Resha Jain

CEO

Bengaluru, Karnataka, India16 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17+ years in content strategy and marketing.
Expert in E-commerce P&L and brand collaborations.
Proven track record in team management and mentoring.

Stackforce AI infers this person is a seasoned E-commerce and Content Marketing specialist with a strong focus on brand strategy.

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Skills

Core Skills

Content StrategyTeam ManagementProduct Management

Other Skills

Analytical SkillsBusiness StrategyCommercial LitigationCreative ContentCreative MarketerData-Driven ResearchDigital Content StrategyForeign InvestmentLeadershipMarketingMarketing CommunicationsStrategic Marketing ManagementStrategyUser Behavior AnalysisVisual Merchandising

About

 Data-driven Content strategy, marketing and communication specialist. 17+ years of experience in all sectors. 12+ years experience in E-commerce sector in content strategy, creation, automation, (all formats) and distribution for Fashion, Beauty & Lifestyle businesses  Expert in E-comm P&L, brand collaborations, partnerships, online marketing, influencer marketing, PR, social media platforms; collaborating with traditional media houses and alternative content platforms for brand building  Extensive experience in hiring and managing large teams, including ongoing coaching and mentoring support for junior team members.

Experience

Giva

Chief Brand Officer

Nov 2022 – Present · 3 yrs 4 mos · Bengaluru, Karnataka, India · On-site

Sugar cosmetics

2 roles

Vice President, Content Marketing

Promoted

Jul 2021 – Oct 2022 · 1 yr 3 mos · Mumbai, Maharashtra, India

Head, Content Marketing

Jul 2019 – Jun 2021 · 1 yr 11 mos · Mumbai, Maharashtra, India

Leading content, onsite P&L strategy, community, social marketing, influencer marketing, brand collaborations and a team of 50+ across 3 brands for Velvette

Arvind fashions limited

Subject Matter Expert: Content Strategy and Execution

Feb 2018 – Oct 2018 · 8 mos · Bengaluru, Karnataka, India

Develop online and digital content strategy for Gap, Aéropostale, Sephora, Arrow, U.S Polo Assn., Flying Machine, Ed Hardy, True Blue, The Children's Place and other Arvind brands. Manage a team of writers, designers, publishers, and analysts.
Device and implement a content strategy to drive a highly differentiated content experience that is very closely tied to commerce.
Establish a visual and content language for the brand that is in line with the TG, codify stylistic tonalities to communication mandates to be followed across all brand communications.
Use data-driven research to continuously evolve our understanding of user behavior on the website and build properties, products, frameworks and experiences that are in line with intuitive user behavior.
Manage content visibility on the website to ensure optimal usage of real estate and build an intuitive navigation framework for the users. Closely monitor effectiveness based on CTRs, bounce rates, session duration etc.

Content StrategyDigital Content StrategyTeam ManagementData-Driven ResearchUser Behavior Analysis

Myntra

Senior Manager - Creative Content, Visual Merchandising

Mar 2015 – Feb 2018 · 2 yrs 11 mos · Bengaluru, Karnataka, India

Solving Business problems related to customer acquisition, delight, engagement through content and scale, stability, cost and efficiency, through NLP, AI and automation.
Heading the Catalogue SME team & Visual Merchandising Operations, Creative Content and Quality function for Myntra.
Building strong teams in the areas of content marketing and subject matter experts (SMEs) to define and draft the Catalogue/VM guidelines, policies and strategies for Myntra. Brief areas for responsibility include
# Content - Strategy and guidelines for blog, app, feed, revenue, marketing, digital platforms
#Attributes and differentiated consumer experience
# Product Management - Solving for scale & efficiency through automation, MV, crowdsourcing and intelligent workflow systems

Creative ContentVisual MerchandisingTeam ManagementContent StrategyProduct Management

Pink lemonade communications pvt ltd.

Senior Communications Specialist

Mar 2014 – Feb 2015 · 11 mos · Bengaluru, Karnataka, India

Co-headed and managed a team of 12 communication specialists – copy as well as content.
Reviewing work of the team to ensure compliance with client brief, good deliverables and timely delivery.
Led client interactions on content integration and original content projects.