Mar 2022 – Mar 2023 · 1 yr

Oct 2021 – Feb 2022 · 4 mos

Mar 2016 – Oct 2021 · 5 yrs 7 mos · Egypt

• Developing & Managing social media strategies, content & activation’s that amplify the brand across all social media channels (including directing content photo-shoot sessions).
• Managing on-ground activation’s in alignment with the brand’s goals and objectives.
• Analyzing brand & industry trends and adjust plans to stay abreast of latest news, and changes within the social media landscape through quarterly analysis in-regards to competition.
• Tracking campaigns performance and ensure campaigns are in line with the clients/social media platforms guidelines and objectives.
• Establishing & tracking KPI’s to generate insights and create actionable lead generation content.
• Handling live coverage for important events or occasions for the brand.
• Clients handled: ETA, McDonald’s, Unilever, Garnier (Hair Coloration & Skin Care), OXI Dishes, Rickitt Benckiser, L’Oréal, etc.

Oct 2015 – Mar 2016 · 5 mos · Egypt

• Developed & Managed social media strategies, content & activation's that amplify the brand across all social media channels.
• Lead & develop social media management standards, policies and rules of engagement.
• Strengthen the company’s brand and engage its community on social media by producing creative and compelling content.
• Manage the day-to-day fans’ interaction, inquiries and complaints on the social media.
• Built a knowledge base for each client frequently asked questions.
• Summarize insights and conversations to create actionable, client-facing reports that lead on optimization.
• Clients handled: Easy Beauty and Easy Baby.

Oct 2014 – Sep 2015 · 11 mos · Egypt

• Manage and execute social media strategy for multiple social media platforms through competitive research, platform determination, bench-marking, messaging and audience identification.
• Develop social media program initiatives to improve community size and engagement.
• Communicate with clients to maintain awareness of updates and offerings.
• Generate, edit, publish and share daily content that builds meaningful connections.
• Create editorial calendars and syndication schedules.
• Continuously improve (new social strategies, tools and tactics) by capturing and analyzing the appropriate social data/metrics, insights and best practices by developing monthly reports based on existing campaigns and overall community growth.
• Handling Live coverage.
• Clients handled: Abraj Misr. The Gate, West Park, Mokai, La Pietra, Natural Care Spa, Hany Saad Innovation, etc.

Jul 2012 – Jul 2012 · 0 mo · Egypt

• Observing and analyzing the way the job is designed, the authority and responsibility of the head of departments and their employees, and the degree of autonomy for employees.
• Filling documents and inserting data into the system.
• Observing how Customer Service head and representatives deal with queries and manage difficult and stressful situations.