Tushar Sehgal

Head of Growth

Mumbai, Maharashtra, India15 yrs experience

AI ML PractitionerAI Enabled

Key Highlights

12+ years of experience in digital marketing.
Expert in AI and machine learning applications.
Proven track record in brand management and strategy.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and AI-driven strategies.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyBrand Management

Other Skills

AI Optimization ModelsAgency Relationship ManagementAnalyticsArtificial IntelligenceArtificial Intelligence (AI)Artificial Intelligence for BusinessBrand CommunicationBrand StrategyBusiness AnalysisCompetitive AnalysisConsumer Insight GenerationData AnalysisData Driven MarketingData ScienceDigital Business Strategy

About

Marketing strategist with 12+ years of experience in designing transformational customer strategies in digital business for organizations, such as DBS, Citi, General Mills, Nissan and Sulekha. Skilled in digital marketing (SEM/SMM/SEO), digital analytics, artificial intelligence and machine learning (AI & ML), martech, marketing analytics, digital analytics, marketing and communications, branding and advertising and market research.

Experience

Hp

Growth Marketing | Data & AI

Dec 2024 – Present · 1 yr 3 mos · Gurugram, Haryana, India · On-site

Indusind bank

Head of Growth - Digital

Jun 2024 – Dec 2024 · 6 mos · Gurugram, Haryana, India · On-site

Dbs bank

2 roles

Vice President - Marketing & Cognitive banking

Promoted

Jul 2022 – May 2024 · 1 yr 10 mos

AVP - Payments & Balances

Aug 2019 – Jul 2022 · 2 yrs 11 mos

Citi

Senior Manager - Digital Business (UAE & UK)

Mar 2018 – Aug 2019 · 1 yr 5 mos · Chennai Area, India

Handle digital business strategy for Credit Cards and Personal Loans for the UAE, and Wealth
Management for the UK
Formulate data driven marketing and refine event and data capturing with tested and validated
tags
Implement AI optimization models such as - multi-click attribution, click propensity and channel
affinity to enhance customer-product-channel fit
Realign Citi brand strategy via digital platforms and refine Citi - Wealth Management Sales
conversion funnel
Advise multiple business stakeholders across different countries and for different product
categories
Manage end to end agency relationships with Publicis (media), Xerago (product and website) and
Rage (creatives)

Digital Business StrategyData Driven MarketingAI Optimization ModelsBrand StrategyAgency Relationship ManagementDigital Marketing+1

Sulekha.com

Senior Manager - Branding and Performance

Nov 2015 – Mar 2018 · 2 yrs 4 mos · Chennai Area, India

Handled brand communication for multiple 360-degree campaigns across top 8 metro cities
(TV – 45%, Digital – 28%, Outdoor – 12%, Radio – 7%)
Conceptualized and implemented, ROI based - performance and awareness - based brand, digital
strategies
Internalized SEM & SMM lead generation and conceptualized language based and location-based
ad structures
Worked extensively with core agencies – Ogilvy (Creative), Group M (Media), Flying Cursor
(Digital) and Publicis (PR)
Initiated affiliate brand partnerships model (with PayTM, Oyo rooms, and Axis Bank) for higher
lead conversion
Handled PR performance, for the brand to establish category leadership, based on data insights
for multiple Service commerce categories and sub categories
Assessed brand recall & advertisement response and, industry triggers and barriers through multiple
market researches

Brand CommunicationDigital StrategiesLead GenerationMarket ResearchBrand ManagementDigital Marketing

Benelli motorcycles india

Zonal Sales Manager

Mar 2015 – Nov 2015 · 8 mos · North India

Responsible for partner channel development, marketing and business development for the North
region
Responsible for increasing the Digital customer acquisition and brand penetration through Search
and Social Media

Nissan motors india

Senior Associate - Marketing

May 2013 – Jun 2014 · 1 yr 1 mo · Mumbai, India

Responsible for ideating and devising positioning, communication and marketing strategy for Micra
CVT
Managed ‘Nissan Fest – a consumer retention program’ at 25 partner locations across 12 cities
Led the online strategy team to roll out ‘Bookyournissan.in’ microsite for GOSF 2013

General mills

Summer Intern

Apr 2012 – Jun 2012 · 2 mos · Mumbai, India

Assisted in launching a new growth strategy and market positioning for Pillsbury Cooker Cake Mix,
by leveraging consumer insights gathered through qualitative research
Conducted the opportunity identification study for Pillsbury Chocolate Spread and conceptualized
the product positioning and growth strategy; product was successfully launched in 2013

Abb

Project Manager

Jun 2008 – May 2011 · 2 yrs 11 mos · Ludhiana Area, India

Worked towards designing field sales project strategy and sales team formation for Punjab and
Himachal Pradesh
Maintained regular product support and service for automated machines and customized products
for key clients