Viivek Mashru

CEO

Bengaluru, Karnataka, India21 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of experience in Media & Entertainment and Education.
  • Led innovative curriculum development impacting thousands of students.
  • Proven track record in strategic marketing and project management.
Stackforce AI infers this person is a versatile professional in Education and Entertainment sectors with strong leadership and strategic skills.

Contact

Skills

Core Skills

Marketing StrategyProject ManagementFacilitationEducationCustomer Relationship ManagementManagementActingTelevisionFilmCommercialsTheatre

Other Skills

AdministrationAdvertisingBrand ManagementBusiness ManagementBusiness PlanningBusiness StrategyCommunicationContract NegotiationCurriculum InnovationCustomer Relationship Management (CRM)Customer RetentionCustomer SatisfactionCustomer ServiceDanceDrama

About

With a robust background spanning over two decades in the dynamic fields of Media & Entertainment and Education, I bring a wealth of experience and expertise to the table. As a lifelong learner, I am committed to continuous growth and development. Besides being an excellent communicator and team player, I am self-driven, persistent, goal-oriented, and versatile.

Experience

Ralecon

President - Strategy and Growth

Feb 2024Present · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Career break

Career transition

Oct 2023Feb 2024 · 4 mos · Bengaluru, Karnataka, India

Cmr group of institutions

Specialist - Strategy and Innovation

Jul 2023Oct 2023 · 3 mos · Bengaluru, Karnataka, India · On-site

  • Played an integral role in the conception and planning of the groundbreaking FIND Festival and the soft launch of Ekya Nava.

Cmr university

3 roles

Member Invitee, Board of Studies of the School of Design (SOD)

Jun 2022Jul 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

  • Invited to play a key role in developing a cutting-edge curriculum for the flagship 4-year undergraduate program, Bachelor of Design (BDes). Ensuring that students are well-prepared to excel as top-notch design professionals upon graduation was a primary focus.

Director - Department of Common Core Curriculum (DCCC)

Jun 2022Jun 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

  • Responsible for spearheading the implementation of the Common Core Curriculum (CCC) at CMRU – an innovative curriculum designed to empower students to thrive in the university of life. Through the Department of Common Core Curriculum (DCCC), the CCC was successfully integrated across 8 Schools of Studies, encompassing 63 undergraduate programs and 18 postgraduate programs, across 4 campuses. This initiative offered a diverse range of 73+ courses and impacted over 6,000 students. The program also included 30,000+ hours of community service activities, the celebration of 'Community Service Day,' and the annual 'Design Thinking Days.'

Head - Common Core Curriculum (CCC)

Oct 2021May 2022 · 7 mos · Bengaluru, Karnataka, India · On-site

  • Responsible for spearheading the implementation of the Common Core Curriculum (CCC) at CMRU – an innovative curriculum designed to empower students to thrive in the university of life. Through the Department of Common Core Curriculum (DCCC), the CCC was successfully integrated across 8 Schools of Studies, encompassing 63 undergraduate programs and 18 postgraduate programs, across 4 campuses. This initiative offered a diverse range of 73+ courses and impacted over 6,000 students. The program also included 30,000+ hours of community service activities, the celebration of 'Community Service Day,' and the annual 'Design Thinking Days.'

Cmr group of institutions

Specialist - Strategy and Innovation

Apr 2021May 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

  • Played an active role in spearheading the execution of key initiatives for the CMRGI which included the successful launch of the innovative Common Core Curriculum (CCC) across CMRU and strategically reinforcing the Marketing and Admission teams for Ekya Schools and CMR K-12 Schools, fortifying their capabilities and contributing to the institutions' growth and success.

Career break

Career transition

Feb 2021Apr 2021 · 2 mos · Bengaluru, Karnataka, India

Vijaybhoomi university, jagdish sheth school of management (jagsom), ifim college & ifim law school

General Manager Marketing

Sep 2020Jan 2021 · 4 mos · Bengaluru, Karnataka, India · On-site

  • Responsible for formulating, implementing, and supervising marketing strategies, budgets, and plans for Vijaybhoomi University (VU), Jagdish Sheth School of Management (JAGSOM), IFIM College, and IFIM Law School. Together, these institutions served a diverse community of over 2,000 students.
CommunicationLeadershipPublic SpeakingEvent ManagementCustomer SatisfactionProblem Solving+29

Career break

Health and well-being

Dec 2019Aug 2020 · 8 mos · Bengaluru, Karnataka, India

Indus international schools (indus trust)

Director of Marketing

May 2015Dec 2019 · 4 yrs 7 mos · India · On-site

  • Led the development, implementation, and oversight of marketing and admissions strategies, including budget planning, for 14 prestigious institutions across India. Together, these institutions catered to a diverse student body of approximately 4,000 individuals from over 36 countries.

