Aasim Merchant

Founder

Mumbai, Maharashtra, India18 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of a successful food and hospitality venture.
  • Expert in buying and merchandising strategies.
  • Strong background in customer relationship management.
Stackforce AI infers this person is a Retail and Hospitality expert with strong sales and merchandising capabilities.

Contact

Skills

Core Skills

Buying & MerchandisingSales Management

Other Skills

ClientelingCustomer Relationship ManagementCustomer Relationship Management (CRM)Distribution ManagementMarket AnalysisRetailSalesSales & MarketingSales InitiativesSales PromotionStrategic Planning

About

Entrepreneur | Investor | Author | Keynote Speaker | Dreamer | Traveller

Experience

Merchant foods and hospitality private limited

Founder & Owner

Nov 2011Present · 14 yrs 4 mos · Mumbai, Maharashtra, India · On-site

  • The Company was founded by the Merchant Brothers, Aasim Merchant & Owais Merchant in 2011

Future group india

Senior Manager - Buying & Merchandising

Apr 2009Oct 2011 · 2 yrs 6 mos · Mumbai, Maharashtra, India · On-site

  • Developing attractive assortment basis effective mix of good, better & best offerings, and displaying the finalized assortment through solution driven Modulars.
  • Formulating & implementing sales promotion plans and new concepts to generate delta in sales for achievement of revenue targets.
  • Coordinating the promotional activities for new releases & special products.
  • Managing customer relationship including interaction with customers for effective resolution of customer grievances and obtain feedback.
  • Driving sales initiatives & achieving desired targets with overall responsibility of ROI; exploring marketing avenues to build consumer preference & drive volumes.
  • Complete Managements of Mark downs for clean exit of promotion residues & slow sellers and hence achieving planned net margins.
  • Formulating long term/short term strategic plans to enhance operations.
  • Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics.
  • Planning, organizing & implementing sales programs & strategies, & conducting product presentations to continuously secure business.
  • Managing the distribution channel and implementing aggressive sales strategies to support existing and new market segments through network of distributors & dealers.
  • Implementing promotional activities to spearhead product launch, brand promotion.
Buying & MerchandisingSales PromotionCustomer Relationship ManagementSales InitiativesMarket AnalysisDistribution Management+1

Future group

Assistant Store Manager

Jul 2007Mar 2009 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

  • Joined in as Assistant Manager Store Operations. Foreseeing the Floor management of Large Format Retail (LFR). Ensuring the Standard Operating Procedure adherence at the Store level. Sales Target achievement, Inventory Management, People Management, Customer delight & implementation of Marketing activities at Store Level.

Education

Welingkar Institute of Management

MBA

Jul 2005Jan 2007

Holy Name High School

Jan 1986Jan 1997

Mithibai College

B.A — Political Science

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