Jamie L. Smith — Founder
Jamie L. Smith is an entrepreneur and business leader. Jamie is currently launching Double U Advisors Inc. - stay tuned! Jamie is a Co-Founder of Amplify Advisors. She continues to do sales and business development but left the organization summer 2025. Jamie always knew she wanted it all; a husband, kids, & an important job. Her biggest lesson to date is getting over the illusion that you can have it all & do it all yourself. So she's surrounded herself with epic teams; family & friends to keep the dream alive. Jamie held many roles as a business owner. Over 7 years she had the Chief Experience Officer title. She led the Client Experience and reinforced the values & purpose of Amplify. She ran the strategy, brand, partnerships, marketing & growth of Amplify. She had two of the operational departments as well as the Growth (sales) team reporting to her for most of her tenure. Finance Leader services included Fractional CFO services and full outsourced accounting and finance. Recruiting included placing CPAs in permanent and temporary roles. AmplifyTech included emerging ERP services and the partnerships with Oracle NetSuite and Acumatica. Jamie is an experienced Finance Leader having worked over 15 years in Big Four, as Amplify’s 1st Fractional CFO serving clients for over 3 years as well as other industry roles in accounting & finance. She is excited to leave financial strategy work in the past and focus on other areas of leadership. I am a business leader, wife, mother of 2 boys & 2 dogs, CPA, & friend, to name a few of my favourite roles. I'm a lover of reading, craft beverages & wine & entertaining. I'm an okay writer & a try-not-so-hard golfer, but I passionately do both. I try to have lots of living in my life, & I am excited about these things & more. As a mom, I want boys who eventually contribute to society. As a business owner, I want a chance to do the same. I'm humbled to have helped lead an epic team that gets to do this every day. I am excited and fearful to find my next. I am revamping my values & likely pushing forward with: -Curiosity-Courage-Communication-Compassion-Commitment
Stackforce AI infers this person is a Finance and Leadership expert with extensive experience in advisory and operational roles.
Location: Calgary, Alberta, Canada
Experience: 20 yrs 11 mos
Skills
- Client Experience
- Leadership
- Financial Leadership
- Financial Management
- Team Leadership
- Networking
- Advisory Services
- Audit And Assurance
- Client Management
- Accounting Management
- Policy Development
Career Highlights
- Co-Founder of Amplify Advisors with a focus on client experience.
- Led finance teams in multiple organizations, enhancing operational efficiency.
- Passionate about leadership and team development.
Work Experience
Double U Advisors
Founder (5 mos)
Amplify Advisors
Contract - Business Development and Sales (8 mos)
Co-Founder and Chief Experience Officer (7 yrs 1 mo)
Finance Leader at Bearhill (3 yrs 6 mos)
Deloitte Canada
Finance Leadership Forum Chair (2 yrs 5 mos)
Senior Manager - Advisory (2 yrs 6 mos)
Credit Union Central Alberta
Controller, Financial Reporting (1 yr 7 mos)
PwC
Senior Manager, Audit and Assurance Group (2 yrs 8 mos)
Audit and Assurance Group (Manager: 2006-2009) (8 yrs 7 mos)
Viterra
Accounting Manager, Policy (2 yrs 1 mo)
Education
Chartered Professional Accountant at Institute of Chartered Accountants of Alberta
Masters at University of Saskatchewan
Bachlor of Administration at University of Regina
AI Strategy and Operations Lab at Growclass
at CFO Leadership
at CultureSmith
at Infonex