Dream a dream

Lead Facilitator

Dec 2014Apr 2015 · 4 mos · Bengaluru, Karnataka, India · On-site

  • Played an active role in the comprehensive development of K-12 students as a dedicated volunteer with Dream A Dream. Applied expertise gained through the successful completion of the 'Art of Facilitation Training 2015' by PYE Global (Partners for Youth Empowerment) to create and deliver impactful life skills sessions. Actively contributed to the international conference 'Change the Script 2015' held in Bengaluru, focusing on empowering young people for the 21st century.
CommunicationLeadershipPublic SpeakingEvent ManagementCustomer SatisfactionProblem Solving+30

Career break

4 roles

Career transition

Sep 2013Dec 2014 · 1 yr 3 mos · Singapore City, Singapore

CommunicationLeadershipPublic SpeakingProblem SolvingProduct DevelopmentTeamwork+8

Caregiving

Jan 2013Sep 2013 · 8 mos · Bengaluru, Karnataka, India

CommunicationLeadershipCustomer SatisfactionProblem SolvingAdministrationManagement+13

Travel

Jun 2012Sep 2012 · 3 mos · India

CommunicationLeadershipPublic SpeakingProduct DevelopmentTeamworkManagement+10

Personal goal pursuit

Apr 2006Sep 2006 · 5 mos · Mumbai, Maharashtra

CommunicationPublic SpeakingProduct DevelopmentDanceTeamworkTelevision+11

Vivek avenues

Manager of Operations

Mar 2013Sep 2013 · 6 mos · Bengaluru, Karnataka, India · On-site

  • Managed daily operations, overseeing administrative tasks and handling customer accounts for advertising clients.

Sal's vision productions

Professional Actor, Cinematographer, Dialogue Writer and Co-producer

Sep 2012Jan 2013 · 4 mos · Mumbai, Maharashtra, India · On-site

  • 'Checkmate' was a contemporary short film where I had the opportunity to portray the character of 'James.' Additionally, I played an active role in multiple facets of the production, contributing significantly throughout the filming process - from lighting and story development to dialogue creation, camera work, costume design, production coordination, direction, and make-up.

Sony pictures networks india

Professional Actor

Sep 2006Jun 2012 · 5 yrs 9 mos · India · On-site

  • 'C.I.D,' a prime-time crime-based show aired on Sony TV India, holds the distinction of being one of the world's longest-running Indian-Hindi TV series, with an impressive 21-year run. Conceptualized and produced by Fireworks Productions and guided by veteran directors, the show consistently garnered impressive TRP ratings and received numerous awards on both national and international platforms. In this iconic series, I portrayed the character of 'Inspector Vivek'.

Utv

Professional Actor

Nov 2005Feb 2006 · 3 mos · Mumbai, Maharashtra, India · On-site

  • 'Bombay Talking' was an English drama TV show centered around the Indian entertainment industry, brought to life by the vision and production of UTV. I portrayed the character of 'JD,' and the show was aired on Zee Cafe India.
CommunicationPublic SpeakingDanceTeamworkTelevisionManagement+7

Star tv network

Professional Actor

Oct 2005Mar 2006 · 5 mos · Mumbai, Maharashtra, India · On-site

  • 'Akkad Bakkad Bambey Bo' stood out as a Hindi daily prime-time youth-based entertainment TV show on Star Plus India. Conceived and produced by Sagar Arts, the show provided me with the opportunity to portray the character of 'Arnav.'

Shemaroo entertainment ltd.

Professional Actor

Oct 2005Oct 2005 · 0 mo · Mumbai, Maharashtra, India · On-site

  • Featured in the Hindi action film 'Fight Club: Members Only,' embodying the character of a student fighter within the intense and dynamic setting of the fight club.
CommunicationTeamworkTelevisionActingEntertainmentOrganization Skills+3

Cinevista

Professional Model

Sep 2005Sep 2005 · 0 mo · Mumbai, Maharashtra, India · On-site

  • Modeled in a Pakistani TV commercial for the 'Bytes' chips brand. The commercial was produced by Ccinevista and filmed at Powai.
CommunicationFeature FilmsTeamworkActingEntertainmentOrganization Skills+3

The industrial theatre co.

