Oct 2022 – Jul 2023 · 9 mos · Mumbai, Maharashtra, India · Hybrid

• Achieved a 50% reduction in service tickets by enhancing the Dashboard, enabling users to find information more efficiently.

Aug 2022 – Dec 2023 · 1 yr 4 mos

• 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐚 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲-𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐏𝐞𝐭 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: Led the design of a category-defining pet insurance product from the ground up. Defined user journeys, visual language, and onboarding flows—collaborating across teams to bring clarity to a new and unfamiliar space.
• 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐬𝐢𝐠𝐧: Analyzed user behavior and conversion data to identify friction points in the travel insurance journey. Delivered optimized workflows and streamlined interfaces by working closely with cross-functional teams.
• 𝐁𝐮𝐢𝐥𝐭 𝐚 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 𝐟𝐨𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞: Developed an organization-wide design system to drive consistency and efficiency across designers and developers. Ensured adherence to best practices while enabling faster, high-quality execution across health, life, and travel domains.

Jan 2022 – Jun 2024 · 2 yrs 5 mos · Mumbai, Maharashtra, India · On-site

• 𝐋𝐞𝐝 𝐚 𝐇𝐢𝐠𝐡-𝐈𝐦𝐩𝐚𝐜𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 𝐓𝐞𝐚𝐦: Managed and mentored a cross-functional team of 12 designers over 2.5 years, fostering a culture of collaboration, ownership, and design excellence. Ensured alignment across product, brand, and marketing while actively supporting each team member’s professional growth.
• 𝐁𝐮𝐢𝐥𝐭 𝐚 𝐂𝐨𝐡𝐞𝐬𝐢𝐯𝐞 𝐌𝐮𝐥𝐭𝐢-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Oversaw the design of a comprehensive product ecosystem, including the customer-facing mobile app, the public website, and internal web portals for financial advisors and operations teams. Maintained a unified design language across all touchpoints to ensure consistency and reinforce brand trust.
• 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲-𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: Led the team through multiple phases of iteration, testing, and development to successfully launch a first-of-its-kind platform. Navigated ambiguity, tight timelines, and an evolving product vision to bring a novel concept to market with confidence and clarity.

Aug 2021 – Present · 4 yrs 7 mos · Manchester, England, United Kingdom · On-site

• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐃𝐞𝐬𝐢𝐠𝐧, led the product team at Mockups in Minutes, utilizing AI and machine learning to create pixel-perfect designs.
• 𝐄𝐦𝐛𝐞𝐝𝐝𝐢𝐧𝐠 𝐔𝐗 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐢𝐧𝐭𝐨 𝐀𝐈 𝐒𝐲𝐬𝐭𝐞𝐦𝐬, Integrated UI/UX best practices into AI algorithms to ensure outputs met industry standards and delivered intuitive user experiences.
• 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝, 𝐁𝐫𝐚𝐧𝐝-𝐀𝐥𝐢𝐠𝐧𝐞𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬, Enabled effortless generation of complete workflows and mobile app designs tailored to brand guidelines and visual preferences.

Jun 2020 – Sep 2022 · 2 yrs 3 mos

• 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝 𝐌𝐨𝐭𝐨𝐫 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲𝐬: Redesigned the motor insurance proposal flow for both two- and four-wheelers, making complex jargon easy to understand and ensuring key information was prominent—while maintaining a clean, user-friendly design.
• 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐁𝐥𝐨𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐒𝐄𝐎 & 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Collaborated with the marketing team to revamp the blog design for better SEO performance. Created 500+ custom cover images that aligned with Paytm’s brand identity and enhanced content discoverability.
• 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝 𝐁2𝐁 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥:Worked with the Paytm for Business team to design partnership PDFs and signing packages—clearly communicating value propositions and enabling smoother collaboration with external partners.

Apr 2018 – Sep 2018 · 5 mos · Mumbai, Maharashtra, India · On-site

• 𝐑𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝 𝐅𝐚𝐦𝐢𝐥𝐲 𝐇𝐞𝐚𝐥𝐭𝐡 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲𝐬: Partnered with the product team to design a first-of-its-kind flow that allowed users to purchase health insurance for their entire family in one seamless experience—shifting away from the tedious, per-policy model.
• 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬: Redesigned the digital purchase journey to eliminate friction, reduce user effort, and guide unassisted users with clarity and ease through an otherwise complex process.
• 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐛𝐲 200%: Delivered a frictionless, user-centric flow that led to a 200% increase in unassisted health insurance purchases—proving the impact of design on business outcomes.

Jan 2017 – Jun 2017 · 5 mos

• 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲-𝐃𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐀𝐮𝐭𝐨 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Designed and launched a fully digital auto insurance claims process at a time when the industry was heavily reliant on paperwork—setting a new standard in the Indian insurance landscape.
• 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞𝐝 𝐂𝐥𝐚𝐢𝐦𝐬 𝐰𝐢𝐭𝐡 𝐄𝐦𝐩𝐚𝐭𝐡𝐲 & 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲: Crafted a frictionless claims journey that balanced efficiency with emotional intelligence—ensuring distressed customers could easily navigate the process, while built-in checks minimized fraud.
• 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐟𝐨𝐫 𝐒𝐦𝐚𝐫𝐭 𝐃𝐚𝐭𝐚 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Designed workflows that captured critical data accurately and effortlessly, reducing manual input while improving backend validation and overall operational efficiency.

May 2015 – Present · 10 yrs 10 mos · Manchester, England, United Kingdom · Remote

• 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞𝐝 𝐢𝐧 𝐅𝐢𝐧𝐓𝐞𝐜𝐡 𝐚𝐧𝐝 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞, I’ve delivered product solutions across Lending, Payments, Wealth Management, and Remittance — translating complex business goals into user-centric experiences that drive measurable impact. From MVPs to enterprise platforms, my work balances agility with precision, always optimizing for conversion and product growth.
• 𝐋𝐞𝐝 𝐚 30+ 𝐦𝐮𝐥𝐭𝐢𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐚𝐫𝐲 𝐝𝐞𝐬𝐢𝐠𝐧 𝐭𝐞𝐚𝐦 by aligning individual strengths with product development stages — integrating Convergent, Divergent, Visual, and Methodical thinking to unlock collaboration, streamline execution, and elevate design quality across the board.
• 𝐒𝐭𝐫𝐨𝐧𝐠 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, with proven success collaborating across Product, Engineering, Marketing, and Sales. As a founder, I’ve driven end-to-end product strategy — from shaping vision and defining scope to delivering polished solutions informed by user feedback and data.
• 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞𝐝 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐝𝐞𝐬𝐢𝐠𝐧 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬, including Kickoff, HMW, and Prioritization sessions — aligning teams, reframing challenges, and driving clarity on what to build, when, and why.

Dec 2014 – May 2015 · 5 mos · Mumbai Area, India

• I completed my Degree project under the guidance of Prof. Aniruddha Joshi at the Industrial Design Center (IDC) in IIT, Bombay. I worked on a toy design project which aimed to teach Hindi to children in the age group of 10 -14 years. I used a Optimal Character Recognition (OCR) engine for the same. As part of the project I also conducted sufficient user testing to evaluate my designs.

Sep 2012 – May 2014 · 1 yr 8 mos · Pune

• At June software I worked on many exciting educational games for children. My scope of work included subject research, ideations, content and mocking up the games. I also worked on multiple trivia games for adults.