Neethu Mohan — CEO
With extensive experience in the banking sector, I currently serve as Associate Vice President at Federal Bank, specializing in brand partnerships, sponsorship marketing, micro-marketing, and CSR branding. My role focuses on fostering strategic partnerships and implementing impactful marketing initiatives to strengthen the organization's brand presence. With expertise in brand management, digital marketing, corporate communications, and customer relationship management, I have honed my skills in designing and executing innovative campaigns across social media, digital platforms, and on-ground activations. Passionate about leveraging marketing strategies to drive meaningful engagement, I am committed to delivering value through impactful branding and communication efforts. Author of 2 books: 'The Nord' https://amzn.eu/d/dpQbT5H | 'Sapthaparni' https://amzn.in/d/dZuD6Uo
Stackforce AI infers this person is a Marketing Leader in the Banking sector with expertise in Brand Management and Digital Marketing.
Location: Aluva, Kerala, India
Experience: 6 yrs 9 mos
Skills
- Brand Management
- Marketing
- Digital Marketing
- Social Media
Career Highlights
- Expert in brand partnerships and sponsorship marketing.
- Proven track record in executing impactful marketing campaigns.
- Author of two books on branding and marketing strategies.
Work Experience
Federal Bank
Associate Vice President (11 mos)
Senior Manager (2 yrs 11 mos)
Marketing Manager (2 yrs 11 mos)
Education
Digital Marketing: Social Media & Analytics at National Institute of Bank Management (PGDM)
Post Graduate Diploma at Symbiosis Institute of Management Studies
Higher Diploma at NIIT
Bachelor of Business Administration - BBA at Sri Krishna Adithya College of Arts and Science
at Kendriya Vidyalaya