Professional Actor

Aug 2005Aug 2005 · 0 mo · South Mumbai, Maharashtra, India · On-site

  • Participated in the avant-garde play 'Insulting the Audience,' directed by Rehaan Engineer and produced by Nadir Khan. The performance, hosted at the N.C.P.A. Experimental Theatre, saw me taking on the role of an audience member within the unconventional production.
CommunicationCommercialsTeamworkActingEntertainmentInterpersonal Skills

28 productions

Professional Actor

Aug 2005Aug 2005 · 0 mo · South Mumbai, Maharashtra, India · On-site

  • Managed production and backstage operations for the theatrical production 'Getting it Right,' an experimental play directed by Vikranth Pawar and produced by 28 Productions; staged at the N.C.P.A. Experimental Theatre.
DramaCommunicationTeamworkActingEntertainmentTheatre+3

Career break

Personal goal pursuit

Jul 2005Jul 2005 · 0 mo · Mumbai, Maharashtra, India

DramaCommunicationTeamworkActingEntertainmentTheatre+3

Sagar arts

Professional Actor

Jun 2005Jun 2005 · 0 mo · Vadodara Area, Gujarat, India · On-site

  • 'Aankhen' stands out as one of the enduring and longest-running secret agent/detective TV shows on India's national television channel, Doordarshan (DD1). The show, conceived and produced by Sagar Arts, was directed by Amrit Sagar and Shakti Sagar and produced by Jyoti Sagar. It offered me the opportunity to bring the character 'Prince Shahnawaz' to life.

Career break

Personal goal pursuit

Mar 2005May 2005 · 2 mos · Mumbai, Maharashtra, India

CommunicationPublic SpeakingTeamworkTelevisionActingEntertainment+3

Equss

Professional Model

Feb 2005Feb 2005 · 0 mo · Navi Mumbai, Maharashtra, India · On-site

  • Modeled in a TV commercial for Reliance Mobile promoting a reduction in STD rates. The commercial was produced by EQUSS and filmed at D.A.K.C.

Career break

2 roles

Personal goal pursuit

Nov 2004Jan 2005 · 2 mos · Mumbai, Maharashtra, India

CommunicationCommercialsTeamworkActingEntertainmentInterpersonal Skills

Professional development

Jul 2004Oct 2004 · 3 mos · Mumbai, Maharashtra, India

R. k. teleshow

Professional Actor

Jun 2003Jun 2004 · 1 yr · India · On-site

  • Portrayed the role of 'Munna' in 'Morning Raga,' an unconventional Indian drama film directed by Mahesh Dattani and produced by Raghavendra Rao. The film garnered recognition, securing an award at the Cairo Film Festival and submitted for consideration in the mainstream awards category of the annual Academy Awards/Oscars.

Prasad bidapa associates - india

Professional Actor

Sep 2002Feb 2003 · 5 mos · Bengaluru, Karnataka, India · On-site

  • Marked a significant milestone in my career by contributing to 'The Graduate,' my inaugural venture into professional theater. This stage adaptation of Charles Webb's 1963 novel was directed by Kevin J. Oliver and produced by Prasad Bidapa Associates. Responsibilities encompassed portraying different characters, overseeing backstage tasks, and serving as an understudy for the protagonist, 'Benjamin.
CommunicationFeature FilmsPublic SpeakingTeamworkActingEntertainment+4

Weekender kids

Professional Model

Feb 1995Feb 1995 · 0 mo · Bengaluru, Karnataka, India · On-site

  • Modeled as a child for Weekender Kids in their print campaign promoting the Camper Collection outfits for kids.
DramaCommunicationTeamworkActingEntertainmentTheatre+3

Sun pharmaceutical industries ltd.

Professional Model

Jun 1994Jul 1994 · 1 mo · Bengaluru, Karnataka, India · On-site

  • Featured as a child model for Sun Pharmaceutical Industries Ltd. in the India Today Magazine, contributing to the promotion of a medication developed by Sun Pharma for the treatment of Angina, a heart disease.
CommunicationCommercialsTeamworkActingEntertainmentInterpersonal Skills

Education

The University of Texas at Austin

Post Graduate Program in Data Science and Business Analytics (PGP-DSBA) | Online — Data Science and Business Analytics

Aug 2020Sep 2021

Great Learning

PG Program in Data Science and Business Analytics (PGP-DSBA) | Online — Data Science and Business Analytics

Aug 2020Sep 2021

Grenoble Ecole de Management

Master's Degree — International Business

Oct 2013Sep 2015

St Joseph's College of Commerce (Autonomous)

Bachelor's degree — Commerce

Jun 2001Apr 2004

GD Matriculation Higher Secondary School

High School (Grades 11 and 12)

Jan 1999Jan 2001

Good Shepherd International School

Middle School (Grades 7 to 10 - I.C.S.E.)

Jan 1995Jan 1999

The Frank Anthony Public School

Primary and Middle School (Grades 1 to 6 - I.C.S.E) — General Studies

Jan 1989Jan 1995

Stackforce found 100+ more professionals with Marketing Strategy & Project Management

Explore similar profiles based on matching skills and experience