Jan 2025 – Apr 2025 · 3 mos · Mumbai, Maharashtra, India · On-site

May 2024 – Dec 2024 · 7 mos · Gurugram, Haryana, India · On-site

• Directed comprehensive sales and marketing initiatives across 25+ national and regional accounts, including industry leaders like Croma, Reliance Digital etc.; Realized a notable 5 to 10% quarterly revenue growth.
• Strengthened partnerships and closed Joint Business Discussions consistent with annual operating plan, achieving a 95% success rate in meeting organizational goals across all LFRs.
• Served as a key liaison between Customer Service and Sales teams, ensuring exceptional client satisfaction and fostering long-term relationships with organized retail clients, resulting in a 25% increase in repeat business.
• Motivated and led teams to achieve and exceed sales targets across large-format accounts, driving a 30% increase in overall account performance.

Mar 2021 – May 2024 · 3 yrs 2 mos · Bangalore · On-site

• Directed e-commerce, Modern Trade, and B2B gifting verticals, ensuring a seamless product-market fit.
• Executed comprehensive e-commerce strategies, optimizing marketplace operations with a focus on margin utilization.
• Initiated the Modern trade Channel sales from the Scratch to a tune of 100 Cr Revenue.
• Engineered targeted research on evolving market demands within three key sectors—Smart Wearables, Personal Care, IT Accessories—that identified gaps leading to significant innovations adopted into five award-winning products by stakeholders.

Apr 2019 – Jan 2021 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Led e-commerce sales, marketing, and operations at Syska, achieving an annual revenue of ₹300 crores.
• Implemented strategic pricing and promotional initiatives, resulting in a 20% increase in category sales and a 15% boost in profitability.
• Cultivated a robust supply chain network, enhancing customer loyalty, and reducing supply chain costs by 10%.

Aug 2017 – Apr 2019 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Description
• I have been actively involved in acquiring new clients and adding to the topline of the business. I devised go-to-market strategies that enabled us to penetrate new markets(handling all online Accounts - Amazon , Flipkart , Snapdeal ,Online sellers Pan India )
• Proactively developed strategic partnerships for online offers, B2B partnership and sales
• Devised effective pricing and marketing strategy (offers/ discounts) across online platforms.
• Efficiently developed new product launches in India in coordination with the marketing team.

Jul 2014 – Jul 2017 · 3 yrs · Chennai Area, India · On-site

• Based out of Chennai I managed PAN INDIA business and increased the revenue by conducting competitor analysis and keeping abreast with market trends and devising effective counter measures
• Description
• Administered the entire corporate, modern trade and online business with a team of 10 members.
• Set up the business and developed Alternate Division from the scratch.
• Supported the success of the sales functions and put in place the infrastructure and systems
• Coordinated with Production Team and Dispatches for checking the availability of material and proper execution.

Jun 2009 – Jun 2014 · 5 yrs · bangalore · On-site

• Manager – Key Accounts (Online Sales, Modern Trade, and Corporate Sales)
• Managed Modern Trade, Online, and Corporate Sales for Karnataka and Kerala, handling key accounts like Flipkart, Amazon, and Snapdeal, contributing to a 15% YoY sales growth.
• Increased sales for Home Theatres, DVDs, Speakers, and Accessories by 20% through effective GTM (Go-To-Market) and SKU planning.
• Accomplished 100% fill rates, ensuring seamless order processing and timely payment collections across accounts.
• Developed accurate sales forecasts using data analytics, aligning stock visibility for over 100 Modern Trade outlets.
• Deputy Manager – Key Accounts (LFR & Corporate Sales)
• Exceeded the 2011 Annual Operating Plan by 15% by October, earning the Best Sales Executive Award.
• Won sales contests, including the Maha Sangram Offer and Groom Droom Contest, for achieving exceptional results.
• Boosted sales by 25% through collaborations with Direct Dealers, Regional Chains, and Corporate Accounts.
• Coordinated cross-functional teams, streamlining operations and conducting performance reviews for over 50 in-store promoters (ISPs).
• Assistant Manager – B2B Corporate Sales
• Secured high-value corporate deals worth ₹50 lakh with UltraTech Cement and ₹1 crore with Lenovo, ranking 2nd nationally for corporate sales target achievement.
• Established strong relationships with CSD dealers, delivering a consistent 20% increase in gifting solution revenues.
• Ensured smooth operational processes by tracking targets and maintaining 95% on-time payment collections.

Sep 2007 – Jun 2009 · 1 yr 9 mos · Bangalore

• Handled the Accounts like Wipro, Hewlett Packard, Tata Elixi and IBM Pan India
• Received maximum business from the OEM Accounts and acted as a one point of contact for them
• Managed relationship with both OEM and End Customers for better prospects
• Interacted internally with different divisions of the company for a smooth operational process

Oct 2006 – Aug 2007 · 10 mos · Kottayam ( kerala)

Jun 2003 – Sep 2006 · 3 yrs 3 mos · Bangalore