Apr 2023 – Jul 2025 · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

• Digital Initiatives

Aug 2021 – Mar 2023 · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

• Working on Blockchain based product TradeChain and government mandated project e-Invoicing

Jun 2020 – Aug 2021 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Achieved strong growth in monthly transaction volume to scale by 3x and monthly new merchant onboarding to scale by 2x
• Identified user cohorts based on past transactions and executed pan India marketing campaigns for different cohorts to ensure product stickiness along with budget planning
• Created contents for both offline and digital marketing campaigns- SMS, E-mails, Facebook, Leaflets, Posters, Newspaper articles
• Conducted user interviews to generate insights and worked with product, marketing and sales teams to implement those insights thereby improving product experience and customer advocacy
• Devised and implemented onboarding, usage and retention strategy for a newly launched product and defined success metrics for the product and continuously tracked the metrics and identified patterns to come up with action plans to move metrics in the right direction
• Developed strong relationship with the prominent national banks and brands (CDIT) to partner in the pan India marketing campaigns
• Provided Sales enablement and Product training to Inside Sales, Channel sales and External agencies

Nov 2017 – Jun 2018 · 7 mos · Bengaluru, Karnataka, India

• Designed the framework and developed a banking software application using .NET for a Fortune 500 Client
• Responsible for maintenance and periodic development of existing applications using Visual Studio and SQL