Dec 2021 – Nov 2025 · 3 yrs 11 mos · Pune, Maharashtra, India · On-site

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• Managed stakeholders across multiple regions single-handedly. Communicating with all of them regularly to ensure that their campaigns are deployed on time without errors and reporting them back with campaign results and insights.
• Leading both the Adobe's MCOE (Marketing Center of Excellence) and Campaign experts teams, Also supporting them with Marketing Strategy, Analysis , Batch operations and also setting up SLA's & defining KPI for the entire process.
• Strategic Planning, Campaign Management, People Management, Go-to-Market plan, Cost and Budget Management are some of the key areas that I am working in.
• Involved in planning & executing digital marketing strategies. This includes deciding the target audience, creative look and feel along with campaign launch date and offers to be provided to design and deploy the campaigns.
• Responsible for Pre & Post email campaign analysis collecting data thereby extensively using tool such as Adobe Analytics, Adobe MBL & Power BI.
• My current organization has recognized me as a Subject Matter expert (SME) for SEO, Paid media and content marketing. So, I conduct workshops on Digital marketing and automations best practices to get better (ROI) return on investments.
• Preparing business documentation and RFPs for capturing new business for digital marketing & platforms by studying different regions like EMEA, APAC & NA.
• Collaborating cross-functionally with Business, Marketing, Product, and Program Management teams for targeting existing clients with Adobe’s new business solutions tools to increase Adobe’s overall market reach for product technologies such as Adobe AEM, Adobe Campaign, Adobe Sensi, and Analytics.

May 2016 – Jul 2019 · 3 yrs 2 mos · Pune Area, India · On-site

• Worked as a Digital Campaign Manager with IBM for a Fortune 500 BFSI client.
• Managed a team of Campaign Planning Specialists to support, train and mentor their Line of businesses
• Responsible for successful implementation and management of digital marketing programs across
• various verticals and channels.
• Develop integrated marketing campaigns which are comprised of lead generation, lead acceleration,awareness, and retention elements strategically planned around the stages of the customer journey.
• Strategic Planning, Campaign Management, People Management, Cost and Budget Management are some of the key areas that I am working in.
• Setting up Digital marketing strategies & setting up marketing campaigns
• Preparing Go-to-Market plan for Digital Marketing Services
• Online campaigns include e-mail , display, mobile, video and implementing marketing and digital advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess them against all the goals (ROI and KPIs).
• Monitoring and evaluating digital marketing campaigns success. Monitor campaign performance and customize our products as per customer/business requirements.
• Develop programs to increase brand awareness, brand preference, and deepen customer engagement.
• Work with Marketing team and cross-functional counterpoints to ensure cohesion for online advertising messaging, campaigns and programs, including managing the overall advertising budget.
• Conceptualizing & running digital marketing strategies to acquire customers in the most cost effective manner.
• Analyze post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness as well as conversion.
• Support marketing and sales teams with design and execution of marketing collateral and materials.
• Working on different marketing tools like UNICA, CMAX, IBM Watson Campaign Automation & Salesforce.

Dec 2014 – Apr 2016 · 1 yr 4 mos

• Managing overall Digital marketing campaigns for multiple clients which included Organic Search Optimization, Paid Search Optimization, Content Marketing & Website.
• Performing activities such as Social Media Marketing, Content Writing along with Promotion and Branding.
• Leading a team consisting of Content writers, SEO analysts, PPC analysts, social media analysts.
• Provided key analytics reporting on daily, weekly, and monthly basis regarding ecommerce, and conversion tracking.
• Perfomed Keyword research and expansions (Google Insights, Google Ad Words, Word Tracker). Develop Google Analytics Reporting and Analysis for Social Media Sites.
• Providing Google Analytics reporting and SEO analysis for various private companies.
• Collaborating with Private Clients to Create Effective Website Marketing Plans.
• Advised Website Design, Functionality, and Monetization Strategies.
• Kept pace with SEO, search engine, social media, and internet marketing industry trends and development.
• Providing Recommendations and Strategies for Content Development Aligned with SEO Goals.
• Conducting Plagiarism Checks and Creating Unique, Relevant Content for Products and Services.
• Leveraging Google Analytics for KPI Reports.

Sep 2013 – Dec 2014 · 1 yr 3 mos · Pune Area, India

• Provided Comprehensive SEO Analysis and Recommendations
• Conducted in-depth SEO analysis and offer strategic recommendations aligned with website and web page elements and structures.
• Performed extensive keyword research and web research, aligning these efforts with client business objectives for optimal search engine performance.
• Did both on-page and off-page SEO activities, ensuring complete optimization for enhanced search rankings.
• Leveraged platforms such as Google+, Twitter, and Facebook, creating impactful social media marketing campaigns that complement SEO
• Crafted engaging material while strategically incorporating relevant keywords to maximize SEO effectiveness.
• Continuously monitor and adapt to Google's algorithms and penalty rules, ensuring my strategies are consistently effective for the project.
• Developed and executed innovative branding and marketing strategies for new campaigns, driving visibility and engagement.
• Specialised in creating engaging blog articles and generating ideas for captivating infographics that enhanced online presence.
• Provided detailed reports generated from Google Analytics and AdWords, offering insights and recommendations for ongoing optimization.
• Developed and implementing effective link building campaigns, enhancing website's authority and search rankings.