Sep 2023 – Dec 2023 · 3 mos · Mumbai, Maharashtra, India

• Managed 6 clients across various sectors, crafting competitive marketing strategies to drive their goals.
• Created and executed creative briefs and project-tracking systems to enhance team communication.
• Assisted in client pitches, delivering presentations that secured new business and expanded existing
• accounts.
• Conducted market research, collaborated with clients and teams to analyze consumer behavior, and
• refined campaign targeting with data-driven insights.

Apr 2022 – Sep 2022 · 5 mos · Goregaon, Maharashtra, India

• Client servicing associate for a pilot project, handling 15 dealers based all over Maharashtra for a leading multinational automotive company - Tata Motors.
• Highlights:
• Served as the primary point of contact for 15 dealers treating each as a distinct brand and personalized marketing campaigns to each dealership’s targeted demographics and lead targets, leading to revenue growth
• Executed detailed consultations with clients and dealers to understand local demographics, market trends, and competitive landscape, resulting in the creation of highly targeted customer personas and bespoke social media calendars tailored to each dealership
• Worked alongside the Web Development team to wireframe and provide creative conceptualization on design and content for 48 landing pages and a lead management system to build a lead generation funnel
• Facilitated creative briefs and collaborated with the copy and art team to produce 20+ creative units for each campaign and adapted creative assets into 3 languages, Hindi, Marathi, and Hinglish while ensuring strict adherence to brand guidelines
• Collaborated with dealers to create 30 compelling media plans
• Assisted the digital team to ensure the setup and execution of campaigns across various platforms by designing a roll-out plan to launch about 100 campaigns live
• Created and analyzed detailed reports on social media and lead generation metrics. These reports were instrumental in providing valuable insights to our dealers and optimizing our targeting strategies, creative approach, and lead follow-up efforts

May 2021 – Jun 2021 · 1 mo

• Highlights:
• Managed the company’s social media presence by creating about 30+ engaging posts and 10 blogs resulting in increased engagement
• Conducted an SEO audit, and executed optimization strategies to improve website ranking and online visibility
• Recommended optimized keywords with a strategic distribution of 40% low, 40% medium, and 20% high competition keywords and developed a robots.txt file to enhance website crawling and indexing