Aug 2023 – Oct 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Key tasks include:
• Crafting compelling content across traditional PR, internal and social media channels.
• Solely managing the brand's presence on Instagram.
• Designing PR and CSR newsletters, alongside other internal communications pieces.
• Managing and providing support for on-ground events, including CSR activities and internal events.
• Cultivating strategic media relations, securing media coverage, and fostering strong relationships.
• Collaborating with various functions employees to amplify brand messaging internally and externally.

Jun 2022 – Aug 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India · Hybrid

• During my tenure with Adfactors PR, I worked on clients like Hershey India, Godrej Appliances, CEAMA and UPL.
• Became well versed with the FMCG, Retail and Consumer Durables industries at large.
• Key tasks included Content Creation, Campaign Planning, Media Relations, Events, Stakeholder Management, Crisis Communication, Social/Digital Analysis and more.
• Played a pivotal role in various product launches like India's first Leak-proof AC, Hot & Cold AC, Dark Refrigerator range, Eon Velvet Washing machines, InsuliCool range for Godrej Appliances; new variants of Hershey Kisses, Sofit, Choco Tubes, Bars for Hershey India and SWAL and ULALA for UPL
• Built PR on campaigns and activities like HerShe campaign, Slurrp Up the Fun, Brand Ambassador announcements; Twitter brand banter and Valentine's day campaign for Hershey India; Food ka Mood Badlo campaign, OOH Campaign, Onam campaign and TVC campaigns for Godrej Appliances.
• Achievements:
• 1. Wrote a speech for Shri Piyush Goyal, Minster for Commerce and Industry for CEAMA's annual function. Was applauded by the client and the team.
• 2. Kept Godrej Appliances SoV at #1 during my entire tenure against competition.
• 3. Explored and succeeded in creating social media analysis for clients and proactively suggesting ideas for the same, using AI tools.

Jan 2022 – May 2022 · 4 mos · Mumbai, Maharashtra, India · On-site

• Worked on clients from different domains like GE Healthcare, ABB, McAfee, ServiceNow, Tabreed and Verizon.
• Key tasks included stakeholder management, research, content creation, interacting with media, creation and execution of plans.
• Weber team increased my internship for another month, for the kind of work I put in being an intern with the team, which converted into a Pre-placement offer.

Sep 2021 – Dec 2021 · 3 mos

• Worked with brands like IVM Podcasts, Zippo Lighters and The Coca Cola Company; Clients like Expo 2020, Abu Dhabi Government Media Office (ADGMO); and Campaigns like DNA Fights Rape.
• Tasks performed:
• Understanding the whole process of PR and implementing it in my work.
• Creating and maintaining various media lists which included verticals of YouTube, Indian Podcasts, Education, etc.
• Wrote authored articles, press releases and transcripts for the clients.
• Creating content for the DNA Fights Rape campaign.
• Creating daily and weekly online and offline media coverage reports for the campaign.
• Did news tracking for the clients.
• Assisted the release of various press releases, ads and campaigns.
• Interacting with various team members and assisting them in doing tasks.

Sep 2021 – Oct 2021 · 1 mo · Visakhapatnam, Andhra Pradesh, India · On-site

• During my Internship at the prestigious HSL in Visakhapatnam, I worked with the engineering department of a Coast Guard Ship, ICGS Shaunak, which was under refit and maintenance.

Aug 2021 – Jan 2022 · 5 mos

• Worked with up and coming brands and agencies to develop content across formats like authored articles, website content, product decks, etc.
• Authored article for a KOL published in India Today!

Mar 2021 – Aug 2021 · 5 mos

• Puranic is an up and coming brand in the domain of organic homemade products like Cow Ghee, Jaggery and Salt.
• Daily Tasks:
• Research about the market and indicate key factors we can leverage upon.
• Carry out competitor analysis.
• Create content for social media like posts, stories and reels.
• Assist the CEO for decision making meetings.
• Created weekly and monthly plans for social media and PR outreach.

Dec 2020 – Mar 2021 · 3 mos · Remote

• Worked on creating content for Fun & Earn, which is an online gaming platform and also worked on various projects, creating content for multiple independent business websites.