Soumya Gupta

UI Designer

Mumbai, Maharashtra, India12 yrs 1 mo experience

Key Highlights

Expert in consumer economy journalism
Led successful media initiatives with high subscriber engagement
Skilled in podcast production and editorial strategy

Stackforce AI infers this person is a Media and Journalism expert with a focus on consumer economy.

Contact

Skills

Core Skills

Editorial StrategyContent StrategyPodcastingReporting

Other Skills

Business AnalysisSubscriptionsNewslettersScriptwritingInterviewingSocial Media MarketingBrand MarketingData AnalysisWritingPolicy AnalysisQualitative ResearchJournalismEditing

About

I write on the Indian consumer economy Email me: soumya.gupta@livemint.com

Experience

Mint

2 roles

Editor - Consumer Economy

Promoted

Sep 2025 – Present · 6 mos · Mumbai, Maharashtra, India

Leading Mint’s consumer economy team

Editorial StrategyReportingBusiness AnalysisSubscriptionsNewslettersContent Strategy

Senior Assistant Editor

Sep 2024 – Sep 2025 · 1 yr · Mumbai, Maharashtra, India

I write on corporates and conglomerates as part of Mint’s Long Story team.
I also write Mint Primers, opinion columns for Mint SnapView, and some of Mint's newsletters.

The signal

Senior Editor

Jan 2023 – Aug 2024 · 1 yr 7 mos · Mumbai, Maharashtra, India

I conceptualised, launched, and ran The Impression by The Signal, a weekly newsletter on the business of media, entertainment, and content in India. Reached 8,000+ subscribers. Also contributed to The Signal and The Signal Daily podcast.

Editorial StrategyReportingBusiness AnalysisContent StrategySubscriptionsNewsletters

Vice media

Co-Writer, Narrator: The Dark Side of Money

Aug 2022 – Aug 2023 · 1 yr

Co-wrote and narrated a Vice India original podcast “The Dark Side of Money”, released on Amazon’s Audible

PodcastingScriptwritingInterviewing

The captable

Reporter

Jan 2022 – Jan 2023 · 1 yr · Mumbai, Maharashtra, India

I led The CapTable’s coverage of media, entertainment, and e-commerce businesses in India.

ReportingContent Strategy

Wholsum foods

Brand Editor

Jan 2022 – Jan 2022 · 0 mo

I led content strategy for Wholsum Foods' brand Slurrp Farm across:
social media
performance marketing
remarketing
influencer and affiliate marketing
Amazon/e-commerce marketplaces

Content StrategySocial Media MarketingBrand Marketing

The economic times

Reporter

Jan 2018 – Jan 2022 · 4 yrs · Mumbai Area, India

I was a founding member of Economic Times' new subscription-only offering: ET Prime. I analyzed corporate strategy and medium/long-term trends in FMCG and retail businesses. I also contributed to our coverage of streaming platforms and digital media.

Ht mint

Staff Writer

Jan 2017 – Jan 2018 · 1 yr · Mumbai

I reported on retail/FMCG/consumer businesses

Fortune india

Senior Correspondent

Jan 2015 – Jan 2017 · 2 yrs · Mumbai Area, India

I wrote on technology, tech-enabled businesses, startups & investors, and food & beverage businesses in India.

Bloomberg lp

Summer Intern

Jan 2014 – Jan 2014 · 0 mo · Mumbai Area, India

I was the India hire of Bloomberg's Print News Internship program

Dartmouth college

Research Assistant (Department of Government)

Jan 2011 – Jan 2012 · 1 yr · Hanover, New Hampshire

Collected data on the Members of Parliament of the Indian Lok Sabha and analyzed findings to determine prevalence of dynastic political connections in India.
Findings were part of the book "Why Representation Matters", by Simon Chauchard, Cambridge University Press, 2017.