Riitu Chugh

Co-Founder

Delhi, India33 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in crafting impactful brand stories.
Strong background in digital and social media strategy.
Founder with extensive experience in brand planning.

Stackforce AI infers this person is a Digital Marketing Strategist with a focus on Brand Development and Storytelling.

Contact

Skills

Core Skills

Brand StrategyDigital MarketingDigital StrategySocial Media

Other Skills

Marketing CommunicationsMarketing StrategyContent CreationOnline Reputation ManagementPrompt EngineeringBrand ManagementAdvertising ManagementIntegrated MarketingAdvertisingCustomer InsightSocial Media MarketingContent StrategyMarketingStrategic CommunicationsManagement

About

July 2017 Another Entrepreneur Update It’s been a while. My website is finally up and running. Check it out at www.riituchugh.com It’s come together after many challenges both external and internal. But it speaks for me, my work , my capabilities and the kind of person I am. I offer much gratitude to those who have walked this journey with me and made me a better person in the process. I continue to work on established and start-up brands using my account planner’s discipline and the power of consumer insights, my creative expression based on a clear brand differentiator and precision targeting based outreach to craft brand stories across paid, owned and earned media - in both mainline and online spaces. The best is yet to come. And it will.

Experience

Www.riituchugh.com

Founder

Nov 2013 – Present · 12 yrs 5 mos · India

I use my account planner's discipline to research, strategise, ideate to "storify" and craft effective communication for brands.As a strategist with the ability to think creative - my work is media neutral - with focus on the digital / social media spaces.
See more on www.riituchugh.com

Brand StrategyDigital MarketingDigital StrategyMarketing CommunicationsMarketing Strategy

Once upon a time

Co-founder & Partner

Nov 2013 – Present · 12 yrs 5 mos · Delhi NCR

Benefit or even USP based communication in the form of a TVC or a print ad is less and less impactful.
Our lives are about crafting and telling stories.
Brands too - have to tell stories to distracted consumers. Stories that sell and stories that spread. At Once Upon A Time - alongwith former colleague and founder-partner Manish Sinha - we work to storify brands via positioning, identity and stories across the digital and social media spaces.
We use our account planner's discipline and creative capabilities to create fresh, impactful brand stories.
Website coming up at www.onceuponatime.co.in

Fleishman-hillard

Sr. Vice-President, Digital Strategy

May 2012 – Oct 2013 · 1 yr 5 mos · India

Brought on board to enable FleishmanHillard India with the digital edge in all forms of communication
Created a digital strategy, roadmap and vision for the India office with support from regional and global management.
Trained FH India teams in the basics of digital and social media.
Pitched digital capabilities to both existing and potential clients for both digital / social PR and integrated communication mandates.
Undertook projects on digital PR, influencer outreach and management, social media and content creation, social listening and online reputation management, integrated communication.
Used the basics of research, planning, strategy and ideation in to all my recommendations.
Worked on clients such as Philips, Hindustan Unilever – Foods, Sony India, Flemingo Duty Free, Elsevier, William Grant & Sons, Emerson, L’Oreal, Procter & Gamble – Household Products.
Advised colleagues in the network and worked on large digital pitches within the region.
Trained in FleishmanHillard’s Global Social Media Offering, 2012.