Apr 2009 – Oct 2011 · 2 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• Developing attractive assortment basis effective mix of good, better & best offerings, and displaying the finalized assortment through solution driven Modulars.
• Formulating & implementing sales promotion plans and new concepts to generate delta in sales for achievement of revenue targets.
• Coordinating the promotional activities for new releases & special products.
• Managing customer relationship including interaction with customers for effective resolution of customer grievances and obtain feedback.
• Driving sales initiatives & achieving desired targets with overall responsibility of ROI; exploring marketing avenues to build consumer preference & drive volumes.
• Complete Managements of Mark downs for clean exit of promotion residues & slow sellers and hence achieving planned net margins.
• Formulating long term/short term strategic plans to enhance operations.
• Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
• Planning, organizing & implementing sales programs & strategies, & conducting product presentations to continuously secure business.
• Managing the distribution channel and implementing aggressive sales strategies to support existing and new market segments through network of distributors & dealers.
• Implementing promotional activities to spearhead product launch, brand promotion.

Jul 2007 – Mar 2009 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• Joined in as Assistant Manager Store Operations. Foreseeing the Floor management of Large Format Retail (LFR). Ensuring the Standard Operating Procedure adherence at the Store level. Sales Target achievement, Inventory Management, People Management, Customer delight & implementation of Marketing activities at Store Level.