Feb 2024 – Apr 2024 · 2 mos · Gurugram, Haryana, India

• I acted as a hook between the Product Design, Consumer Experience, Technology, Analytics and Marketing teams to develop the website for 'Adani One'. As a part of this, I contributed to writing blogs and designing websites to improve consumer retention by approximately 10%, which further increased sales.

Feb 2023 – May 2023 · 3 mos · Remote

• I was assigned the responsibility to edit seven chapters for Rough Guides India (covering Delhi, Rajasthan, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu and Kashmir, and Sikkim). Rough Guides are written for a global readership. As a part of that work, I rewrote introductions, gave and framed suggestions about NGOs and trekking places in India, volunteering opportunities, etc. I also updated maps and scrutinized the guide for factual errors.
• Not just at my desk, whenever I travel, I indulge in maps, globes and atlases interpretation as well as aerial photography, satellite imagery and digital mapping. This brings me closer to the roots of the place.
• Having travelled, trekked and backpacked in many states in India for 10+ years, I believe this role of writing and editing as a Local Travel Specialist came to me at the right time.
• Welcome to India folks, it is a stable world with many ever-changing worlds within!

Sep 2022 – Jan 2023 · 4 mos · India · Remote

• Logout Studio provides SAAS products and technical assistance to Travel companies.
• I am forever grateful to have received this opportunity to interview founders of some prominent Indian travel companies, including Rohan Verma from Just Wravel, Paresh Deshmukh from Footloose Journeys, Elton Dmello from Vagabond Experiences, Jayesh Paranjape from The Western Routes and Jatin Munwar from Plan the Unplanned.
• Alongside, I worked on their website copy, wrote posts and managed the social media calendar.

Mar 2021 – Jan 2024 · 2 yrs 10 mos · Bengaluru, Karnataka, India

• ‘Plan the Unplanned’ happened to me like an unplanned, impromptu trip. And as it did, I am so glad it happened. I joined them as a Travel Writer and slowly discovered to become the Chief Content Strategist. From involving in writing website copy, designing itineraries, writing travel guides, organising content, designing monthly calendars, managing 2 interns, running full-fledged campaigns (summer of 2022, Food at PTU, Humans Who Trek), hosting online podcasts, conducting LIVE presentation in Decathlon, to building a well-settled organic base for Newsletters, it was a journey of sweat and bliss – all at once.
• I specifically want to mention my brainchild Humans Who Trek campaign (#humanswhotrek on Instagram) which shot overwhelming motivational human stories towards us. I curated-edited-published one story/week.
• Marketing says, to sell packages; Psychology and branding signals to connect. At every junction, we tried to connect with our audience. I used to write-edit-publish two weekly newsletters that had a consistent open rate of 25-30% for over two years. Unlike others, we used the power of storytelling (curated by me) to connect with our audience.
• Other than this, I went on FAM Trips for familiarity with places (Kumara Parvatha Trek, KGL Trek, Kudremukha Trek, Meghalaya, Bandaje Trek, Wayanad, Murudeshwar, SCUBA Diving in Netrani, Kodachadri Trek, etc.), to document the routes and to bring home Humans Who Trek stories. In this part, I pinpointed Pati Rabha tribals in Assam and curated four meaningful and experiential trips along with the locals. Watch this video that received 100k+ views: https://www.instagram.com/p/CxDnoJyI2Uo/.
• That’s the cake; SEO and Analytics are whipped cream. I also laid importance on the keywords, building backlinks and periodically identifying the gaps by analysing self and the competitors. This pushed the overall growth of the company by 30-35%.

Jun 2020 – May 2022 · 1 yr 11 mos · India

• Scroll profile here - tripoto.com/profile/supriyasahu1952784
• I was stunned when I received an email from Tripoto for the role of ‘Storytelling Expert and Features Writer’. It was my birthday. I danced and jumped joyfully, reading the email multiple times to see if it was real. Indeed, it was! It was also when I was looking to transition from IT to the Travel Industry. The role allowed me to experiment with various travel writing forms and find my niche.
• I worked with the editors to curate the best content on property reviews, memoirs, travel guides, and creative stories. We also worked with multiple high-value clients to write their SEO content and YouTube scripts. I also interviewed personalities with astonishing travel stories.
• Working at Tripoto, I got time to reminisce and write personal travel stories buried in the jiggly memory lanes. One of my stories on Z Trek in Chikamagalur exploded on the internet. It has received 300k+ views.

Mar 2020 – May 2020 · 2 mos · India

• A Sailor is an all-in-one solution for every trip. I worked as a Senior Content Writer. Here I created blogs on sustainable and responsible travelling.

Aug 2018 – Aug 2020 · 2 yrs · Bengaluru, Karnataka, India · Hybrid

• Open Brain Society is an educational initiative for tier 2 and 3 cities for school-going students. The offline courses aim at improving student's Lateral and Logical Thinking capabilities. I co-authored the book for logical reasoning. To draw illustrations and extra work, I hired and nurtured three people.
• I was involved in marketing, branding works and management of resources like making timetables, holding discussions, and framing school curriculum to branding works like increasing the reachability, understanding the market and cracking deals.
• Due to the COVID-19 pandemic, we had to shift the initiative online. As a part of this, we made videos and took online classes and workshops. I also designed and created the website using WordPress.
• Open Brain Society, for me, was not just a passion project, it was a means to give back to society what I have gained over the year, to tell students that it is not difficult, there is a pattern, a logic in everything.; that they can be mindful in selecting a career path without compromising with the nearest possible known option.

Feb 2018 – Apr 2021 · 3 yrs 2 mos · Bengaluru Area, India

• Having worked as a Software Engineer for three years, I developed essential technical, problem-solving, cognitive and troubleshooting capabilities. Today, this helps me stay ahead in the AI revolution.
• My job also spurred me to learn the basics of Digital Marketing, SEO, Content Strategy, Product Planning, CMS, Google Analytics and building a website.
• I have good knowledge and understanding of the Software Development process, including writing blueprints, and scripts on JAVA and Python. With minimal effort, I can learn any new software and bring that knowledge to practical use.
• I left my full-time job with a dream to pursue travelling full-time.