Lokesh Ahuja

Business Development Executive

Mumbai, Maharashtra, India11 yrs 3 mos experience
Highly Stable

Key Highlights

  • 7+ years in performance marketing across E-commerce & FMCG.
  • Expert in scaling D2C brands on Amazon.
  • Led successful product launches in high-growth markets.
Stackforce AI infers this person is a performance marketing expert in E-commerce and FMCG sectors.

Contact

Skills

Core Skills

AdvertisingMedia PlanningMarket PlanningSupply Chain Management

Other Skills

ANSYSAutoCAD MechanicalCC++Category ManagementCatiaClient RelationsCommunicationCustomer Relationship Management (CRM)D2CData AnalysisDemand PlanningDigital MediaExcelInternational Trade

About

A performance marketing professional with 7+ years of experience across E-commerce & FMCG space. Currently working on scaling up D2C brands in apparel & jewelry space on Amazon with help of Amazon Ads. In my previous stint, have worked on growing personal care brands like Oral-B, Olay & Gillette.

Experience

Amazon

Team Lead - Apparel & jewelry Amazon Ads

Jun 2022Present · 3 yrs 9 mos · Mumbai, Maharashtra, India

  • Responsible for XXX cr ad revenue business for Amazon Ads across apparel and jewelry vertical, achieving XX% YoY growth by leveraging retail media and upper funnel strategies.
  • Leading a team to execute impactful GTM initiatives, optimizing campaign effectiveness and capitalizing on seasonal trends and topical events.
  • Managing key customer relationships, with SMB advertisers, to balance short-term performance with long-term brand growth.
  • Collaborating across teams to deliver innovative product enhancements, boosting client ROI and engagement.
  • Fostering a results-driven culture, mentoring talent, and driving innovation in a dynamic digital landscape.
Media PlanningPeople DevelopmentCategory ManagementPeople ManagementD2CMedia Sales+4

Procter & gamble

2 roles

Senior Manager - Market & Business Planning - Oral, Skin & Personal Care

Aug 2019May 2022 · 2 yrs 9 mos · Mumbai, Maharashtra, India

  • Shaped category strategy for Oral Care, Skin & Personal Care (~$75M business), leading demand planning, S&OP, and initiative execution.
  • Influenced CEO-level decisions through business planning reviews with P&G India CEO.
  • Championed digital forecast transformation, improving speed and accuracy of business planning.
  • Influencing multi-functional teams to draft & deliver Initiative Master plan with excellence & on time
CommunicationMarket Planning

Manager - Customer logistics, Market & Initiative Planning - Nepal, Sri Lanka & Bangladesh

Jul 2017Aug 2019 · 2 yrs 1 mo · Mumbai, Maharashtra, India

  • Led GTM strategies across 8 categories in 3 high-growth markets, coordinating with supply, marketing, sales & local distributors.
  • Executed 12+ product launches and innovations including launch of whispers & pampers in Bangladesh.
  • Strengthened market execution standards by training distributor teams and implementing service measures
Category ManagementCommunicationMarket Planning

Itc limited

Summer Intern

Apr 2016May 2016 · 1 mo · Gurgaon, India

  • Project 1: Building Auto Replenishment System(ARS) for Core and Replenishable Merchandise
  • Re-engineered replenishment process by coordinating with demand planning, sales & sourcing teams
  • Optimized order quantities for real-time demand data via excel based automated order generation tool
  • Collaborated with cross-functional team to formulate ARS process document for implementation in SAP
  • Optimized SKU mix for core merchandise by applying ABC analysis to reduce replenishment cost
  • Project 2: Developing digital B2B platform to enable accurate demand capturing
  • Benchmarked B2B Magento portal against e-commerce platforms to identify improvement opportunities
  • Collaborated with project team to conduct pilot runs and prepared portal for audit and eventual launch
  • Designed SOPs & training manuals for buying & merchandising, sales teams and retail channel partners

Quifers

Project Intern

Jan 2016Feb 2016 · 1 mo · Mumbai Area, India

  • Responsible for daily vehicle route design whilst ensuring order fulfillment rate of 100%
  • Undertook vendor on-boarding to create necessary vendor pipeline required to meet customer demand

Indraprastha gas limited

Deputy Manager

Sep 2012May 2015 · 2 yrs 8 mos · Delhi Area, India

  • Managed O&M activities at 42 CNG filling stations with total monthly sales of INR 50 crores
  • Performed maintenance scheduling & resource allocation to improve machine availability & reliability
  • POC for coordinating with multiple suppliers to ensure quality & timeliness of contract deliverables
  • Drafted purchase proposals by consolidating stakeholder requirements & evaluated the technical bids
  • Responsible for vendor development for equipment testing & localizing sourcing of MRO spares
  • Planned for efficient utilization of inventory worth INR 40 lakhs by application of VED analysis
  • Part of Installation & Commissioning team responsible for commissioning of 5 CNG filling stations
  • Created SOPs using lean principles (5S, Poka-Yoke) for ensuring safe operations and better productivity
  • Reduced equipment downtime through identification of root causes and efficient troubleshooting
  • Department coordinator for ISO, OISD compliance audits; worked on SAP modules-MM and PM

Indian railways

Project Intern

Dec 2011Jan 2012 · 1 mo · New Delhi Area, India

  • Underwent training at Indian Railways diesel Shed and was able to understand the various components of a diesel engine and its functioning, maintenance and repair.
  • Did a specialized project on Expressor System used in a diesel train.

Harayan power generation cooperation limited

Project Intern

Jun 2011Jul 2011 · 1 mo · Panipat Area, India

  • Interned at HPGCL for a duration of 2 months. My training was held at HPGCL Panipat plant.I worked in the turbine and generator maintenance division and was able to see and understand how the power sector functions and what are the various resources, machinery and technology that goes into a power plant

Education

Indian Institute of Management Mumbai

Post Graduate Diploma in Industrial Management

Jan 2015Jan 2017

Delhi College of Engineering

Bachelor of Engineering (B.E.) — Mechanical Engineering

Jan 2008Jan 2012

Stackforce found 100+ more professionals with Advertising & Media Planning

Explore similar profiles based on matching skills and experience