Nicole Gates

VP of Product

Buffalo, New York, United States15 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Top 30 Demand Gen + Growth Leader recognized by DemandBase
Increased pipeline contribution by 40%+ YoY
Built and led a 20-person global marketing team

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in demand generation and growth strategies.

Contact

Skills

Core Skills

Demand GenerationMarketing Strategy

Other Skills

BloggingBrand AwarenessBrand StrategyContent MarketingCustomer Relationship Management (CRM)Digital MarketingDigital StrategyFacebookFacebook MarketingGoogle AdsGoogle AnalyticsInstagramIntegrated MarketingIntegrated Marketing Communications PlanningLead Generation

About

Named "Top 30 Demand Gen + Growth Leader" to Follow by DemandBase Innovative VP of Marketing with over 15 years of experience in creating high-impact, global marketing strategies that drive revenue, elevate brand presence, and lead high-performing teams. Skilled at combining creativity with data to optimize demand generation, content marketing, and digital engagement to deliver measurable business results. Often can be found speaking in memes and GIFs.

Experience

Varonis

3 roles

VP, Global Growth Marketing

Promoted

Jan 2025 – Present · 1 yr 2 mos · Remote

I currently oversee Demand Generation, Content, Digital Marketing, and MOPs at Varonis.
Key Responsibilities:
Lead the development & execution of the global marketing strategy and positioning of business milestones, marketable moments, and product launches.
Own & develop global pipeline and revenue targets across NAM, EMEA & APAC, driving 65% of all new business revenue in 2024.
Increased pipeline contribution by 40%+ YoY through integrated digital & ABM campaigns.
Increased upsell conversion by 25% YoY through lifecycle nurture programs.
Built and led a 20-person global team across demand gen, digital, lifecycle, paid media, content, and MOPs.

Demand GenerationContent MarketingDigital MarketingMarketing OperationsMarketing Strategy

Senior Director of Global Demand Generation

Promoted

Jan 2024 – Dec 2024 · 11 mos · Remote

Oversaw and managed four teams: Demand Generation, Content Marketing, Digital Marketing + Marketing Operations

Director of Global Demand Generation

Aug 2022 – Jan 2024 · 1 yr 5 mos · Remote

First Demand Generation hire for company. Built department from ground up.

Mongoose

Director of Marketing

Mar 2021 – Jul 2022 · 1 yr 4 mos · Buffalo-Niagara Falls Area · Hybrid

Increased marketing-generated new revenue from 25% to 73% YOY
Increased marketing-sourced new opportunities from 10% to 50% in my first 12 months
Shortened sales cycle of marketing-sourced opportunities from 5 months to 2 - 3 months
Implemented webinar series & higher ed community initiative that has over 2000 registrants & 200+ live attendees at each session

Columbus mckinnon

Digital Marketing Manager, North America

Jun 2019 – Mar 2021 · 1 yr 9 mos · Buffalo/Niagara, New York Area

Increased online RFQs by 78% in first 12 months
Increased targeted database users by 45% in first 12 months
Received Employee of the Month Award in February 2020 & December 2020
Founding member & Enterprise Leadership Council for Columbus McKinnon’s first Employee Resource Group, WIN (Women's Influence Network)