Nishit Shah — CEO

I love building! I thrive at the intersection of sales, Go-to-market (GTM) strategy, and scaling businesses across APAC. Over the last decade, I’ve built and led high-performing sales teams, expanded global SaaS businesses, and helped startups scale from 0 to $xxM+ ARR. Currently, I lead Mid-Market, SMB Sales teams at Mixpanel, where I’ve helped drive exponential growth across APAC. As one of the early team members who launched Mixpanel in the region, I built the Mid Market, SMB APAC team from scratch, defining its core values and establishing a product-first, PLG-driven GTM motion. Before Mixpanel, I, along with my other founders, built Pricebaba.com, a consumer tech platform that was later acquired by 91mobiles.com. This experience gave me a founder’s mindset balancing long-term vision with the execution needed to build scalable, high ROI businesses. Beyond my operating role, I’m passionate about early-stage SaaS, GTM strategy, and venture investing. I actively angel invest in promising startups, help founders with everything GTM, and share insights on B2B SaaS growth, PLG, and sales leadership. Things I Love Doing: - Building and leading high-performance sales teams - Scaling SaaS businesses in APAC with data driven GTM strategies - Helping founders & startups accelerate growth through mentorship & investments If you're building something exciting, let’s connect!

Stackforce AI infers this person is a SaaS sales leader with extensive experience in GTM strategy and business scaling.

Location: Singapore, Singapore

Experience: 12 yrs 1 mo

Skills

Sales
Gtm Strategy
Angel Investing
Growth Management
Business Development
Operations
Marketing

Career Highlights

Built high-performing sales teams across APAC.
Led Mixpanel's growth from inception in the region.
Passionate angel investor supporting early-stage startups.

Work Experience

Mixpanel

Head Commercial Business & VC Relations, APAC (4 yrs 7 mos)

Regional Business, APAC (2 yrs)

Early stage startups

A N G E L - I N V E S T O R (4 yrs 7 mos)

Insider.

Director Enterprise Sales and Partnerships (8 mos)

Enterprise Sales Director (8 mos)

CleverTap

VP Sales (1 yr 6 mos)

Pricebaba.com

Founding Core Team | Operations and Revenue (Acquired by 91mobiles) (8 mos)

Founding Core Team | Business Development and Operations (1 yr 8 mos)

Founding Core Team | Operations (9 mos)

Founding Core Team | Operations & Content (2 mos)

The CocoCola company

Marketing Internship (1 mo)

First Banc credit card services

Sales Associate - Internship (3 mos)

Education

PGDM at Thakur Institute of Management Studies and Research

Bachelor of Engineering (B.E.) at R.C Patel Institute of Technology

Diploma at Kala Vidya Mandir Institute of Technology

SSC at Shree Nutan Vidya Mandir High School

Nishit Shah

CEO

Singapore, Singapore12 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Built high-performing sales teams across APAC.
Led Mixpanel's growth from inception in the region.
Passionate angel investor supporting early-stage startups.

Stackforce AI infers this person is a SaaS sales leader with extensive experience in GTM strategy and business scaling.

Contact

nishit.shah@mixpanel.com LinkedIn

Skills

Core Skills

SalesGtm StrategyAngel InvestingGrowth ManagementBusiness DevelopmentOperationsMarketing

Other Skills

Client ServicingCoachingCommunity BuildingContent WritingCustomer ServiceEnterprise SalesJavaScriptMarket ExpansionMarket ResearchMarketing CommunicationsMarketing ResearchMarketing StrategyMentoringMentorshipNegotiation

About

Experience

Mixpanel

2 roles

Head Commercial Business & VC Relations, APAC

Promoted

Aug 2021 – Present · 4 yrs 7 mos · Singapore

Part of Mixpanel’s APAC leadership team, I focus on building ecosystems, communities, and teams that accelerate adoption of data-driven product innovation:
Built the Mid-Market, SMB sales team in APAC across SEA, India, ANZ, and GCR markets
Hands-on coach & mentor to the sales team. Training reps on MEDDPICC and SPIN selling, bringing enterprise sales rigour and structured methodology to the team
Founded the “Builders Dinner” series to connect founders, product, data, and technology leaders across the region
Deep understanding of SEA, GCR, ANZ & India ecosystem, navigating cultural nuances and complex enterprise buying behaviors
Support 6-figure enterprise deals (6–9 month sales cycles) through close collaboration with product, SE, CS, and marketing teams to deliver adoption and long-term value
Built Mixpanel’s APAC VC ecosystem (75+ VCs including Peak XV, Elevation, Nexus VP, Saison Capital etc..), helping early-stage founders adopt Mixpanel and driving pipeline generation
Achievements -
Global Sales Leader of the Year, FY 2024 (President Club FY 2024)
Global Sales Leader of the Year, FY 2023 (President Club, FY 2023)
President Club, FY 2022

