Aug 2023 – Sep 2024 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

• At SehatUP, I had the unique opportunity to build a D2C brand from the ground up. This role went beyond just understanding the healthcare industry—I was involved in every aspect, from go-to-market strategies and manufacturing to tech development and P&L management. I led cross-functional teams, ensuring that the product resonated with both doctors and consumers. I focused heavily on integrating healthcare professionals into product development and user journeys, which helped me develop a deep understanding of balancing business goals with doctor expertise.

Dec 2022 – Aug 2023 · 8 mos · Gurugram, Haryana, India · On-site

• At Nirvasa, I dove deeper into the D2C space, leading initiatives that enhanced user health outcomes by integrating doctors directly into the consumer journey. I formed a medical advisory board and developed need-based user experiences that aligned healthcare expertise with business goals. We significantly improved user acquisition, retention, and average order value (AOV) by leveraging doctor content and insights. This experience sharpened my understanding of the D2C health market and its potential.

May 2022 – Nov 2022 · 6 mos · Bengaluru, Karnataka, India · Remote

• Led the successful launch of a Virtual Medical Representative (MR), revolutionizing how doctors accessed and interacted with the latest D2C health products. Played a central role in creating branded clinics, partnering with doctors across multiple specialities to provide comprehensive healthcare solutions. Additionally, I built a medical advisory board to align company strategies with healthcare expertise, ensuring our offerings were both innovative and clinically sound.

Sep 2021 – Feb 2022 · 5 mos · Mumbai, Maharashtra, India · Remote

• At Baby Chakra, I saw firsthand the power of community-building, particularly when engaging doctors. I led doctor partnerships, bringing together a network of healthcare professionals to drive product innovation and educational content. We worked on content-to-commerce strategies, where doctors played a key role in shaping the user experience. This experience gave me invaluable insights into fostering a sense of community.

Sep 2020 – Mar 2021 · 6 mos · Chennai, Tamil Nadu, India · Remote

• Partnered with national leadership to develop and launch a remote patient monitoring app. I led the doctor onboarding process, ensuring that the product aligned with healthcare professionals' needs. This role reinforced my belief in the power of technology to enhance doctor-patient relationships.

Apr 2019 – Sep 2020 · 1 yr 5 mos · Faridabad, Haryana, India · On-site

• Launched a virtual MR platform that allowed doctors to explore and purchase pharma and health products easily. This initiative transformed how doctors interacted with new health innovations, offering them convenience and value. Here, I realized the immense potential of merging technology with healthcare expertise.

Feb 2016 – Mar 2019 · 3 yrs 1 mo · Faridabad, Haryana, India · On-site

• Created & led the inside sales team, partnering with over 10,000 doctors to promote patient education through digital content and teleconsultation platforms. This experience solidified my belief in the power of doctor-generated content, where we empower doctors to create impactful content that educates and benefits patients.

Mar 2015 – Feb 2016 · 11 mos · Faridabad, Haryana, India · On-site

• Responsible for building the operational framework that supported doctor onboarding and patient care. I designed systems that allowed doctors to integrate seamlessly into the platform, optimizing their practice and patient interactions.

Sep 2014 – Mar 2015 · 6 mos · Faridabad, Haryana, India · On-site

• In my early role as a Business Analyst, I worked directly with the founder of Lybrate, conducting research to improve how we onboarded doctors. This behind-the-scenes work helped me understand the complexities of doctor engagement & compliance.

Feb 2014 – Jul 2014 · 5 mos · Gurugram, Haryana, India · On-site

• Collaborated with diagnostic centres and path labs to simplify patient reports and make health data accessible for doctors and patients. This role allowed me to dive into the importance of clear communication in healthcare.

Jul 2013 – Feb 2014 · 7 mos · Gurugram, Haryana, India · On-site

• Helped doctors integrate technology into their practices, improving patient care through innovative solutions. Here, I first saw the transformative power of technology in healthcare and began my long-term commitment to empowering doctors.