Apr 2022 – Oct 2024 · 2 yrs 6 mos

Apr 2021 – Mar 2022 · 11 mos

Jun 2018 – Apr 2021 · 2 yrs 10 mos

• Handled Digital marketing for North India, East India, and Dubai Real Estate projects managed by ANAROCK Digital
• Convinced multiple Real estate clients and sales team to push more budget to digital marketing with data-driven sales pitches which resulted in 30% additional bookings
• Created digital marketing strategies for clients and used insights from the local sales team in the selection of communication, channels, and execution of campaigns
• Developed ORM tool from scratch single handily using Facebook API and Python which increase 5% leads (from comments) and improved 20% ad quality after removing negative comments

Sep 2020 – Mar 2021 · 6 mos · Gurugram, Haryana, India

• Industry Expert & Session Instructor For the PG Certification In Digital Marketing & Communication Course at Upgrad.com
• Coursework covered includes
• Fundamentals of Marketing
• Content & Communication in the Digital Space
• Digital Marketing Channels and Metrics
• Designing and Building a Website
• Social Media Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Display Marketing
• Content Marketing
• User Nurturing
• Web Analytics
• Growth Hacking
• Defining a Robust Marketing Strategy
• Facebook Marketing on Mobile
• Using SEM for Mobile Ads
• App Store Optimization on Mobile
• Mobile Analytics

Apr 2017 – Jun 2018 · 1 yr 2 mos · Bangkok Metropolitan Area, Thailand

• Managed a client portfolio across India, Bangladesh, Thailand, Malaysia, and Singapore, overseeing a monthly budget of USD 10 million across Telecom, Banking, Gaming, and E-commerce verticals.
• Built and led a new DoubleClick team of 5 members from scratch, managing USD 2 million in monthly spends and generating USD 100K revenue per month.
• Increased client ad spends by 1.8x while maintaining strong ROI, contributing to substantial business growth.
• Developed and implemented tech-driven solutions, including automated tools and dashboards using Google APIs, to monitor campaign delivery and eliminate overspends entirely.
• Created comprehensive case studies and training materials for DoubleClick and Programmatic campaigns, enhancing team expertise and operational efficiency.

May 2016 – Apr 2017 · 11 mos · Pune Area, India

• Led a team of 10, driving SEM performance marketing in the Shopping Channel, managing monthly ad spends of INR 50 crore across diverse verticals such as Fashion E-commerce, Grocery, Marketplaces, Healthcare, Video Content, and IT.
• Successfully pitched and onboarded 20 new clients with a combined monthly spend of INR 20 crore, generating a monthly profit of INR 1 crore.
• Scaled team size from 5 to 10 members and increased existing client spends from INR 20 crore to INR 30 crore, doubling revenue.
• Created a proprietary product using Google and Facebook APIs that resulted in:
• 100% elimination of overspends
• 80% reduction in escalations
• 80% decrease in campaign creation and optimization time
• 25% improvement in ROI across campaigns.

Jun 2015 – Apr 2016 · 10 mos · Pune Area, India

• As a Business Analyst at Sokrati, I managed large client portfolios across industries such as Healthcare, E-Commerce, Fashion, and Early-stage Startups, driving measurable results. Key achievements include:
• Managed monthly media spends of INR 10 crore, delivering optimized ROI for clients through data-driven strategies.
• Increased client budgets by 1.5x and tripled client revenue within a year by identifying upselling opportunities and implementing performance-focused campaigns.
• Automated reporting processes, reducing report creation time by 80%, and enhancing operational efficiency with customized scripts and optimization rules.