Soundararajan M

CEO

Mumbai, Maharashtra, India20 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 20Cr cost savings through digital project management.
  • Pioneered award-winning mobile app for distribution.
  • Led successful digital transformation initiatives in insurance.
Stackforce AI infers this person is a Digital Transformation Leader in the Fintech industry.

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Skills

Core Skills

Digital TransformationProject ManagementSales AutomationLean Six Sigma

Other Skills

Agile & Waterfall MethodologiesAgile MethodologiesAnalytical SkillsBancassuranceBenchmarkingBudgetingCommunicationCost ManagementCritical ThinkingCustomer Relationship Management (CRM)Data AnalysisDigital Product ManagementGenerative AIIT StrategyInterpersonal Skills

About

As an accomplished professional with a proven track record in digital product ownership, project delivery, and strategic leadership, I bring a comprehensive skill set and unwavering dedication to driving transformative digital projects. Certified Chief Digital Officer from ISB, certifications as an Advanced Certified ScrumMaster (A-CSM®️) and Advanced Certified Scrum Product Owner (A-CSPO®️), I excel in implementing Agile and Scrum methodologies to drive innovation and streamline processes. My proficiency spans across a diverse technologies and methodologies, including Microsoft OS, Lean Six Sigma, Agile Framework, Software Development Lifecycle, instructional design, Artificial Intelligence, Large Learning Models, and content development, enabling me to navigate complex digital landscapes with finesse and drive strategic initiatives aligned with organizational objectives. My pursuit of the Chief Digital Officer course from ISB is aimed at helping me to be at forefront of digital transformation and strategic leadership. My expertise extends to Lean Six Sigma methodologies, holding prestigious Black Belt certification, which underscores my commitment to optimizing processes and driving continuous improvement. In my role as Head of Digital Product Management and PMO, I am committed to delivering tangible value by leveraging cutting-edge technologies, fostering a culture of collaboration, and championing digital excellence. My goal is to drive sustainable growth, enhance customer experiences, and position organizations for long-term success in today's dynamic digital landscape.

Experience

Bharti axa life insurance

3 roles

Vice President & Head - Retail Operations, Underwriting & Group Operations

Promoted

Jun 2025Present · 9 mos

Vice President & Head - Digital Transformation, Product Admin Group and PMO

Promoted

Nov 2022May 2025 · 2 yrs 6 mos

  • As the bridge between Distribution and IT, my goal is to streamline our sales process, automate tasks, and provide digital tools for enhanced sales, service, and governance. My vision is to develop a product strategy that aligns with our goals, leveraging emerging technologies to address business challenges and foster innovation. Additionally, I manage the setup of IT infrastructure for our new Life Insurance Products, overseeing Day 1 and Day 2 features. Throughout the process, I focus on improving digital tools and adhere to the SDLC process, employing Agile and Waterfall frameworks to ensure optimal results.
  • Key achievement include:
  • Implemented Project NEEV 2023, achieving remarkable cost savings of approximately ~20Cr through adept management of Digital and IT PMO, and earning the prestigious Project of the Year CEO Award.
  • Pioneered launch of M-Smart Mobile App for Distribution and received High Performance Group CEO Award – Individual at Bharti AXA Life Insurance's Annual Achievers Awards in 2021.
  • Secured Business Transformation Awards 2021 from Techcircle India for M-Smart Mobile App, showcasing excellence in workforce transformation.
Agile & Waterfall MethodologiesDigital TransformationProject ManagementIT StrategyStakeholder Management

DVP & Head - Digital Products, Product Admin Group & Digital & IT PMO

Jun 2020Nov 2022 · 2 yrs 5 mos

Aditya birla sun life insurance

3 roles

AVP & Head - Sales Automation (Digital Transformation)

Promoted

Aug 2018Jun 2020 · 1 yr 10 mos · Mumbai, Maharashtra, India

  • In this role, I spearheaded the digital transformation initiative within the distribution function, driving the transition towards paperless and presence-less operations. We introduced innovative and user-friendly technologies, enhancing the user interface and experience for seamless adoption by the distribution team. Additionally, I championed the Agile approach, adhering to Scrum practices to maximize efficiency in response to evolving business needs. We formulated a strategic roadmap, aligning digital initiatives with business objectives to deliver tangible business value.
  • Key achievement include:
  • Launched social media and digital marketing tool for distributors, earning Digital Excellence – Individual CEO Awards 2019, Singapore for Aditya Birla Sun Life Insurance.
  • Achieved ROI of 30M in revenue generation with 90% stemming from digital onboarding of customers.
  • Managed capital expenditure budget exceeding 150M, ensuring optimal allocation of resources and maximizing ROI.
  • Deployed AI/ML-based CRM systems for sales force, enhancing customer engagement and driving sales effectiveness.
Digital TransformationAgile MethodologiesSales AutomationUser Experience Design

