Apr 2021 – Present · 4 yrs 11 mos · Bengaluru, Karnataka, India · Remote

• 🔴 Brand Reinvention & Category Shift
• Repositioned FSS from a legacy tech vendor to a next-gen, AI-powered payments platform with a bold, future-forward narrative.
• 🔴 Platform GTM Leadership
• Led GTM strategy for FSS BLAZE across MEA & APAC. Enabled sales with persona-driven pitches and ABM tools—securing 5 new banking clients.
• 🔴 Award-Winning Brand Campaigns
• Spearheaded campaigns that earned 9 industry awards, elevating credibility and market positioning.
• 🔴 Demand Generation Engine
• Built a multi-channel marketing funnel across LinkedIn, PR, email & Google Ads—boosting MQL flow and marketing ROI.
• 🔴 Thought Leadership Ecosystem
• Generated 1.7M+ organic impressions via blogs, webinars, podcasts, and executive content—amplifying brand voice and reach.
• 🔴 Website Revamp & Digital SEO Growth
• Redesigned corporate site with 30+ SEO-rich pages. Resulted in 100%+ organic traffic growth and stronger conversion performance.
• 🔴 Simply Payments 2025
• End-to-end lead for FSS’s global CX event. Drove brand storytelling, C-suite engagement, and partner visibility.
• 🔴 Employer Branding (EVP)
• Created a compelling EVP to attract talent and drive internal alignment. Enhanced recruitment and employee advocacy.
• 🔴 Sales Enablement Content
• Delivered RFPs, decks, brochures, and training content to empower sales and accelerate pipeline conversion.
• 🔴 Executive Partner Engagement
• Designed C-level engagement experiences for top-tier banks, enhancing loyalty and long-term growth.
• 🔴 Unified Product Messaging
• Implemented a Branded House architecture for platforms/products—standardizing messaging for easier cross-sell and recall.
• 🔴 Industry Voice in Fintech
• Positioned FSS as a thought leader in AI-driven payments through panel talks, authored content, and global visibility.