Jun 2024 – Jul 2024 · 1 mo

• After travelling for almost two months, I decided to add depth to my experience and skills and after much research, I decided to sign up for GrowthX's GX20 batch.
• The plan was to start applying for jobs while learning. After the first class, I was overwhelmed by all the knowledge shared in just one session, so I decided to hold on to the job application part.
• During the first four weeks, we deep-dived into the following:
• Acquisition
• Onboarding
• Engagement & Retention (Most intense)
• Monitisation.
• The best part about @GrowthX is building a knowledge muscle by building projects. I built projects for all Four.
• The most intense part of GrowthX is Capstone. A project in which you work on a real-world project with a team. This requires more than hard work. Capstone tests you in every aspect of your life. If you are not giving it all, you aren't going to make it.
• After three weeks of capstone,, we were able to build a solid project to present to our Mentors.

Apr 2024 – Jun 2024 · 2 mos · Himachal Pradesh, India

• After working at Tire Streets for almost 2 years, I decided to take a leap. But before diving into a job hunt or upskilling, I wanted something rare—a STRICTLY NO-WORK BREAK.
• Now, it's not like I hadn't taken breaks before. In fact, I travelled quite a lot, but those were mostly workstations. Believe me, it's a blessing to work remotely.
• So, I cashed in all my accumulated leaves & took the plunge—a career break.
• It all began with a 15-day Holi extravaganza with my gym friends. We celebrated at 5 locations, from the iconic Mathura & Vrindavan to the less famous but stunning Barsana, Nangaon, and finally, the remote Sangla in Himachal Pradesh.
• Sangla’s Holi is unique—a three-day affair nestled in the snow-clad Himalayas.
• On day 1, we walked through the village, watching locals prepare for the celebrations, indulging in local food and drink(free), and dancing the day away. By evening, we gathered at the temple to witness rituals and folk dances with Devtas—an awe-inspiring sight against the mountain backdrop.
• Day 2? Even better. We trekked across five villages, wading through forests, crossing rivers on tree logs, and, of course, dancing even more.
• Day 3, we decided to take it easy, watching the festivities unfold from the sidelines.
• But Sangla wasn’t the end. From there, we ventured to Chitkul, India’s last village on the Tibetan border. Two days of walking, eating, and relaxing in freezing temperatures felt like stepping into another world.
• After twenty days on the road, I returned home. Summer hit hard, but with my whole family around, we spent those days simply chilling. The brutal heat slowed us down, but it was just what I needed.
• I also went to see my friend in Mumbai for a few days.
• In June, I reunited with my college hostel mates for a road trip. It had been years since we’d last travelled, but those 4 days felt like a breeze. It was as if we’d never left college—a blessing I’ll never take for granted.
• I cheated in between. I worked. It was fun.

Apr 2022 – Apr 2024 · 2 yrs · Austin, Texas, United States · Remote

• For the first six months, I managed marketing efforts for both the US and UK regions, working across content, email, and ads marketing channels. Later, I focused solely on the US, driving the success of email, SMS, and content marketing campaigns and collaborating on long-term strategy and design optimizations.
• Increased email open rate by 209% from 16% to 52%, generating over $3 million in revenue by revamping the email marketing strategy and utilizing data-driven segmentation.
• Developed a conversion optimization strategy for Meta ads during Black Friday/Cyber Monday sales, which lowered CPC by 67% and increased ROAS to 4.6, significantly boosting ad performance.
• Optimized and designed the US store to drive growth in traffic and improve user engagement, resulting in an increase in time spent on the website and overall conversions.
• Launched a new SMS/Text Channel, generating $120K in Q1 2024 through personalized automated flows and targeted campaigns that enhanced customer engagement.
• Crafted engaging copy for marketing channels, including emails, SMS, social media, paid ads, websites, and landing pages, ensuring consistent brand messaging and increased conversions.
• Executed a content strategy that resulted in an 18% increase in Instagram followers and boosted engagement across social media platforms.
• Conducted market research surveys, translating insights into actionable data points that informed UX improvements and optimized the customer journey.
• Leveraged AI (ChatGPT) for SEO, reviving a neglected blog and boosting monthly readership by 16%, re-engaging the audience and driving organic traffic.

Sep 2020 – Apr 2022 · 1 yr 7 mos · India

• ON PAUSE
• Paryay ’पर्याय’ is a Marathi word that means option. Paryay offers a sustainable alternative for nature-destroying elements like Plastic and CO2 with nature-saving elements like Bamboo & more.
• Our featured products are Bamboo toothbrushes, Straws & flasks and more.
• I manage 100% of this business, from Product Concept Design, Prototype Development, R&D, Market tests, Branding, and distribution and looking for people to join.
• My B2B clients include the Forest Department of Maharashtra, Haryana & Rajasthan.
• We are also developing export channels for western countries.

Sep 2019 – Aug 2021 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

• The First Fork is a boutique Marketing Agency working for the Hospitality and Lifestyle industry. In two years, we worked on multiple projects in Education, Hospitality, F&B for performance marketing, and web development.

Dec 2018 – Mar 2022 · 3 yrs 3 mos · Anand, Gujarat, India

• Previously Afzet Media:
• After helping multiple clients as a freelancer, I decided to start a business where I can offer multiple services to small & medium scale businesses.
• We served major Hospitality and F&B brands of Pune and around. In just 14 months, we helped more than 30 brands digitally reach their users to be one of the top Digital agencies in Pune.
• We offered content creation, offline & online branding, paid ads with a budget of over 10 lakh to reach over 10 million users.
• We managed a network of 100+ food bloggers for over 100 influencer marketing campaigns till March 2020.
• As the pandemic hit, we had to change our working & business model from switching industry to services & fully remote work culture.
• We joined a team with our Australian representative to start fresh and focus on Brand Strategies as primary service.
• We helped multiple global clients, and it was a pretty journey for me to learn what goes behind building brands.
• I developed over 20 WordPress websites for clients from Food, Travel, Hospitality, Health & Wellness, Accounting, IT, Education, E-commerce and more.

Sep 2018 – Oct 2018 · 1 mo · Lahul & Spiti, Himachal Pradesh, India

• I was a part of the internship program, where I was sent to one of the Zostel. Zostel, Spiti, where I was responsible for traveller interaction and content creation. It was supposed to be a month but was two months of awesomeness. I travelled a lot, made lots of friends and learnt a lot about the local economy & culture. I created some beautiful content, a photo series for Zostel, a catalogue of Humans of Spiti and self-produced Video series called 'Life in Spiti'.

Oct 2017 – Apr 2018 · 6 mos · Pune/Pimpri-Chinchwad Area

• MKHRC provides mental health services.
• I worked on the foundation of its online presence, from website re-development to modern material design.
• And social media presence while helping in the Business Development strategies and partnering with the corporate sector & Educational Institutions.
• I designed & executed the lead generation campaigns with Facebook Ads for One-day workshops to convert into High Ticket clients.

Jul 2017 – Mar 2022 · 4 yrs 8 mos · Pune, Maharashtra, India

• Firale is an experience-based travel agency offering Wildlife and slow-travel options. It's the first company I started for my love of travel.
• Best Wildlife Tour Operator in Maharashtra with 5/5 star ratings across Platforms.
• Served 1000+ Happy Customers with a 60% retention rate.
• Organically raised 3 lakh rupees as relief fund during the pandemic for the blue-collar individuals in the wildlife tourism industry.

Jan 2017 – Jul 2017 · 6 mos · Pune/Pimpri-Chinchwad Area · Hybrid

• I was hired to write blogs during my collage time.