Mar 2017 – Apr 2018 · 1 yr 1 mo

• Set up of CMS content in support of CMS Content launches.
• Responsible for aggregating new features and functionality details to be turned into documentation.
• Partner with IT Engineering (Dev) to set up content in any environment (SIT/WIP) should the engineering team need content setup assistance & moving content from SIT to WIP as part of the release activities.
• Responsible for engaging with the deployment project leads should support be required content set up in any environment (SIT/WIP) needed as part of the launch strategy.
• Communicating out to management on successful completion of release activities.
• Responsible for driving defects/issues identified by the deployment teams back into the releases cycles for resolution
• Successfully spearheaded multiple Content launches with the deployment team.

Jun 2016 – Feb 2017 · 8 mos

• Program Manager for Dell’s Online Store Quality Program.
• Manage a team of 15 analysts who are responsible for ensuring the quality of Dell’s online store in the APJ Region.
• Responsible for the daily maintenance and stability of the program as well as driving key process improvements for future growth.
• Liaising with executive internal stakeholders on a daily basis to ensure perfect execution of audit program.
• Program Managing the audit migration of key high revenue accounts from 1 web platform to the other.
• Project Manager for the set-up of a BCRP Quality team in Penang. Involved in hiring, training, resource planning and utilization and ramping up the team to go live. Traveled to the site for the team set up as well.

Nov 2015 – Jun 2016 · 7 mos · Hyderabad Area, India

• Role: Contracted to their client Dell International Services India Pvt. Ltd. to project manage a team of 13 for their Online Store Quality process.
• Managed a team of 13 analysts who are responsible for ensuring the quality of Dell’s online store in the APJ region.
• Responsible for ensuring that daily audits covering 10 Tier 1 countries in the APJ region are executed and delivered within a tight deadline.
• Transitioned this key project from a third party vendor seamlessly and went live with zero escalations from upstream teams.
• Responsible for setting up the process and workflow for the region and ensuring its smooth functioning from day-to-day.
• Developed and maintained multiple weekly reporting metrics to understand the quality of the store for the region and to measure business impact of the team.
• Daily interfacing with key upstream and downstream stakeholders in the region to ensure seamless running of the process.
• Created a project management plan to set up a BCRP quality team in Dell’s Penang office. The plan was accepted by the Executive Leadership team and was assigned to me for execution.

May 2012 – Mar 2015 · 2 yrs 10 mos · Bangalore

• Create and execute strategic communication plans, manage customer and media relations and grow Floh’s social media presence through highly topical content published on their website blog, emailers, and popular social media channels namely Facebook, Twitter, LinkedIn and YouTube.
• Responsibilities:
• Create weekly event communications that went out to all members, all executed via the Mailchimp platform.
• Designed all communication material, including copy and photographs, for both online and offline use.
• Manage all external communication with potential customers, existing community members, and event partners over various channels including social media and email, as the voice of the company.
• Developed weekly reporting metrics to understand social media growth and its overall impact on Floh’s strategic communication plan.
• End-to-end management of community events, from content creation, to dissemination over social channels to on-ground activation, to ensure a good community experience at each step for all the members.
• Created, managed and grew the company’s presence on popular social media channels Facebook, Twitter, YouTube, G+, and LinkedIn in a fully organic manner, using a content-is-king strategy; the website blog, which was hugely popular, was where all the content was published and disseminated over the social media channels
• Wrote multiple blog posts including Floh’s most popular blog post ‘7 Reasons Not To Marry An Indian Woman’

Aug 2011 – Apr 2012 · 8 mos · Bangalore

• Responsible for creating content towards positioning Ashoka India as a thought-leader in the field of social entrepreneurship in India.
• Solely responsible for developing the content architecture of the website (Drupal 7.0) and populating it with articles.
• Created and executed two media campaigns to highlight the work of Ashoka fellows to the rest of the world: The Women Impact Series and The East Africa Impact Series:
• Interviewed prominent Ashoka Fellows such as Sunitha Krishnan (pioneer in anti-trafficking), Kiran Bir Sethi (Education), Ratnaboli Ray (Mental Health), Rikin Gandhi (Digital Green)
• Organised 2 successful Twitter chats #SocEntImpact with Ashoka Fellows in India and East Africa. #SocEntImpact was a trending topic in Bangalore during these chats.
• Worked with the Marketing Director to publish a monthly periodical called Fellow Connect. Responsible for curation of the articles.
• Created a culture of content across Ashoka. Developed the capacity of various teams to provide content on a range of issues.
• Managed and monitored Ashoka India’s Social Media accounts, mainly, Facebook, Twitter, YouTube. Lead social media campaigns on specific topics; enhancing Ashoka's brand as a knowledge resource. Also, developed weekly reporting metrics to understand their impact.
• Contributed towards strengthening the Ashoka Fellowship by building a communications channel within the Fellowship to facilitate collaborative action. Routinely communicated with Fellows as the voice of Ashoka India.
• Organised a national Fellowship conference for Fellows from across the country in Hyderabad. Developed marketing collateral for the same.
• Represented Ashoka India in a social media conference organised by Innovation Alchemy. Presented Ashoka India’s online engagement strategy.

Mar 2010 – Oct 2010 · 7 mos · Remote

• Online media specialist for niche websites and verticals within the company.
• Maintained and managed the following:
• Paid Search Marketing
• High Revenue Placement Targeting
• Online Traffic Analysis,
• Account Management,
• Click Data Analysis,
• e-Commerce Profitability and/or e-Portfolio management (Publishing Monetization)

Jul 2007 – May 2008 · 10 mos

• Managed top-spending advertisers in the India market. (Education, Entertainment and
• Healthcare verticals)
• Responsible for developing account strategy and maximizing their return-on-investment.
• Contributed to percentage increase in Google AdWords India revenue.
• Managed a team of four associates who were responsible for providing dedicated support
• to top-spending advertisers in India.
• Responsible for retention project within the APLA framework of the organization. Involved
• in getting advertisers back on board.
• Assisted and participated in Google AdWords marketing seminars. Created marketing
• materials that were presented by managers.
• Assisted in the creation of Google AdWords case studies specifically for Indian advertisers.

Jan 2006 – Jul 2007 · 1 yr 6 mos

• Assisted with managing relationships between reseller partners and assisted in their set-
• up of operations in Mumbai and Delhi.
• Trained the partners and their employees on Google AdWords.
• One of the first members of the Google AdWords India team. (The team solely
• responsible for managing Indian advertisers.)
• Helped the manager set up processes and mentored the team.
• Aided the hiring process in Google by interviewing more than 100 candidates.

Jul 2005 – Jan 2006 · 6 mos

• Trained team members on advanced product features of Google AdWords.
• Team Advisor and mentor for new members of the team.
• Responsible for managing the workflow for the email communications team.
• Chosen as the first ambassador to represent the India office for the exchange of best
• practices at Google Dublin which is the European headquarters.

Jun 2004 – Jul 2005 · 1 yr 1 mo

• Thoroughly check ad content, quality and accuracy.
• Approve or disapprove new and changed ad submissions based on policy guidelines.
• Optimize advertisers'​ keyword lists and ads to maximize advertisers' ROI.
• Mentored new team members in the office.

May 2003 – Jun 2003 · 1 mo · Bengaluru Area, India

• Supported and assisted RJs Darius and Sunaina on The Breakfast Show.

May 2001 – Jun 2001 · 1 mo · Cochin Area, India

• Created an entire advertising campaign for Jive Juice.

May 2000 – Jun 2000 · 1 mo · Cochin Area, India

• My responsibilities included Editing and Features Writing.