Saheb Sethi

CEO

Jakarta, Indonesia9 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Led successful SEA expansion for IntellectAds.
Spearheaded Snapchat's ad monetization in India and SEA.
Co-founded a digital-first performance marketing company.

Stackforce AI infers this person is a MarTech expert with a strong focus on performance marketing and SaaS solutions.

Contact

Skills

Core Skills

Revenue GenerationRevenue ManagementPerformance MarketingBusiness StrategyInternational Expansion

Other Skills

Ad OperationsBusiness IntelligenceBusiness-to-Business (B2B)Client ServicesCommunicationData AnalysisDigital MarketingGoogle AdsGoogle AnalyticsGreenfield ProjectsLeadershipMarketing StrategyMicrosoft OfficeMobile GamingNew Business Development

About

I am a MarTech enthusiast with extensive business experience across Southeast Asia (SEA). In my latest venture, I help marketers drive full-funnel user engagement—from acquiring new users to re-engaging dormant or active ones, strengthening brand presence, and fueling user growth. While my primary focus is INSEA, I remain keen on exploring new markets, with a sharp eye on the West. With a strong background in revenue functions, product management, digital marketing, and sales strategy, I have successfully launched and scaled multiple digital businesses and SaaS solutions across India, North America, and INSEA. I hold an MBA in Marketing from IIM Amritsar, where I honed my analytical, strategic, and leadership skills. Before venturing into entrepreneurship, I led the SEA expansion for IntellectAds, a mobile ad network headquartered in India, where I managed the end-to-end business operations, driving it to profitability within the first year. Previously, I spearheaded the 0-1 journey of Flam’s SaaS offering and played a key role at Tyroo, where I was part of the core team that launched and scaled Snapchat’s ad monetization business in India and SEA. Throughout my career, I have thrived in diverse, fast-paced environments, working with cross-functional teams, partners, and clients to drive growth and deliver results.

Experience

Automatetech

2 roles

Chief Revenue Officer (CRO)

Oct 2024 – Present · 1 yr 5 mos · Remote

Focusing on digital-first products, we create cutting-edge performance marketing solutions for clients worldwide. As a product-driven company, we prioritize both internal and external customer satisfaction, viewing revenue as a natural outcome.

Revenue GenerationRevenue ManagementBusiness-to-Business (B2B)

Co-Founder

Oct 2024 – Present · 1 yr 5 mos · Remote

Intellect ads

Business Head - SEA

Oct 2022 – Aug 2024 · 1 yr 10 mos · Gurugram, Haryana, India · Hybrid

At IntellectAds, I led the organization's international expansion efforts in Southeast Asia, with a primary focus on Indonesia. My responsibilities included establishing regional teams, owning P&L, exploring and implementing new revenue streams, spearheading business development initiatives, representing the company regionally, conducting in-depth market research, and formulating a comprehensive revenue strategy for our core performance marketing services.

Performance MarketingBusiness StrategyNew Business DevelopmentTeam Development

Flam

Strategic Brand Partnerships Lead

Nov 2021 – Aug 2022 · 9 mos · Bangalore Urban, Karnataka, India · On-site

While at Flam, I spearheaded the 0-1 journey to establish Flam's SAAS offering in North America and the INSEA region. This role entailed a diverse range of responsibilities. In the dynamic environment of an early-stage startup, I embraced a multifaceted role, taking ownership of various product functions, leading performance marketing efforts, and actively contributing to the definition and construction of new teams and functions. All these endeavors were directed towards one overarching goal: driving growth

Tyroo

Sr associate - Strategy

May 2018 – Nov 2021 · 3 yrs 6 mos · Gurgaon, Haryana, India

At Tyroo, I was a pivotal member of the core team that initiated Snapchat's India ad monetization. My role encompassed various responsibilities, including team establishment, ad operations process implementation, collaboration with CxOs on sales strategy, partnership management, and even sales efforts. Following the successful scaling of the India business, I transitioned to Snapchat SEA as the SEA Business Lead. In this capacity, I spearheaded Tyroo's expansion of Snapchat's ad monetization business across Southeast Asia, with a primary focus on Vietnam, the Philippines, and Thailand. My duties extended to partner management, GTM strategy development, Product Market Fit validation, team building, AOP establishment, and P&L ownership.

Business StrategyInternational ExpansionAd OperationsStrategic Partnerships

Healthmir

Summer Intern

Apr 2017 – Jun 2017 · 2 mos · Gurgaon

Identifying the profit centers for the company and increase the profitability of the same
Identifying relevant target audience by analyzing the existing marketing campaigns on
Healthmir.com & other competitors
Identifying a matrix for the evaluation of content topic for videos and tools

Tata consultancy services

Assistant Sytem Engineer

Sep 2014 – Jul 2016 · 1 yr 10 mos · Gurgaon, India

My professional journey began at TCS, where I served as an Assistant Systems Engineer. During this time, my analytical and problem-solving skills were consistently recognized, from my Star of the Learner's batch award during training to client appreciation in my final quarter (Apr-Jun 2016). My key responsibilities included: Remote Desktop Support (L2) for a US-based client, Service Level Management, including mean time to repair, onsite analysis, diagnosis, and resolution of desktop issues
Troubleshooting software, hardware, and network problems.