SalesTeam ManagementGTM StrategyCoachingMentoringEnterprise Sales

Regional Business, APAC

Aug 2019 – Aug 2021 · 2 yrs · Singapore

Mixpanel is an advanced product analytics platform that enables companies to optimize their growth strategy by providing deep insights into user behavior and product performance. With Mixpanel, businesses can gain a comprehensive understanding of how their users convert, engage, and retain, and leverage this data to build better products and campaigns. By tracking user actions in real time, Mixpanel empowers businesses to make data-driven decisions and improve their bottom line.
I was part of the launch team at Mixpanel in the APAC region. In my role, I am responsible for driving growth and expanding our customer base in new and rapidly-evolving markets. We established Mixpanel as a trusted partner for businesses seeking advanced product analytics and insights.
MVP Q3 2020
MVP Q4 2020
MPV Q1 2021
MVP Q2 2021
MVP Q3 2021
President Club, FY 2021

SalesGTM StrategyMarket Expansion

Early stage startups

A N G E L - I N V E S T O R

Aug 2021 – Present · 4 yrs 7 mos

I invest in businesses I'm passionate about, teams I would have personally loved to work with. I work with founders in crucial aspects of their journey, including hiring, navigating the 0 to 1 phase, achieving product-market fit, and facilitating introductions to people in the ecosystem and investors.
It's a fulfilling experience to contribute to the success of visionary entrepreneurs -
Khayaal
Simple Viral Games
Mysa
Kirana Klub
Pep.live
Betterhalf
Arc0
Segwise
Qila Games
FOXO
Soji
Autodraft
Unlu
Growth School
NOJOTO
Navera
MoneyyApp etc.
If you are building something exciting that you are passionate about, do not hesitate to drop a line.

Angel InvestingMentorshipGTM Strategy

Insider.

2 roles

Director Enterprise Sales and Partnerships

Dec 2018 – Aug 2019 · 8 mos

Meet Insider, the first integrated Growth Management Platform (GMP).
Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.
Some of most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 400 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon, IKEA and CNN.

SalesPartnershipsGrowth Management

Enterprise Sales Director

Apr 2018 – Dec 2018 · 8 mos

Clevertap

VP Sales

Sep 2016 – Mar 2018 · 1 yr 6 mos · India

CleverTap is a user engagement and retention platform. We help businesses understand who their users are and what they are doing. Based on the data insights that CleverTap provides, our customers engage their users across various channels of communication. CleverTap powers websites, apps, and backend systems.
Founding GTM team member (#26 employee); helped scale CleverTap's business from 0 to $8M ARR in under 18 months through strategic market expansion and ecosystem engagement
Worked closely with Partners at Sequoia Capital (now PeakXV) and Accel Partners to help drive CleverTap adoption with their portfolios
Partnered with startups, enterprises, and VC-backed companies to accelerate adoption, establishing a strong early presence in high-growth sectors
Led feedback loops between field sales and product teams, influencing pricing strategy and product roadmap to fit the dynamic startup and mid-market customers needs better
Created compelling sales narratives, demos, and enablement materials to support GTM success across new regions

SalesMarket ExpansionGTM Strategy

Pricebaba.com

4 roles

Founding Core Team | Operations and Revenue (Acquired by 91mobiles)

Promoted

Oct 2015 – Jun 2016 · 8 mos

Major responsibilities included evaluating new business ideas and opportunities, including business planning and operational executions.

OperationsBusiness Development

Founding Core Team | Business Development and Operations

Promoted

Oct 2014 – Jun 2016 · 1 yr 8 mos

Managing B2B vertical at Pricebaba.com which includes developing and maintaining commercial partnership with Large Format Retail Chains like Spice Hotspot, Sangeetha Mobiles, Poorvika Mobiles etc.
From the month of October, 2015 I was promoted as Head- Operations and Business Development. Major responsibilities included evaluating new business ideas and opportunities, including business planning and operational executions.

Business DevelopmentOperations

Founding Core Team | Operations

Jan 2014 – Oct 2014 · 9 mos

PriceBaba.com is a location based search engine that helps real time users to shop powerfully. It helps customers to decide what to buy, where to buy & how much to buy it for.
Often called as an "Offline guy", handle Operations at PriceBaba.com and ensure that every bit of data, which helps user to make buying decisions, is updated timely.
My team is responsible for launching new cities, on-boarding genuine retailers and negotiate prices for our users.

Operations

Founding Core Team | Operations & Content

Nov 2013 – Jan 2014 · 2 mos

Being at a growth stage startup, I got a chance to wear multiple hats and learn a lot firsthand. I started out as writing content and grew to operations and launching new regions for Pricebaba.

Operations

The cococola company

Marketing Internship

Jun 2013 – Jul 2013 · 1 mo · Mumbai, Maharashtra

Understanding QSR (Quick Service Retailing) segment for product placement, selling and installing of Georgia tea and coffee vending machines, negotiating in order to have business deals, client servicing, maintaining client database and follow ups.

Content WritingOperations