Jul 2017 – Nov 2025 · 8 yrs 4 mos · Atlanta Metropolitan Area

• Contribute to the cause of education for underprivileged children in the community.
• Support brand building, marketing and campaigning efforts for the organization.
• Accelerate expansion of the Atlanta chapter to other cities within the US and internationally.
• Identify, inspire and develop young talent with leadership potential.

Nov 2015 – Oct 2017 · 1 yr 11 mos · Atlanta Metropolitan Area

• Developing and enhancing best in class global Portfolio Growth levers framework that can be consistently leveraged by marketing and commercial teams across all business units to identify growth opportunities and mitigate risks.
• Provide consulting and analytical thought leadership to develop best in class Global Advertising Testing Policies that drive creative excellence and strengthens long term brand equity across major global brands within The Coca-Cola portfolio.
• Lead the Global Pricing-Pack Center of Excellence for Coca-Cola. Provide research design consulting and build tools and capabilities to support global revenue growth strategy.
• Lead consultation on media execution and IMC strategy via media-mix measurement and ROI optimization for European and Middle-Eastern markets.
• Lead the development and enhancement of global DMI (Direct Marketing Investment) allocation frameworks and tools.

Aug 2012 – Nov 2015 · 3 yrs 3 mos · New York City Metropolitan Area

• North America BU lead for Consumer Analytics at Mondelez International supporting multi-million dollar brands like Oreos, Chips Ahoy, Ritz, Belvita, Cadbury, Trident, Stride, Dentyne, Halls, Sour Patch Kids, and Toblerone.
• Member of the core insights team providing leading edge market intelligence and presenting the research framework for strategic initiatives to the senior leadership team.
• Led the integration and automation of NA revenue forecasting and tracking initiative which informed cross functional partners of emerging market trends, innovations, competitive actions and their impact to revenue targets and “in-market” inventory driving actionable insights.
• Key member of the core Business Transformation team tasked with turning around the Gum category in the US and Chocolate category in Canada.
• Advise on media performance, planning, simulation and optimization.
• Support critical strategic initiatives involving Price-Pack architecture, Portfolio Assortment Optimization and End-to-End category optimization impacting various elements of P&L (Net Revenue, Gross Margins, Cost of Goods, and Net Contributions).
• Managed multi-million dollar research budget and vendor relationships maximizing return on analytic investments.
• Recruited, coached and led a highly talented North America analytics team that delivered strong results (Staff of 7).

Jan 2011 – Aug 2012 · 1 yr 7 mos

• Led the Global BI team to develop best in class industry insights based on research by working closely with the sales, marketing and channel marketing functions.
• Develop category and merchandising strategies based on findings from customized shopper insights research, combined with marketplace data & consumer insights.
• Partner with consumer insights team to provide fully integrated market, shopper & consumer knowledge to client and customer teams.
• Category Advisor for a leading Office Super Store and a Pharmacy Retailer.
• Build and lead the Newell Office Products Advanced Analytics Team (Staff of 5).
• Assist with Newell Global Expansion initiatives including market identification, sizing, and consumer research design.
• Manage local and global vendor relationships and contract negotiations.

Jan 2006 – Jan 2011 · 5 yrs

• Provide marketing analytics consultation to solve complex business questions with pragmatic and actionable insights.
• Advise on media performance assesment and planning.
• Design and optimize brand-pack pricing architecture and trade optimization strategies.
• Lead In-Store Testing and Matched Market Testing research design and implementation.
• Specialized in designing creative analytics solutions leveraging Shopper Panel Market Basket and Store Level POS data.
• Provide detail consultation on Assortment and Portfolio optimization customized to optimization objectives.
• Manage sales, implementation, and delivery of large scale automated solutions.
• Lead and coach local and off-shore advanced analytics team (staff of 2 onsite and 5+ offshore).

Jan 2004 – Jan 2006 · 2 yrs

• Manage survey based consumer research studies for hospitality, finance, & auto industry clients.
• Identify and explain key drivers of consumer satisfaction.
• Consult on "Mix Mode" survey research methods and its effects and implications.
• Testing advanced online survey programming tools and providing recommendations to internal stakeholders and external vendors on product effectiveness and areas of enhancement.

Jan 2003 – Jan 2004 · 1 yr · SBDC Southern Illinois

• Provide marketing and licensing consultation to entrepreneurs and start up businesses.
• Conduct weekly small business workshops and quarterly conferences to address broader business issues and questions for existing small businesses and aspiring small business owners.