Apr 2021 – Present · 4 yrs 11 mos · Bengaluru, Karnataka, India

Aug 2020 – Apr 2021 · 8 mos · Bangalore Urban, Karnataka, India

Dec 2019 – Oct 2020 · 10 mos · Greater Bengaluru Area

• ● Led customer experience and cross sell vertical at LendingKart
• ● Created eligibility and doc submission experience on whatsapp channel leading to improvement in form submission by 23% and document self serve by 25%+
• ● Created inbound call experience via IVR leading to reduction in inbound call volume by 15%

Apr 2019 – Dec 2019 · 8 mos · Mumbai Metropolitan Region

• ● Led product management function for creating marketplace platform for television shopping business and end user experience across multiple platforms, including linear TV, mobile and desktop
• ● Additional responsibilities included program management, defining platform policies and on-boarding television channels for product placement

May 2018 – Mar 2019 · 10 mos

• ● Led product management for vernacular news mobile apps and owning the product roadmap. Responsible for growth, retention and engagement metrics for apps
• ● Created news briefs resulting in over 20% improvement in engagement metrics - screens/sessions and time spent
• ● Improved notification delivery and CTR resulting in over 10% improvement in sessions from notifications
• ● Increased total app audience by over 20% via ASO and paid acquisition while maintaining a healthy D0, D7 and D30 metric

Feb 2013 – Apr 2018 · 5 yrs 2 mos

• ● Led a team of product managers, editors, SEO, dev and working across functions such as marketing, legal, finance, Ad sales to build a business in travel vertical
• ● Acquired customers via social channels without incurring any cost by forming short term alliances with ixigo, Fab Hotels and payTM
• ● Improved top line of the business by over 100% while managing costs

Mar 2011 – Feb 2013 · 1 yr 11 mos · Bangalore

• Responsible for product management of global media properties for Lifestyle product line.
• Key properties:
• http://in.lifestyle.yahoo.com
• https://uk.style.yahoo.com/
• Key responsibilities include:
• Launched lifestyle product in multiple markets
• Maintain, release product improvements and track performance
• Deliver on advertising requirements from product marketing

Apr 2010 – Mar 2011 · 11 mos

• Leading teams to provide analytical services in online advertising domain for one of the biggest software product company.
• Key engagements/deliverable:
• ● Business Reviews (Monthly/Quarterly) of Display Ad group performance
• ● Operational Reports on display system performance
• ● Other descriptive/inquisitive analysis on Ads system
• ● Defining metrics for platform measurement

May 2007 – Apr 2010 · 2 yrs 11 mos

• As part of Strategy & Change, IBM, I worked on many consulting engagements in operations and business strategy. Some of the key engagements are listed below.
• ● Cost optimization in business operations
• ● Lean deployment for a market research client
• ● Lean deployment for large petrochemical client
• ● Program and communication management for Lean Sigma program
• ● Communication and branding assessment for reusable asset development group in IBM
• ● Business model assessment of a banking client
• ● Developed PRM-IT (based on ITIL framework) services catalogue
• ● Financial analysis, secondary research, market analysis for various clients and industries. Worked on few key projects in telecom vertical.

Jan 2004 – Jan 2005 · 1 yr

• Led end to end implementation and managed requirements pipeline directly working with clients
• ● Worked on a trading platform for a major swiss client dealing in dematerialized securities
• ● Designed and developed customer service portal for a telecom service provider in US
• Job responsibilities: Web developer, Core Java developer, J2EE consultant

Jan 2003 – Jan 2004 · 1 yr

• Worked as a developer resource to build applications in CRM and healthcare domain
• ● Developed a vertical application for customer service management using business process management product, PRPC