Nitika Goel

Consultant

Gurgaon, Haryana, India14 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

9 years of global experience in consulting and analytics.
Expert in driving data-driven marketing strategies.
Proven track record in managing complex projects.

Stackforce AI infers this person is a Marketing Analytics Expert with a focus on FMCG and Automobile industries.

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Skills

Core Skills

Project ManagementBusiness DevelopmentMarket AnalysisBusiness StrategyBusiness AnalysisMarketing StrategyMarket ResearchData Analysis

Other Skills

AnalysisAnalyticsBrand ManagementBusiness AnalyticsBusiness IntelligenceBusiness ValuationBusiness understandingCC++Competitive AnalysisConsultingConsumer BehaviourConsumer behavior researchData-driven decisionsDatabases

About

9 years of global experience across Consulting, Research, Marketing & Sales Analytics, Go-to-market Strategy, New Product Launch, Brand Intelligence and Portfolio Optimization for FMCG and Automobile industries. Well-versed with driving strategy and insights across both traditional and digital marketing activities. Accomplished in global team managements, data and trend analysis utilizing analytics & both quantitative and qualitative techniques encompassing consumer insights, retail audit, media, social media analytics. Passionate about deriving holistic insights that create business value and stimulate data-driven marketing with excellent communication skills. AREAS OF EXPERTISE: STRATEGIC: Go-to-Market, Portfolio optimization, Consumer Insights Management, Social Listening, Digital Attribution, Project Management, Competency Development, Retail Audit Management OPERATIONAL: Business Development, Stakeholders & Client Management, People Management, Negotiation, Creative Conceptualization, Problem Solving RESEARCH UNDERTAKEN: Brand Health Tracking, Creative Evaluation, Digital Brand Lift Insight, Consumer Product Test, Concept & Pack Test, Usage & Attitude, General Consumer Survey, Dealer Satisfaction, Employee Satisfaction, Mystery Audits, Customer Satisfaction

Experience

Fractal

Senior Consultant

Aug 2021 – Present · 4 yrs 7 mos

Product development for pricing analytics for global stakeholders with Fortune 100 companies.
RGM consulting to drive revenue growth and enhance profitability for the client.
Seasonal program manager while meeting all the success KPIs while meeting tight deadlines as well.
A favoured team lead handling large and complex projects across multiple workstreams.

Product developmentPricing analyticsRGM consultingProject managementProject ManagementBusiness Development

Michelin

Senior Manager, Market Intelligence (Africa India Middle-East) & Corporate Strategy

Aug 2019 – Dec 2020 · 1 yr 4 mos

Leading Market Intelligence for businesses across India, Africa & Middle East. Managed the transformation to enable data driven decisions through innovative analytics and qualitative & quantitative research

Market IntelligenceData-driven decisionsQualitative researchQuantitative researchMarket AnalysisBusiness Strategy

Tetra pak

Global Marketing, Data & Market Insights

Aug 2016 – Aug 2019 · 3 yrs · Gurugram, Haryana, India

Fractal analytics

Consultant

Mar 2014 – Jul 2016 · 2 yrs 4 mos · Gurugram, Haryana, India

Responsible for handling projects related to CPG industry. Starting from the stage of requirement gathering to developing business understanding to developing solutions to achieve the business objectives, work towards giving the most optimum solution to the client's business problem

Requirement gatheringBusiness understandingSolution developmentProject ManagementBusiness Analysis

Videocon industries ltd

Summer Intern

Apr 2013 – Jun 2013 · 2 mos · Gurugram, Haryana, India

Project Title: Market Analysis for Videocon DDB TV
 Studied the consumer behavior through primary and secondary research towards the brand and the new product launch
 Visited retailers to understand their behavior towards the brand and conducted a survey for the same
 Analyzed sales pattern across geographies and timelines
 Made recommendations to enhance sales and brand equity

Market analysisConsumer behavior researchMarket Research

Promethean- the marketing club, imi delhi

Secretary

Aug 2012 – Mar 2014 · 1 yr 7 mos · Delhi

 Organized Srijan (2012-2013), a marketing conclave, with presence from 20 industry veterans
 Attended AIMA World Marketing Congress 2013 representing IMI, Delhi
 Conducting round the year events involving sponsorship pitch, marketing and coordination

Event organizationMarketing coordinationMarketing StrategyProject Management

Wipro technologies

Project Engineer

Jun 2010 – Jun 2012 · 2 yrs · Gurugram, Haryana, India

 Lead for Microsoft SSRS reporting
 Interact with the client directly for requirement gathering
 Microsoft Business Intelligence(SSIS, SSAS) developer which involved analyzing the insurance data for the client
 Headed web development in asp.net, with backend in Microsoft SQL 2008 to integrate and structure client data
Awards include:  Feather in my Cap, Best Team, Thanks a Zillion

Microsoft SSRSRequirement gatheringBusiness IntelligenceData AnalysisProject Management

Beetel

Summer Trainee

Apr 2009 – Jun 2009 · 2 mos

Project Title: Online Shopping Mall
2 months of practical training to create an online portal “Shopping Mall”, to sell clothing and footwear, which involved all facets of a project development