Oct 2024 – May 2025 · 7 mos

• 1. Migrated Razorpay’s Web Infrastructure to Framer (Business Impact + Innovation)
• Spearheaded a 7-month initiative to transition Razorpay’s marketing websites from a developer-led codebase to Framer (no-code). I led the strategy, templatisation, system setup, onboarding, and adoption across teams.
• Owned tool evaluation, design systems, analytics integration, and rollout
• Conducted workshops, created cross-functional documentation, and drove designer enablement
• Played the role of designer, researcher, and product lead in the initiative
• 📈 Impact:
• 25% increase in conversion
• 75% faster turnaround time for new launches
• 90% saved engineering bandwidth
• 2. Launched Razorpay’s First AI-Based Product Recommender (Strategic, AI-Forward, Experimental)
• Designed a smart, contextual product discovery widget powered by an AI recommender. The widget adapts as users move across landing pages, improving product visibility and navigation.
• Analyzed drop-off points with PMs to inform placement strategy
• Implemented contextual design logic for multi-product visibility
• Collaborated with ML engineers and marketing to balance personalization and performance
• 📈 Impact:
• 7% increase in overall product discovery rate
• Helped surface 20+ products to new and existing customers

Oct 2021 – Sep 2024 · 2 yrs 11 mos

• 1. Redesigned POS Device E-Commerce Journey (E-com UX + Visual/Interaction Ownership)
• Overhauled the FTUX journey for Razorpay’s POS devices, combining e-commerce principles with onboarding clarity.
• Added 6 sub-pages to improve product visibility and education
• Introduced “Explore First → KYC Later” model to reduce friction
• Assumed full ownership of user flows, visual design, and UX writing
• 📈 Impact:
• 3x increase in device orders
• Reduced drop-offs in checkout-to-KYC flow
• 2. Redesigned Razorpay’s Merchant Transaction Report System (MTR) (High Priority – Strong UX + Measurable Impact)
• Led the UX overhaul of Razorpay's high-usage reporting system used by merchants for transaction reconciliation. Replaced a support-heavy process with a scalable, self-serve experience.
• Created a 2-part experience: instant downloads + recurring scheduled reports
• Designed complex calendar scheduling, multi-recipient (100+ emails) support, and intuitive visibility
• Ran usability tests to refine scope and push back on low-impact feature creep
• 📈 Impact:
• 108% increase in scheduled reports in 4 months (3,000+ created)
• 83% reduction in report-related support tickets
• Improved autonomy for both SME and enterprise customers
• 3. Built Modular Onboarding Platform (Hackathon Project)
• Built a self-serve onboarding prototype aimed at reducing manual ops handholding.
• Rapid prototyping in under 1 week
• Created a plug-and-play experience builder for onboarding flows
• Secured 2nd prize at Razorpay’s internal hackathon
• 📈 Impact:
• Potential to reduce TAT by 50% in onboarding flows
• Demonstrated product thinking and solution prioritization
• 💡 Keywords:
• Framer Developer · Product Design · UX Strategy · Monetization Design · Conversion Optimization · AI Recommender · E-commerce UX · Landing Page Optimization · Growth Design · No-code Web Development · Cross-functional Collaboration · Design Systems · B2B SaaS · Fintech

May 2021 – Sep 2021 · 4 mos

Feb 2021 – Apr 2021 · 2 mos

Jul 2020 – Nov 2020 · 4 mos

Oct 2019 – Jan 2020 · 3 mos · Noida, Uttar Pradesh

• As a Data Science Intern at Algo8, I worked on the following projects
• Number Plate Recognition using OpenCV, Machine Learning.
• Posture detection using YOLO object detection model, OpenCV and Deep Learning.

Jun 2019 – Jul 2019 · 1 mo · Kanpur Area, India

• As a trainee at ICT-IITK, I learned thoroughly about the insights of Machine Learning, Deep Learning and AI. Worked on projects using the concepts of machine learning and deep learning.

May 2019 – Jul 2019 · 2 mos · Lucknow Area, India

• Being Research Intern under Prof. Prakash Singh, Professor Finance and Accounting at IIML, my job was to write a report summarizing
• Applications of business analytics in the Finance Sector
• Credit Risk Analysis involving causes, mitigation and credit scoring
• Machine Learning and its application in credit scoring
• Developed a Machine Learning algorithm for prediction of credit risks.

Feb 2019 – Sep 2019 · 7 mos

Nov 2018 – Feb 2019 · 3 mos · Ranchi Area, India

• Design and Publicity Team Head and Executive Member. Lead Graphic Designer and Illustrator with managerial roles. Mentor to many young and new designers, training them to become professionally skilled in this field.

Sep 2018 – Feb 2019 · 5 mos · Ranchi Area, India

• Campaigning, Advertisement and, Promotion Team (CAPT). Application of digital marketing concepts to increase engagement and reach of the posts and updates. Designed many schemes and implemented them to increase the likes of offical Facebook page to more than 6000. Made many campaigning and advertisement posters using my graphic designing and vector illustration skills.

Aug 2017 – Feb 2019 · 1 yr 6 mos · Ranchi Area, India

Jul 2018 – Oct 2018 · 3 mos

• As a Management Intern in Team SRIJAN of Birla Institute of Technology, Mesra, my role was to raise funds for the development of formula prototype vehicle.

Jul 2017 – Jul 2018 · 1 yr · Ranchi Area, India