Priti Setia

CEO

Delhi, India21 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 20 years of experience in communications.
  • Expert in integrated communications and technology sector.
  • Proven track record in mentoring and talent development.
Stackforce AI infers this person is a strategic communications leader in the technology sector.

Contact

LinkedIn

Skills

Core Skills

Public RelationsStrategic CommunicationsIntegrated MarketingBrand ManagementIntegrated CommunicationsBusiness DevelopmentCrisis CommunicationsMedia StrategyCrisis ManagementClient ServicingMedia RelationsPrCorporate Communications

Other Skills

AdvertisingAnalyst RelationsArtificial Intelligence (AI)BloggingCRMCommunicationContent DevelopmentCustomer Relationship Management (CRM)Customer ServiceCustomer SupportDigital MarketingEmail MarketingEvent MarketingExternal CommunicationsManagement

About

With over 20 years of experience in communications, Priti is a Vice President at Adfactors PR, where she leads the Frontier Technologies Practice. She is a tech narrator and a PR strategist who helps technology brands navigate the new era of digital media and drive business impact through effective communication campaigns. Priti's core expertise lies at the intersection of integrated communications, technology sector knowledge, and storytelling across platforms and media strategies. She has launched high-growth brands in the Indian market, driven strategic media and influencer engagement programs, developed messaging and content for brands and campaigns, and managed high-impact experiential events. She is a growth partner for the organization and a mentor for the talent. She believes in action-based and purpose-led communications that can shape new behaviors and cultural settings. She holds a PG Diploma in Digital Marketing and Communications from MICA and a MBA in PR and Advertising from Guru Gobind Singh Indraprastha University. Client- #Amazon, #Adobe #HP #Oracle #Pearson #TataCommunications #Honeywell #Autodesk #DassaultSystems #Telegram #Ford #AnalogDevices

Experience

Adfactors pr

2 roles

Vice President, Frontier Technologies Practice

Promoted

Apr 2022 – Present · 4 yrs

  • Evangelising the role of communications in the new era of digital media. Growth partner for the organisation to drive cultural disruptions to nurture the talent.
CommunicationPublic RelationsCrisis CommunicationsStrategic Communications

Group Head, Frontier Technologies Practice

Nov 2019 – Apr 2022 · 2 yrs 5 mos

  • Build Technology vertical for the geo by capitalizing on the opportunity of serving Technology led organisations with effective communications approach
  • Drive business growth for the organization by institutionalizing new offerings and services in Communications Marketing
  • Strategize, ideate and develop Integrated campaigns for clients across earned, owned, paid, social and experiential, to drive their brand and reputational journey through effective communications, and deliver business impact
  • Drive inclusion by creating opportunities for Talent growth leading to retention
  • Mentor and prepare teams for the new-age communications paradigms
Integrated MarketingCrisis ManagementMedia RelationsBrand Management

Edelman

3 roles

Senior Account Director, Technology

Oct 2017 – Oct 2019 · 2 yrs

  • Co-Lead, Integration, Delhi | Technology Lead, Delhi
  • Strategize Integrated Communications for clients—creating and driving integrated marketing campaigns across Earned, Digital, Social and Paid platforms that caters to Brand and Reputation values for brand
  • Leading business development and P&L responsibilities for Technology Sector in Delhi. Key clients handled/ing- HP, Autodesk, Nikon, Adobe, Tata Teleservices, TCS, Tata Communications, Bytedance, NIIT Technologies, Travelport
  • Manage large teams across India and works with diverse teams (India and Global) across PR, Digital, Analyst Relations, Influencer-led campaigns, Creative and Planning to drive client success for clients like Samsung, Vodafone, Microsoft, Adobe, TLC, HP.
Integrated CommunicationsBusiness DevelopmentP&L ManagementMedia Strategy

Account Director - Technology Media

Promoted

Oct 2014 – Oct 2017 · 3 yrs

  • National Lead for mandates- Tata Teleservices, Tata Communications, Autodesk and Travelport
  • Develop communications strategy for clients across media, crisis, Sr. Exec Visits and Integrated Campaigns
  • Lead the team across mandates and collaborate with cross functional team
  • New Business development
  • Lead Learning & Development and Mentorship programmes with HR
Crisis CommunicationsMedia StrategyNew Business Development

Senior Account Manager

Dec 2012 – Oct 2014 · 1 yr 10 mos

  • Developing communications strategy and effective delivery of PR Campaigns
  • Media Strategy and Crisis Management for key clients in technology portfolio like TCS, Tata Teleservices, Tata Communications
  • New Business development
Media StrategyCrisis ManagementNew Business Development

The practice

Manager

Dec 2010 – Nov 2012 · 1 yr 11 mos

  • Client Servicing and Media Relations for IT Practice
  • National lead for HP Graphic Solution Business
  • National Lead for Adobe
  • New business development
Client ServicingMedia RelationsNew Business Development

Adfactors pr

Key Account Manager

May 2010 – Dec 2010 · 7 mos

  • National lead for Adobe Systems
  • National Lead and Strategic media lead for HCL, IMIMobile, One97, Appalya, VRock
  • Manage and lead a team for technology vertical in Delhi
Client ServicingMedia RelationsNew Business Development

Genesis bursonmarsteller public relations ltd

Sr. Associate

Jan 2010 – May 2010 · 4 mos

  • Client Servicing

Moser baer india ltd

3 roles

Manager

Mar 2008 – Dec 2009 · 1 yr 9 mos

  • Managing PR, Media relations, External Communications for group companies for Moser Baer India Ltd. viz Moser Baer Home Entertainment, Moser Baer PV, Moser Home Electronics, Moser Baer Energy.
  • Independently handled internal communications to manage Internal Portals, Newsletter
  • Customer Communications
  • Analyst Relations
  • Senior Executive Communications for the leadership team across the group companies

Senior Account Executive

Promoted

Apr 2006 – Apr 2008 · 2 yrs

  • Corporate Communications
  • External and Internal Communications
  • Analyst Relations
PRMedia RelationsExternal Communications

Executive

Apr 2005 – Apr 2006 · 1 yr

  • Corporate Communications
Corporate CommunicationsAnalyst Relations

The indian express

Executive

Apr 2004 – May 2005 · 1 yr 1 mo · Greater Delhi Area

  • Space Selling for Special Supplements
  • Work closely with Editorial team to work on a concept for special features
  • Pitch the concept to clients; develop editorial content
Corporate Communications

Education

University of Pennsylvania

Certificate — ESG

Sep 2024 – Dec 2024

MICA | The School of Ideas

PG Diploma in Digital Marketing and Communications — Digital Communication and Media/Multimedia

Jan 2018 – Jan 2018

Sri Aurobindo College

Certificate for Creating Writing — Creative Writing

Jan 2014 – Jan 2014

Guru Gobind Singh Indraprastha University

Master of Business Administration (MBA) — PR & Advertising

Jan 2002 – Jan 2004

Delhi University

Bachelor’s Degree — Bachelors of Arts

Jan 1998 – Jan 2002

Indira Gandhi National Open University

Bachelor’s Degree — Computer Science

Jan 1998 – Jan 2002

DAV School

CBSE — Computer Science

Jan 1984 – Jan 1998

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