Jul 2022 – Present · 3 yrs 11 mos · India · On-site

• Visionary Leadership: I lead Socialer’s strategic direction, ensuring we stay ahead in the social commerce industry by driving innovative product development and aligning with emerging trends.
• Business Development: I focus on identifying and cultivating business opportunities, partnerships, and collaborations.
• Product Strategy & Development: I oversee the development of Socialer’s features and product roadmap, ensuring the platform meets user needs while driving engagement and sales through unique features like AR/VR and personalized recommendations.
• Fundraising & Financial Strategy: I handle the financial strategy, including securing funding through investor pitches and managing the company’s financial resources.
• Team Building & Management: I am actively involved in hiring and managing key talent across all departments.
• Marketing & Brand Strategy: I work on developing and implementing Socialer’s brand identity and marketing campaigns by leveraging digital marketing, influencer partnerships, and engaging content.
• Strategic Decision-Making: As the ultimate decision-maker, I focus on key strategic decisions such as market expansion, product innovation, and operational improvements.
• Legal & Compliance Oversight: I ensure that Socialer adheres to legal standards and industry regulations, especially concerning e-commerce, data privacy, and intellectual property.
• Innovation & Scalability: I focus on fostering innovation by incorporating technologies like AI, machine learning, and AR/VR, ensuring Socialer scales smoothly while remaining competitive in the growing social commerce landscape.
• Public Representation: As the face of Socialer, I represent the company at industry events, conferences, and in the media.

Apr 2022 – Oct 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• 1. Leading SEO for one of the Business Units at Simplilearn to drive revenue growth numbers.
• 2. Strategize on improving local SEO driving local traffic growth and more visibility on Google Maps.
• 3. Set up Quarterly performance targets for the team and define key metrics, and SEO roadmap for the BU.
• 4. Reviewing and analyzing site traffic, leads to gauging positive and negative changes.
• 5. Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives.
• 6. Coordinate with business stakeholders for category growth updates.
• 7. Coordinate with the product team for any new product launches and website page conversion initiatives.
• 8. Research, analyze, and benchmark against competitor performance.
• 9. Monitoring, reviewing, and analyzing data to derive actionable insights for continuous growth.

May 2021 – Mar 2022 · 10 mos · Gurugram, Haryana, India · On-site

• At Virohan, I achieved significant milestones, driving notable improvements in the company's online presence and performance:
• 1. Strengthened organic search rankings for 200+ high-volume, high-competition keywords.
• 2. Boosted website organic traffic by a remarkable 700%, driving a surge in potential leads and visitors.
• 3. Contributed to an impressive 150% increase in revenue, showcasing the true potential of effective SEO strategies.
• 4. Collaborated closely with the product team, leveraging SEO data analysis to enhance product offerings.
• 5. Conducted in-depth analysis of web SEO competition, gaining valuable insights for market positioning.
• 6. Led keyword research and content optimization efforts, aligning digital assets with target audience preferences.
• 7. Assisted in creating engaging blog content to establish Virohan as an industry thought leader.
• 8. Optimized on-page and technical SEO aspects, ensuring a seamless user experience and higher search engine visibility.
• 9. Focused on Conversion Rate Optimization (CRO) to improve website conversion rates and maximize ROI.
• 10. Managed Online Reputation Management (ORM) to maintain a positive brand image and online presence.
• 11. Successfully reduced bounce rates through strategic interventions, enhancing user engagement.
• 12. Optimized images and page depth to improve user experience and search engine ranking.
• 13. Conducted guest post outreach and posting, strengthening Virohan's industry authority.
• 14. Excelled in off-page SEO tactics, driving sustainable growth and expanding digital reach.
• It's been an incredible journey, and I'm excited to apply my expertise in future endeavors.

Mar 2020 – Apr 2021 · 1 yr 1 mo · Patna, Bihar, India · On-site

• At Yescom India Softech Pvt. Ltd, I had the exciting opportunity to manage two significant projects, Railrestro and Railmitra, contributing to their growth and success. My responsibilities spanned a range of crucial SEO activities, enabling the projects to achieve impressive results and generate organic leads and revenue.
• A few key highlights of my achievements at Yescom include:
• Organic Traffic Growth: Through strategic targeting of high-search volume and competitive keywords, I achieved an exceptional 36% increase in organic traffic. This remarkable growth opened new avenues for organic leads and revenue generation.
• In-Depth Keyword Analysis: I conducted meticulous keyword research and analysis, identifying valuable opportunities that aligned with the projects' objectives and targeted audience, enhancing their online visibility.
• Website Optimization: Implementing on-page optimization techniques, I ensured the websites were search engine and user-friendly, leading to improved search rankings and enhanced user experience.
• Performance Reporting and Analytics: Rigorous monitoring of performance through website analytics and conversion funnel optimization provided valuable insights and informed data-driven decisions.
• Competitor Analysis: Thorough competitor analysis provided valuable industry insights and opportunities to stay ahead in the market.
• Off-Page Optimization Strategies: Developing effective off-page strategies, including guest posts, PR outreach, and other initiatives, amplified the projects' visibility and reputation.
• Traffic Reports Analysis: Regularly reviewing traffic reports using Google Analytics helped identify areas for improvement and optimize digital marketing efforts.
• Team Management: Efficiently managing and collaborating with a team allowed us to deliver exceptional results across various aspects of the projects.

Jul 2019 – Present · 6 yrs 11 mos · India · On-site

• Led strategic direction and growth strategies for TheMarketingBoy, driving innovation and maintaining competitive positioning in digital marketing.
• Built and maintained strong client relationships, delivering tailored solutions that drove results.
• Managed recruitment, training, and development of the team, ensuring alignment with company objectives.
• Identified new business opportunities, created partnerships, and expanded the client base.

Feb 2018 – Mar 2020 · 2 yrs 1 mo · Ranchi, Jharkhand, India · On-site

• At VMAK Research & Services Pvt. Ltd., my role has been instrumental in driving the success of our clients in the digital landscape. With a diverse range of responsibilities, I have contributed to optimizing website performance, enhancing search rankings, and boosting overall online visibility.
• My key areas of expertise include conducting thorough keyword analysis to identify valuable keywords that resonate with target audiences, implementing on-page optimization techniques to improve search engine rankings and user experience, and designing custom landing pages for special campaigns to maximize conversion rates.
• Additionally, I play an active role in content writing and management, ensuring our clients' websites offer engaging and relevant content that aligns with their goals and target audience. I am also proficient in setting up and managing Google Search Ads campaigns, strategically driving traffic and conversions for our clients' businesses.
• Off-page optimization strategies form an essential part of my responsibilities, where I focus on enhancing online visibility and reputation through various initiatives. I am dedicated to monitoring website performance and generating comprehensive performance reports, providing valuable insights and data-driven recommendations for continuous improvement.
• Collaboration with the website development team is crucial to ensure seamless integration of SEO best practices into our clients' websites, and I leverage website analytics to optimize conversion funnels and drive better user engagement.
• At VMAK Research & Services Pvt. Ltd., I take immense pride in my contributions, and I am committed to delivering exceptional results to our clients while staying updated with the latest industry trends. My dedication to performance-driven digital marketing makes me a valuable asset to our team.

Mar 2017 – Aug 2017 · 5 mos · India · On-site

• Led marketing and operations as COO at GoforRooms, focusing on providing innovative rental solutions both online and offline.
• Developed and implemented strategic marketing campaigns to increase brand awareness and customer engagement.
• Managed cross-functional teams to optimize operational processes and improve overall efficiency.