Apr 2025 – Oct 2025 · 6 mos

• Oversaw end-to-end UX and CX projects, from concept development to delivery, ensuring alignment with client objectives and industry best practices.
• Collaborated with cross-functional teams including product managers, engineers, and researchers to define project goals and requirements.
• Conducted in-depth research and analysis to identify user needs, pain points, and opportunities for improvement and usability testing.
• Developed user personas, journey maps, wireframes, prototypes, and other design deliverables to effectively communicate design concepts.
• Played a key role in establishing Worxwide as a trusted partner for Fortune 100 companies seeking design transformation expertise.

Jan 2024 – Apr 2025 · 1 yr 3 mos

• Successfully led multiple design transformation projects resulting in improved user satisfaction and increased customer engagement for Fortune 100 clients.
• Worked closely with the largest beverage manufacturer and the biggest steel magnate of India to deliver impactful UX and CX solutions.

Sep 2023 – Dec 2023 · 3 mos

• I took a detour from the corporate hustle to embark on an epic adventure across 5 countries, chasing personal goals, and diving deep into the world of meditation.
• Instead of boardrooms, I found myself in bustling markets, serene landscapes, and on mountain peaks. The only 'deadline' was catching the sunrise. Those months were a cocktail of cultural immersion, soul-searching, and a sprinkle of awe-inspiring moments. I discovered that while spreadsheets have their charm, there's magic in wandering alleys and connecting with diverse souls across the globe.

Mar 2021 – Aug 2023 · 2 yrs 5 mos

• Maximizing conversions for 38 brands in over 200 countries by enabling them to reshape their customer experience in a B2B model.
• Designed and optimized customer experience processes at all touchpoints before, during, and after conversion to enhance brand-customer relationships.
• Leveraged customer-centered strategies throughout the conversion journey to create engaging experiences for customers.
• Managed various service and systems design projects while utilizing project management skills to deliver projects on time and within budget.

Sep 2018 – Mar 2021 · 2 yrs 6 mos

• Conducted design research and analyzed outputs to create personas with empathy mapping, user flow, experience mapping, creating storyboards, and wireframing for human-centered design concepts.
• Designed sustainable user experiences, services, campaigns, product roadmaps, strategy, corporate identity, visual identity, branding, marketing, spaces and interactive experiences at Brand Studio, in-house design agency of Atlas Copco Group.
• Worked on over 30 brands in 200 countries, creating unique and effective design solutions for each brand's specific needs.
• Pitched holistic ideas and design strategies to international clients to build a stronger brand and increase engagement.
• Notable projects include the design of the new visual identity (print+web) for the Atlas Copco group, the creation of an augmented reality magazine for the launch of Falcon App, and the successful #NeverStopLearning digital marketing campaign to launch LinkedIn learning.

Sep 2017 – Apr 2018 · 7 mos · Bengaluru Area, India

• Completed NID Graduation Project at Louis Philippe Mainline.
• Conducted extensive design research and trend forecasting for SS19.
• Worked on the visual identity and packaging of the premium 'Signature' collection.
• Conceptualized and planned visual merchandising for SS19.
• Conceptualized, created visual content, styled, and shot the SS19 Trade Show Look Book.
• Worked on the design of the smart clothing collection (technical Travel Businesswear) Permapress Voyage.

Jan 2014 – Jan 2015 · 1 yr · India

• Worked as a Regional Stylist and Visual Merchandiser, responsible for creating compelling customer experiences across stores.
• Conducted customer insight analysis to understand the target audience and design themes and stories for seasonal window displays and marketing campaigns.
• Designed Point of Sale (PoS) materials and collaterals for all marketing concepts and sales promotions.
• Managed a team of 68, providing training and guidance to ensure consistent execution of visual merchandising strategies.

Aug 2013 – Mar 2017 · 3 yrs 7 mos

• Freelance fashion content writer in Wordplay
• Provided creative and original content for a variety of clients in diverse industries, including finance, lifestyle, technology, and more.
• Collaborated with clients to develop unique brand voices and messaging that effectively communicated their values and goals.
• Conducted in-depth research and analysis to ensure accuracy and relevance of content.
• Developed and executed content strategies across multiple channels, including social media, blogs, email marketing, and more.
• Created engaging and informative copy for a range of formats, including web copy, product descriptions, whitepapers, case studies, and more.
• Managed multiple projects simultaneously and consistently met tight deadlines.

Aug 2013 – Aug 2014 · 1 yr

• Collaborated with the Nokia team and event vendors to plan and design a successful event experience.
• Created detailed event proposals, including conceptual design, event layout, decor, lighting, and overall ambiance.
• Sourced and managed event vendors, including florists, rental companies, and production teams.
• Oversaw event setup and breakdown, ensuring all aspects of the event design were executed flawlessly.
• Managed the event budget and timeline, ensuring all deadlines were met on time and within budget.

Jul 2012 – Aug 2013 · 1 yr 1 mo

• Was a part of pilot marketing team to launch clothing in Flipkart.
• Conducted trend forecasting to stay up-to-date with the latest fashion trends and incorporate them into styling work.
• Visualized and conceptualized and styled all photo shoots and marketing shoots to bring the themes to life and create visually appealing content.
• Created season concepts and marketing plans to showcase the latest fashion trends and styles.
• Collaborated with other teams such as marketing and design to ensure cohesive brand messaging and execution.
• Maintained a strong understanding of customer preferences and needs to create compelling fashion content that resonates with them.