Anandi Das

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 3 mos experience

Key Highlights

Over three years of experience in digital and product marketing.
Successfully reduced CPA and increased engagement through data-driven strategies.
Currently pursuing an executive MBA to enhance marketing expertise.

Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on B2B SaaS and performance marketing.

Contact

Skills

Core Skills

Digital MarketingProduct MarketingContent Marketing

Other Skills

Ad CopywritingB2B MarketingBing AdsBranding & IdentityCampaignsClient ManagementContent CreationContent ManagementContent PlanningContent RevampContent StrategyCustomer EngagementDemand GenerationDigital Marketing MediaDisplay Advertising

About

As a marketing professional with over three years of experience in digital and product marketing, I specialize in driving impactful campaigns and optimizing performance. My expertise spans PPC, B2B SaaS product marketing, and content marketing, where I have successfully reduced CPA and increased engagement. Skilled in using CRM tools like HubSpot and Salesforce, I excel at creating data-driven strategies that align with business goals. Currently pursuing an executive MBA at IIM Indore, I am passionate about leveraging innovative marketing techniques to fuel growth and enhance brand visibility.

Experience

Unacademy

Senior Specialist Performance Marketing

Dec 2024 – Present · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Creditmitra

Product Marketing Manager

May 2024 – Aug 2024 · 3 mos · Hyderabad, Telangana, India · Remote

Overseeing all aspects of digital marketing initiatives, including, search engine marketing (SEM),
social media marketing, email marketing, SMS, RCS, content marketing, and display advertising.
Collaborating with cross-functional teams, including product development, sales, and design, to
align marketing efforts with overall business objectives and ensure consistent messaging across
all channels.
Managing relationships with external vendors, agencies, and partners to support product launch
initiatives and ensure high-quality deliverables.

Digital MarketingSearch Engine Marketing (SEM)Social Media MarketingEmail MarketingContent MarketingDisplay Advertising+1

Mighty minds digital private limited

Digital Marketing Manager

Jul 2023 – Feb 2024 · 7 mos · Remote

Planned and executed organic marketing strategies, resulting in a 30% average increase in social
media engagement rate over 6 months.
Handled multiple clients, created intent specific campaigns, identifying areas for improvement,
and implementing strategic adjustments as needed per requirements.
Managed multiple clients, creating and executing tailored paid campaigns. Focused on intent specific strategies, identifying areas for improvement, and implementing strategic adjustments to
meet client goals.

Organic Marketing StrategiesSocial Media EngagementClient ManagementPaid CampaignsDigital MarketingContent Marketing

Highradius

3 roles

Senior Associate- Marketing

Jan 2023 – Jul 2023 · 6 mos

Revamped content and design work on the website and landing pages, leading to increased product adoption and conversion rates.
Conducted market research and competitor analysis to identify opportunities and trends for marketing strategies.
Led brand awareness, lead generation and demo campaigns, achieving a notable 60-80 DCC (Demo Completed Calls) each quarter using Google Ads and LinkedIn Campaign Manager

Content RevampMarket ResearchLead GenerationGoogle AdsLinkedIn Campaign ManagerContent Marketing+1

Product Marketing Analyst

Jun 2021 – Dec 2022 · 1 yr 6 mos

Collaborated with sales and product teams to develop compelling marketing collateral and sales enablement materials.
Initiated and managed the social community of the product by launching LinkedIn Ads, Google Ads, and Facebook Ads.
Managed end-to-end PPC campaigns, including ad copywriting, bidding, landing page creation, and post-launch optimization, to achieve lower CPA and higher CTR.

Marketing Collateral DevelopmentSocial Community ManagementPPC Campaign ManagementProduct MarketingDigital Marketing

Product Marketing Intern

Nov 2020 – Jun 2021 · 7 mos

Ideation and execution of engaging social media content strategies, resulting in
increased followers and heightened engagement metrics.
Authored and tested email scripts with multiple subject lines to optimize open rates.
Created SEO-driven content such as blogs, templates, and calculators to establish a knowledge center, driving significant organic traffic growth.

Social Media Content StrategiesEmail Script OptimizationSEO-driven Content CreationContent Marketing