Ana Serrano

Product Manager

Paris, Île-de-France, France16 yrs 3 mos experience
Highly Stable

Key Highlights

  • 12 years of global marketing experience.
  • Proven track record in managing remote teams.
  • INSEAD MBA graduate and PMM Alliance Ambassador.
Stackforce AI infers this person is a SaaS Product Marketing expert with extensive experience in B2B marketing strategies.

Contact

Skills

Other Skills

Administración y dirección de empresasBrand ManagementBusiness DevelopmentBusiness StrategyCloud ComputingCompetitive AnalysisDesarrollo empresarialEstrategiaEstrategia empresarialGestión de proyectosMarketingMarketing StrategyMercadotecniaPartner ManagementProduct Management

About

With more 12 years of global marketing experience at top-tier organizations including Salesforce, Microsoft, and Deloitte, I am a data-driven professional skilled in fostering cross-team collaboration for successful regional execution of go-to-market strategies, product launches, and campaigns. I have a proven track record of managing remote teams across various regions. As an INSEAD MBA graduate and PMM Alliance Ambassador, I bring a strategic perspective and a commitment to advancing the field of product marketing management.

Experience

Salesforce

5 roles

Director EMEA Product Marketing- Sales Cloud

Promoted

Aug 2024Present · 1 yr 7 mos

Senior Product Marketing Manager Sales Cloud

Promoted

Feb 2022Aug 2024 · 2 yrs 6 mos

Interim PMM EMEA Team Lead

Oct 2021Oct 2022 · 1 yr

EMEA Product Marketing Manager Sales Cloud

Feb 2020Feb 2022 · 2 yrs

  • ‘I am on the Salesforce Accelerate Aspiring Leader Journey’
  • #Salesforce Accelerate Program

EMEA Product Marketing Manager Revenue Cloud

Mar 2019Feb 2020 · 11 mos

Microsoft

4 roles

MEA Sr Product Marketing Manager

Promoted

Jul 2016Mar 2019 · 2 yrs 8 mos

  • Partnering with segment teams to drive business and product strategy, compete, product revenue and subsidiary scorecard, and marketing planning and execution. I am also be the go-to person for product positioning and messaging internally and externally.

Product Marketing Manager Gulf O365

Promoted

Mar 2014Jul 2016 · 2 yrs 4 mos

  • Managed the GTM for the O365 Ent business for the Gulf region.

SAM Project Manager

Jan 2013Mar 2014 · 1 yr 2 mos

  • License Compliance Project Manager
  • Responsible for creating and managing the Software Asset management (SAM) Community of reseller partners across the Gulf region. • Trained, recruited and managed 15 SAM reseller partners.
  • In charge of the Gulf SAM sales opportunities pipeline, generated revenues and resellers SAM incentives budget.
  • Developed partner programs and practices towards the creation of partner generated opportunities for SAM.
  • Coordinator with the sales and marketing team to educate the reseller channel about Compliance and Intellectual Property.

Partner Account Manager

Dec 2008Jan 2012 · 3 yrs 1 mo · Madrid, Community of Madrid, Spain

  • Solutions Partner Account Manager
  • Generated revenues from 15 reseller partners, based on optimization of partners performance, deals creation and close pipeline management.
  • Improved Partner´s satisfaction by 8 points as measured in Microsoft´s bi-annual customer and partners’ satisfaction survey.
  • Coordinated marketing, sales campaigns and business planning of 15 reseller partners.
  • Championed the launch of the new channel incentives program for the Spanish Subsidiary. Coordinator with the EMEA HQ.
  • Managed the virtual team implementing the new opportunity reporting tool, (PSX) and process across the Spanish subsidiary.
  • Responsible for the training and "readiness" Distribution Partners program. Managing 9 learning centers partners. 15% increased in certified partners employees.
  • Executed an individual project as an anti-piracy account manager, which helped increase anti-piracy projects in the small and medium business segments by 14%.
  • Part of the MACH program. Microsoft training for high potential employees.

Deloitte

Junior Consultant

Nov 2007Jan 2008 · 2 mos

  • Worked in a multifunctional capacity across several teams including strategic, finance and legal. Responsible for preparing tender documents.
  • Managed the international relationship of the Global Public Private Associations (PPAs).
  • Liaised between the clients and partners in international PPAs.

Escal consulting

South Europe Bussiness Development Manager.LEONARDO EU Talent Program

Jan 2006Jan 2007 · 1 yr

Education

INSEAD

Master of Business Administration (MBA) — MBA

Jan 2012Jan 2012

Northwestern University - Kellogg School of Management

Digital Marketing Strategies Executive Course

Jan 2021Jan 2021

The Wharton School

Selling to the C-suite executive education course.

Jan 2017Jan 2017

microsoft academy for college hires

sales

Jan 2008Jan 2010

Universidad Carlos III de Madrid

Master's degree — Economics

Universidad Carlos III de Madrid

Master's degree Law — International Law and Legal Studies

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