: Co-created a data-led pricing framework and a 12-month marketing plan aligned with brand equity and consumer insights.
Saint Laurent: Led UK market entry research, mapping growth opportunities through market, competitor, and supply-chain analysis.

Pero clothing private limited

Brand Marketing & Merchandising Coordinator

Dec 2019 – Dec 2019 · 0 mo · Mumbai, Maharashtra, India · On-site

Conducted seasonal trend research, resulting in 12% more relevant product launches across collections.
Managed influencer and celebrity campaigns that led to a 27% spike in launch impressions.
Oversaw campaign performance reporting and messaging alignment, improving ROI by 19%

RetailFashion StylingCommunicationFashion Marketing

Fashion and lifestyle

Fashion Stylist

Feb 2018 – Feb 2020 · 2 yrs · London, England, United Kingdom

Assisted in fashion styling, visual merchandising, and creative production during early career phase.
Collaborated with designers and stylists on campaign shoots, store visuals, and lookbooks.
Gained hands-on experience in visual storytelling, trend forecasting, and consumer engagement.

Social MediaFashion StylingBusiness-to-Business (B2B)Fashion Marketing

Teearch architects and consultants private limited

Assistant Architect

Dec 2017 – Apr 2018 · 4 mos · Mumbai, Maharashtra, India

Assisted in planning and coordination of 10+ retail construction projects annually, ensuring timely delivery.
Improved store design technical details, resulting in a 15% increase in project efficiency.
Maintained lease compliance and reviewed project cost reports for enhanced cost management and budget control.

Adobe PhotoshopProject ImplementationArchitectural DesignProject ManagementAutoCAD ArchitectureReal Property