Saloni Agarwal

Co-Founder

Bengaluru, Karnataka, India15 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of brand strategy experience
Led cross-functional teams to drive brand growth
Founded a successful GTM consulting firm

Stackforce AI infers this person is a Brand Strategy and Marketing expert with a focus on growth consulting.

Contact

saloniagarwal@redbaton.co LinkedIn

Skills

Core Skills

Brand StrategyGtmMarketing StrategyCommunications

Other Skills

AdvertisingBrand ManagementBrand PositioningBusiness DevelopmentBusiness StrategyCampaign DirectionCommunity DevelopmentCross-functional Team LeadershipDigital MarketingFundraisingGTM StrategyIdentity SystemsInternal & External CommunicationsInternal CommunicationsLead Generation

About

Brand is the only growth lever that compounds across generations. I am a brand strategy and marketing leader with over a decade of experience working alongside founders, leadership teams, and cross-functional partners to build and scale brands with clarity and intent. My work sits at the intersection of brand strategy, go-to-market thinking, and organizational alignment, helping companies define what they stand for and ensure that brand, business, and growth priorities move together. Over time, my role has evolved from hands-on execution into setting direction, making strategic decisions, and enabling teams to deliver consistently. Currently, I serve as Partner & VP, Brand Strategy & Marketing at Red Baton, where I help build and scale the Brand Strategy practice with shared P&L ownership. I work with enterprise and high-growth organizations on brand positioning, identity systems, campaign direction, and change communications, in close partnership with leadership teams. Alongside this, I founded Chammach, a GTM and growth consulting firm, which strengthened my understanding of business ownership and reinforced the importance of grounding brand decisions in commercial reality. Gradually transitioning Chammach toward a lighter advisory model while focusing on senior brand strategy leadership. Over the next phase of my career, I am intentionally moving toward a full-time, in-house Brand Director role where I can steward brand equity over multiple years.

Experience

Red baton

Partner & VP: Brand Strategy & Marketing

Jul 2021 – Present · 4 yrs 8 mos · Bangalore Urban, Karnataka, India · Hybrid

Partner with shared P&L ownership, responsible for building and scaling the Brand Strategy & Marketing practice
Lead brand strategy and identity work (positioning, identity, design systems) and act as a strategic brand and communications partner to leadership teams
Advise organizations on campaign direction, brand expression, and change communications across external and internal audiences
Own senior client relationships and strategic decision-making, including proposals, scoping, quality control, timelines, and delivery oversight
Frequently engaged at moments of organizational inflection, including repositioning, leadership change, and scale transitions.
Built and led a 15+ member cross-functional team across strategy, design, content, motion, and marketing
Scaled the practice by 130%+, while contributing to overall cost stewardship
Together with the team, established the practice as a long-term brand and growth partner for enterprise and high-growth clients

Brand StrategyBrand PositioningIdentity SystemsCampaign DirectionMarketing Strategy

Chammach

Founder & GTM + Brand Strategy Lead

Sep 2020 – Present · 5 yrs 6 mos · India

Built and led a boutique GTM + growth consulting practice for funded startups
Owned commercials and operations: budgeting, pricing, lead -gen, delivery oversight
Partnered with founders on GTM strategy, growth planning, and execution roadmaps
Brought brand thinking into GTM: positioning inputs, messaging direction, and consistency across key touchpoints (lightweight brand systems where needed)
Led cross-functional delivery with designers/content/marketing specialists; outcomes driven through team execution

Brand StrategyBrand ManagementGTM

Wysa

Head Of Marketing

Nov 2019 – Aug 2020 · 9 mos · Bengaluru Area, India

Led the marketing function during an early growth phase, partnering closely with product and leadership teams
Contributed to brand positioning, messaging, and early GTM strategy for a mental health product
Set up foundational marketing processes and team structures
Balanced growth priorities with trust, sensitivity, and long-term brand considerations

Brand PositioningGTM StrategyMarketing ProcessesMarketing StrategyBrand Strategy

Lollypop ux/ui studio

Digital Marketing Manager

Dec 2015 – Oct 2019 · 3 yrs 10 mos · Bangalore

Part of the core growth phase as the company scaled from a 15-member team to 120+, expanding across Bengaluru, Chennai, Dubai, and Vietnam
Worked closely with the founder and leadership team on brand positioning, GTM strategy, and external brand narrative as the studio grew globally
Supported internal and external communications, including founder voice, brand visibility, and market-facing messaging
Partnered with design leadership to strengthen brand presence and credibility across international markets during a key scale-up phase

Brand PositioningGTM StrategyCommunicationsBrand StrategyMarketing Strategy

Hermosa - a brand for exquisite mobile covers

Owner

Dec 2013 – Oct 2015 · 1 yr 10 mos · New Delhi Area, India

Founded and ran a small consumer brand, gaining early exposure to product, design sensibility, and customer-facing brand decisions
Managed end-to-end operations during the brand’s formative stage

Voice of children nepal

Communication & Fundraising Manager

Apr 2012 – Oct 2013 · 1 yr 6 mos · Lalitpur, Nepal

Led communications and fundraising efforts for a child-focused non-profit, working across multiple stakeholders including donors, partners, and internal teams
Planned and executed communication strategies to support organizational visibility, fundraising goals, and engagement initiatives
Managed communications budgets and reporting, and collaborated closely with leadership on strategic priorities
This role built a strong foundation in stakeholder communication, change narratives, and mission-led messaging

CommunicationsFundraising

Institute of field research and expeditions (ifre)

Communication Officer

May 2011 – Apr 2012 · 11 mos · Kalanki, Kathmandu

Supported organizational communications and engagement initiatives in an academic/non-profit environment
Worked with cross-functional stakeholders on communication planning and execution
Built early experience in stakeholder coordination, messaging, and organizational communication

Communications

Itnti

Marketing Manager

Oct 2009 – Apr 2011 · 1 yr 6 mos · Kathmandu, Nepal

Led marketing initiatives supporting regional business growth during an early career phase
Conducted market research and customer analysis to inform marketing and sales planning
Managed small teams and supported go-to-market activities across assigned regions