Executive Assistant - CDO & CEO’s Office

Promoted

Jul 2017Jul 2018 · 1 yr · Mumbai, Maharashtra, India

  • I orchestrated programme and calendar management for the CDO's office, ensuring coordination of key schedules and events. I spearheaded project management efforts for the ABC brand within ABSLI Distribution, overseeing all aspects from conception to implementation. Additionally, I led the relationship activation project for HDFC Bank, fostering collaborations and achieving milestones.
  • Key achievement include:
  • Devised five-year distribution strategy blueprint, creating long-term plans to optimize market penetration and growth.
  • Developed standard operating procedures for distribution management, streamlining processes and operational efficiency.
  • Conducted business reviews, analyzing performance metrics, and providing actionable insights to senior leadership.

Distribution Development & Strategy

Aug 2016Jun 2017 · 10 mos · Mumbai, Maharashtra, India

  • I developed innovative business strategies, catalyzing growth and market expansion in the agency channel, business development, and alternate channels. I also led planning and budgeting processes, integrating financial resources to optimize profitability.
  • Key achievement include:
  • Engineered performance management system (PMS), elevating productivity across distribution channels.

Max life insurance company limited

3 roles

Chief Manager- Quality and Service Excellence

May 2015Jul 2016 · 1 yr 2 mos

  • In this role, I implemented Lean Six Sigma methodologies, catalyzing process improvement initiatives and enhancing operational efficiency. I analyzed data using analytics and Minitab tools, identifying areas for process optimization and performance enhancement.
  • Key achievement include:
  • Earned Project of the Year – Customers Choice Award, for exemplary leadership in reducing ADM/FLS Attrition from 76% to 45% through Lean Six Sigma Black Belt Project at Max Life Insurance, Gurgaon.
  • Mentored six Green Belt Projects and one Black Belt Project in April 2016, driving excellence in process improvement.
  • Received Best Black Belt Project of Year Award in People Category in May 2016, contributing to organizational advancement.

Chief Manager - Training & Content

Promoted

Jun 2011Apr 2015 · 3 yrs 10 mos

  • I conducted training needs analysis to identify skill gaps and develop targeted programs, aligning these initiatives with our organizational objectives. I implemented e-learning, intranet sites, EDM, and mobile learning platforms, facilitating flexible learning experiences for our team members.
  • Key achievement include:
  • Activated 45% of Axis Bank employees, earning Activization Expert Award for outstanding performance in Q1, 2011.
  • Enabled proficiency by 26% of MNYL employees to Hi-Fliers, securing Proficiency Enabler Award for exceptional performance.
Lean Six SigmaProcess ImprovementData Analysis

Training Manager – Sales Team & Bancassurance

Jul 2007May 2011 · 3 yrs 10 mos

  • I orchestrated life insurance product training sessions, equipping our sales teams with in-depth knowledge of insurance products to augment sales effectiveness. I also coordinated IRDAI IC33 agent certification programs, ensuring that our agents meet all regulatory requisites.
  • Key achievement include:
  • Secured Best Trainer of the Year award from DST National, for contributions to training and development initiative.
  • Achieved Business Enabler Award in Q1 2010 for fostering YBL and Barclays Relationship by achieving 65% of G3.

Bajaj allianz life insurance co. ltd.

Branch Trainer

May 2006Jun 2007 · 1 yr 1 mo · Erode, Tamil Nadu, India

Sengunthar arts & science college

Lecturer

Jan 2005Apr 2006 · 1 yr 3 mos · Salem, Tamil Nadu, India

Education

Indian School of Business (ISB), Hyderabad

Cheif Digital Officer — Digital Transformation & Leadership in AI

Jun 2023May 2024

Indian Institute of Management, Kozhikode

eMDP — Design Thinking for Customer Centric Innovation

Dec 2021Mar 2022

Annamalai University

M.Com — Banking and Insurance Management

Jan 2003Jan 2005

Periyar University

Master of Corporate Secretaryship

Jan 2002Jan 2004

Bharathiyar University

Bachelor of Business Administration - BBA

Jan 1999Jan 2001

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