Sanjana Sanduja

Digital Marketing Specialist

Gurugram, Haryana, India8 yrs 5 mos experience

Key Highlights

MBA in Contemporary Marketing Management from SP Jain.
Experienced in managing marketing campaigns and project budgets.
Strong background in digital marketing and integrated communications.

Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Integrated Communications.

Contact

sanjana.sanduja@perfettivanmelle.com LinkedIn

Skills

Core Skills

Marketing ManagementIntegrated Marketing CommunicationsDigital Marketing

Other Skills

AdvertisingBrand ManagementBudget ManagementCMS ManagementCampaign BriefsClient RelationsCollateral DevelopmentCommerceContent PlanningData AnalysisDigital CampaignsExternal RelationsIntegrated Marketing Communications PlanningLeadershipMarketing

About

I have recently completed my MBA from SP Jain School of Global Management, Mumbai and Dubai. My specialization was Contemporary Marketing Management. Within this domain, my interests have been inclined towards advertising, digital marketing, integrated marketing communications and branding.

Experience

Perfetti van melle

2 roles

Senior Executive - Media, PR and Tech

Mar 2025 – Present · 1 yr

Senior Executive - Media

Aug 2024 – Mar 2025 · 7 mos

Rustomjee

3 roles

Marketing Executive

Apr 2023 – Jul 2024 · 1 yr 3 mos · Mumbai, Maharashtra, India · On-site

Managed residential project budgets, aligning with sales projections, analyzing lifetime spends, project lifecycles, and
real estate trends for optimization.
Crafted comprehensive campaign briefs, guiding cross-functional teams to successful execution and goal achievement
and led creative collaboration, optimizing efficiency, and achieving the desired objectives.
Drove strategic planning and flawless execution of varied content formats, including walkthroughs, videos, lifestyle AVs,
and product presentations.
Conducted insightful management reviews and data analysis, providing valuable insights for strategic decision-making.
Initiated and coordinated collateral development for diverse projects across platforms, verticals, and functions, ensuring
efficiency during launches.

Budget ManagementCampaign BriefsData AnalysisContent PlanningCollateral DevelopmentMarketing Management+1

Executive Trainee - Marketing

Nov 2022 – Apr 2023 · 5 mos · Mumbai, Maharashtra, India · On-site

Executive Trainee - Digital Marketing

Apr 2022 – Nov 2022 · 7 mos · Mumbai, Maharashtra, India · On-site

Conceptualized and executed impactful digital campaigns, achieving business objectives, reducing CPLs, and enhancing
overall campaign performance for a diverse real estate portfolio.
Created and strategized digital media plans for sustenance and launch campaigns across portfolio.
Managed CMS for the corporate website, collaborating with developers for optimized landing pages.

Digital CampaignsCMS ManagementDigital Marketing

Happy cultures

Content Writer

Feb 2022 – Mar 2022 · 1 mo

Researched about relevant markets and competitors for informative writing
Pitched content ideas and wrote blogs covering relevant topics and trends in the industry
Assisted the marketing and strategy team with website optimization and social media promotion.

Khairyat wellness foundation

Public Relations and Social Media Intern

May 2021 – Oct 2021 · 5 mos

Conceptualized various social media and digital campaigns with the team to gain customer attraction
Curated a list of potential partners/sponsors for the campaigns
Designed the content for Instagram campaigns
Via these campaigns and other marketing efforts, the website saw an increase of 137% in total sessions and social media content interactions increased by 3000 (avg.) every month.