Tanisha Malik

Digital Marketing Specialist

India7 yrs 3 mos experience

Key Highlights

Expert in crafting engaging social media campaigns.
Strong analytical mindset driving data-driven marketing.
Proven track record in influencer marketing strategies.

Stackforce AI infers this person is a Social Media Marketing Specialist with a focus on brand engagement and campaign analytics.

Contact

Skills

Core Skills

Social Media MarketingBrand Marketing

Other Skills

CommunicationCommunity ManagementDecision MakingDigital MarketingInfluencer MarketingManagementPerformance ManagementPresentationsProblem SolvingSocial Media Optimization (SMO)Strategic CommunicationsStrategyTeamworkVideo Marketing

About

A lover of all things quirky and a social media enthusiast, bringing a unique blend of professionalism and playfulness to the digital space. I bring a strategic and data-driven approach to drive business results through effective social media campaigns, managing brand reputation, and creating engaging content. I strive to stay ahead of the curve and continuously evolve my skillset to deliver the best possible outcomes. My expertise in developing and executing content strategies across various platforms, combined with a deep understanding of the latest social media trends and a strong analytical mindset, enables me to create impactful and effective campaigns that resonate with target audiences. Also, when I'm not crafting the perfect Instagram caption, you can find me geeking out over social media trends and algorithms!

Experience

Stashfin

Deputy Manager | Marketing

Sep 2024 – Present · 1 yr 6 mos

Leading brand presence across social media platforms through consistent, engaging content.
Driving influencer marketing campaigns to grow reach and build authentic audience connections.
Planning and executing marketing for Corporate Bonds - crafting clear campaigns that engage and attract investors.
Overseeing paid campaigns on Google, Meta, and other channels to drive lead generation and customer acquisition.
Collaborating with product, design, and analytics teams to deliver campaigns that support business growth.

Brand MarketingSocial Media Marketing

Home credit india

Assistant Manager | Digital & Social Engagement

Sep 2023 – Sep 2024 · 1 yr

Led social media strategies across platforms (Facebook, Instagram, X , LinkedIn, YouTube), creating engaging content (written, visual, video) aligned with brand goals.
Analyzed metrics using Simplify360, driving insights for campaign optimization.
Executed data-driven campaigns and leveraged trend/moment marketing to boost brand relevance.
Created content for websites, newsletters, and notifications to enhance messaging.
Developed a YouTube strategy with impactful videos that resonated with the audience.
Used social media analytics to refine and improve campaign performance.

Adlift india

Assistant Manager | Social Media

Aug 2022 – Sep 2023 · 1 yr 1 mo · India

Develop and execute strategic social media plans aligned with business objectives
Identify key performance indicators and benchmarks to measure success
Tailor campaigns for Instagram, Facebook, X, LinkedIn, etc., considering the unique audience and features on each platform
Track social media analytics, including reach, engagement, conversions, and sentiment, while preparing regular performance reports
Craft and execute brand-focused social media campaigns for enhanced visibility and engagement
Worked with key brands such as Biryani Blues, Naukri.com, Hirist.com, SunFuel Electric, and others
Key contributions: #MoreThanEqual, #BossSuace for Naukri.com, #UnitedByBiryani, #SwagSeSingle for Biryani Blues, and projects for Naukri Hiring Suite