Ipshita Chatterjee

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 9 years of experience in digital marketing.
Expertise in campaign management and optimization.
Strong client servicing and team mentoring skills.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Campaign Management and Optimization in the MarTech industry.

Contact

Skills

Core Skills

Campaign ManagementDigital Marketing StrategyAd TraffickingContent Management

Other Skills

Ad OperationsDigital MarketingCampaign OptimizationData AnalysisReportingClient ServicingContent OptimizationContent WritingCreative GuidelinesVideo EditingSocial Media ManagementUser EngagementBlog WritingMeta adsAd Manager

About

With more than 9 years of total experience, I am a confident and skilled Campaign Manager having expertise in Video Advertising, Display Ads, Ad Trafficking & Optimization, Client Servicing along with Content Management & Development, Copy Writing with SEO, and Social Media Marketing. •5 years+ experience in handling Branding, Performance, and Programmatic Campaigns. Deep understanding of Ad Networks, Agencies, DSP, SSP business, hands-on experience with Video and Mobile Advertising. •Having a client-first attitude •Experience in guiding teams towards productivity while providing them with training, support, and mentoring.

Experience

11 yrs 11 mos

Total Experience

4 yrs

Average Tenure

4 yrs 1 mo

Current Experience

Walmart

Ad Operations Specialist

Mar 2022 – Present · 4 yrs 1 mo · Bengaluru, Karnataka, India

Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs
Supports the development of Walmart’s digital media strategy by providing input into channel strategy. Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
Review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
Oversees end-to-end implementation of digital programs; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital. Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
Collaborates with digital marketing teams to develop and implement multiple complex channel specific digital marketing plans/ programs.
Leads the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM). Recommends improvements to optimization methodologies based on performance reports.
Worked on platforms like Pinterest, Facebook, Minerva(Walmart's Internal Server), Tableau, IAS, Trade Desk, GAM, DV360, CM360, Yahoo.

Ad OperationsDigital MarketingCampaign OptimizationData AnalysisReportingCampaign Management+1

Times internet

2 roles

Campaign Manager

Promoted

Sep 2017 – Mar 2022 · 4 yrs 6 mos

1. Trafficking CPC/CPM/CPD/CPI/CPA/Video Outstream campaigns with 100% process adherence.
2. Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met; including checking daily reports and providing troubleshooting support for trafficking issues related to creative, publisher implementation, and escalating to third party vendors when necessary.
3. Work closely with internal departments, external agencies, and technology partners.
4. Ensure media is booked and reconciled on time according to the financial process.
5. Proactively contribute to team meetings, team initiatives, and knowledge sharing.
6. Demonstrate diligence, attention to detail, and adherence to industry best practices.
7. Run campaign QA processes to ensure accurate campaign implementation, pacing, and performance.
8. Write and coordinate content creation process, suggest ad copy titles, optimize ad copies, creatives, and landing pages for better results.
9. Troubleshoot issues; take accountability and ensure relevant personnel is involved when an issue occurs.
10. Partner with Client Services teams to provide best practices and drive consistency
11. Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements.
12. Monitor all live campaigns for proper serving, click-through action, and conversion events.
13. Work closely with Sales and Account Management to optimize campaigns, communicate campaign changes, technical issues, launch delays, etc.
14. Assist, create and manage Jira tickets, provide screenshots, testing of creatives, etc.
15. Manage campaigns across various channels including Display, Video, Mobile, Content.
16. Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for the campaign launch.

Campaign ManagementAd TraffickingClient ServicingContent Optimization

Content Writer

Sep 2015 – Sep 2017 · 2 yrs

1. Writing/suggesting/Quality checking content and creatives. Writing content for clients’ landing pages
2. Approving creatives/organic items in the moderation screen.
3. Writing content for Colombia website. The content is updated regularly to maintain the freshness of the website. Since new features are added regularly to our platform, the same is updated there. For the new website, all the content has been given by us. It is revised whenever needed.
4. Any content required by the product (product descriptions, content for widgets, titles, and descriptions, content for self-service screen that include tooltips, error messages, suggestions any other content required for product enhancement)
5. Creating documents on creative guidelines. They are updated regularly to take care of any issues (like inappropriate, obscene, profane images and texts) with the creatives or text. The sales/ops team uses these guidelines to ensure that the content we run is of the highest quality.
6. Providing suggestions for the self-serve platform.
7. Writing scripts, editing the videos as required, and rendering them in a usable format which is available on the Colombia platform and YouTube. (Playlist link for YouTube: https://www.youtube.com/watch?v=0JciU2hWj7E&list=PLbqv-kmH4eNim1KASIOFx0SAe5B1KLK9q)
8. Writing FAQs for the self-serve platform. Updating them as and when new features are added.
9. Writing training manuals for the self-serve platform.
10. Making case studies for the product/sales team. Researching on what the competitors are doing and compiling the information in a proper format.
11. Creating presentations as required. Presentations on creative guidelines, images to be used by advertisers in various categories (automobiles, BFSI, entertainment, etc.)